IOI Ventures

IOI Ventures

Digital Marketing | Sales Optimization

About Integrity Over Income

About Integrity Over Income

IOI Ventures partners with small & medium-sized businesses that are looking to optimize their digital marketing efforts and scale their business. Our approach is unique. We connect the dots between marketing and sales with a focus on lead generation and revenue growth through digital marketing best practices.

Our marketing team analyzes your goals, audits your digital channels, and quickly activates to improve performance with our quick-win mentality.

  • We're a plug-and-play marketing arm for your business, filling in the holes on your team.
  • We offer ROI-driven marketing solutions powered by a team that has your best interest at heart.
  • Both strategic and tactical, we're rooted in sales and passionate about digital marketing.

P.S. We are anti-agency folks. You can't say the "A" word here.

Screen Shot 2022-08-06 at 6.10.05 PM

Into Year Three...

Hear how we got there from CEO & Founder, Jared Antista


If people do not care or give a *#$& then why be in business at all? Thankfully for 200x85, we have found that same person in Jared Antista who successfully differentiates himself from other marketing firms by caring!  Jared, like 200x85, is compulsive about detail and has an intuitive understanding that in order to hit higher goals, we need to hit those mundane, tedious little things that make up everyday business. Jared also has a genuine fascination and a never-ending inquiry into what makes a business tick. He is always asking the right questions, does what he says he will do, and, if he can't, learns how.

Kevin Mann - CEO at 200x85

Jared and his team are the cupids of youth sports. Between their above and beyond effort across marketing and sales for our company, creative ideas with follow through, focus on revenue, and relationships in the youth sports space - our business continues to scale. We could not have done it without them.

Dan Panaggio - CEO at DME Academy 

Industries We Serve

IOI Icons - Youth Sports
IOI Icons - Starts Ups
IOI Icons - Non Profit
IOI Icons - Hospitality
IOI Icons - E Commerce



The days of Marketing and Sales being separate business units within an organization needs to end. Our digital marketing solutions solve sales problems.


Web Development

IOI is a lead-gen obsessed marketing firm that focuses on your entire digital ecosystem, starting with your website as the hub.

Paid Ads

Paid Media

Paid media is an important part of the overall marketing mix and should return 3X of your money when done well. In our recent campaign, we generated 665 leads at 22 cents per lead.



SEO can generate strong long-term ROI by bringing organic traffic to your site on a consistent basis. Gain the visibility you need to succeed with SEO.


Content / Social

Providing value to your audience is key. We'll help you find that value, build trust, and connect with more customers through content marketing designed to convert.

4k video

4k Video Production

72% of customers would rather learn about a product or service by way of video. And, did you know that high-quality videos on your website actually help improve your SEO rankings?


SMS / Email Marketing

Have you thought about a Text Message marketing plan?

Did you know that 98% of text messages are opened, compared to a 20% industry standard for email marketing?

growth hacking

Sales Optimization

IOI gets past the ‘fluff’ of traditional agencies and delivers results. We will analyze your marketing and sales funnels, audit your current processes, in order to optimize every component.

Event Activation

Event Activation

We have experience at hundreds of youth sports events and trade shows. Whether it's photography, video production, social media teams, sourcing sponsorship opportunities and activation we've been there and done that.

Already have a small in-house marketing team?

That's OK, they can join the IOI squad for shared learning, tactical improvements and gain access to our team for strategic advice! 

Cool, Let's Chat

Introducing our partner marketing program, perfect for small marketing teams that could benefit from inclusion on the IOI team. 

Meet The Crew

Jared Antista

Founder & CEO

Marisa Malts

Director of Account Services

Nicole Lane

Director of Digital Marketing

Erika Conklin

Chief Happiness Officer

Craig Peterson

Account Manager & Content Creator

Emily Rodriguez

Social Media & Marketing Specialist

Fernanda Angelicola

Account & Sales Manager

Jess Thomas

Account Manager

Kristina Brady

Account Manager

Natalie Barletta

Web Development Manager

Nolan Villeneuve

Account Manager & HubSpot (CRM) Specialist

Owen Richard

Jr. Account Manager

Peter Rossi

Digital Content Creator

Sara Meadow

Marketing Coordinator / Support

Tony Golio

Digital Marketing Manager & Account Manager


3 Things Franchises Can Do to Maximize Their Marketing Efforts

September 26, 2022

The following are 3 important components to getting off to the right start with your marketing efforts.  Know Who You Are Before you even think about branching out, you need to know who you are as a company. Brand voice matters. Be clear with your brand’s voice and awareness not only for the consumer, but…

Read More

Prospecting Best Practices

September 19, 2022

Prospecting Best Practices What is prospecting, and why is it so important for your sales process? As your marketing efforts generate new leads, your sales team is tasked with identifying which of those leads are qualified prospects for your product or service. This part of the sales process is called prospecting, and when done effectively,…

Read More

What’s a Telltale Trait of a Bad Marketer? Being Anti-social.

September 6, 2022

What’s a Telltale Trait of a Bad Marketer? Being Anti-social. So your social media presence needs a revamp, but where do you start? It may seem like a daunting and tedious task to audit your social media accounts across each platform, but we promise your efforts will be rewarded! A social media audit is a…

Read More

Get Sh*t Done

August 30, 2022

A lesson in productivity from a full time a certified ad-hoc specialist My name is Marisa Malts, I’m the Director of Account Services at IOI Ventures, and this article is going to show you how I get sh*t done. I’ve been working at IOI since the start – back when we had five employees and…

Read More

To Hashtag or Not To Hashtag

August 9, 2022

To #Hashtag or Not to #Hashtag Before we get into the nitty-gritty details, let’s talk about what hashtags are. Previously known as the pound sign (#), the hashtag is a great way to make your content discoverable. They initially gained traction and were widely used on Twitter, but now can be found on every social…

Read More

Set Goals, Reap Benefits

July 26, 2022

Why Goal Tracking is Necessary To Optimize Your Marketing Efforts Google Analytics can be a bit intimidating. But when it comes down to it, we need GA to track everything. Without these numbers GA gives us, we don’t really know how well a website or a paid ad is performing. There are so many layers…

Read More

How Process Helps To Move Organizations Forward

July 18, 2022

Hey there, I’m Marisa, the Director of Client Services for IOI Ventures. Today, my exciting topic… standard operating procedures. I know I know. So exciting, right? I mean, who decides to become an entrepreneur, who says I’m going to open a business and because I am so passionate about standard operating procedures. Not many and…

Read More

Let’s Get Into Instagram Reels!

July 11, 2022

Everyone Can Be An Influencer.. With Our Help Picture this: You’re a small business owner and just opened your very own Instagram account. Followers are increasing but engagement is lagging… what should you do? People keep talking about these things called Reels but you have no idea what that is. Then you call IOI for…

Read More

How To Use FB Job Postings To Grow Franchise Leads

June 27, 2022

Life Moves Pretty Fast. If You Don’t Stop And Look Around Once In A While, You Could Miss It….  Ferris wasn’t wrong and this certainly holds true for the digital marketing world. What proved to be effective last year or even last month, may not be successful today. It’s our job as marketers to stay…

Read More

Is Your Website Responsive?

June 20, 2022

When it comes to building a website, WordPress is a standard that shows up on every “Top 10 Website Builder” list. Whether or not it is the top site builder, 43.2% of all websites on the internet are built on WordPress (W3Techs, 2022), including 36.28% of the top 1 million websites (BuiltWith, 2022). There are…

Read More

Don’t Put a Pin On Pinterest 

June 13, 2022

As marketers, we find ourselves looking at data day in and day out. We look for trends in consumer behavior and how we can target specific interests. What if I told you there was a cyber hub where millions of people laid out their VERY specific interests for you to tap into? And better yet,…

Read More

Diving into TikTok Ads and Growing Your Audience

June 1, 2022

Social media has been tough sledding as of late. Engagement on “The Big Three” – Facebook, Instagram, Twitter – has come to a screeching halt while TikTok seems to be the one major driver of engagement among platforms. TikTok is still very much in the learning stages, though, and many of us are trial-and-erroring our…

Read More

Proving ROI, the IOI Way

June 1, 2022

If you remember a few months ago, we asked the question in one of our articles “What is the most difficult thing we face as marketers?” The answer, we found, was that even though we can run all of these extravagant marketing campaigns, it means nothing without the ability to prove Return on Investment (ROI). …

Read More

Being On-boarded with a Digital Marketing Firm

May 23, 2022

Usually, when you first join a new company, you walk into the office with the first day jitters, awkwardly trying to find your desk and shake hands, juggling all of the items you have in your hands between papers, your laptop, lunch, etc.  But, we’re in 2022 and everything is online now. My experience joining…

Read More

Where Marketing and Sales Collide

May 9, 2022

Let’s face it – marketing and sales will always compete for the title of “MVP,” and both can make some pretty strong arguments. We often hear the “without marketing there’s no brand, no following, and no leads!” or the “without sales, there’s no deals, no customers, and no revenue!”  At IOI, we view the two…

Read More

Taking the Road Less Traveled Might Be the Best Path You Ever Choose

April 27, 2022

Picture this, it’s May 2014 and I am preparing to walk across the stage at my college graduation. Primed and prepped to receive my hard-earned degree in Elementary Education. Fast forward 8 years and I’ve never set foot in an elementary classroom, let alone written a lesson plan. So what changed between then and now?…

Read More

Spring Into The Perfect Marketing Mix

April 11, 2022

Have you ever had consistent trouble sleeping as the sheer thought of your marketing efforts not being effective kept you up into the wee hours of the morning? This thought is troubling as the restlessness eats away at you because you are striving to find that one Unique Selling Proposition, USP, that makes you the…

Read More

Maximizing Your Web Page

March 30, 2022

Oftentimes when creating a page for a website, we have a lot of information we want to push out to a user, but someone may not know where to start. With summer coming up, a lot of companies are starting to push summer camps for kids! It’s important to organize a web page to get…

Read More

It’s Time to Feel Confident in Your Work

March 15, 2022

What does confidence mean to you? Confidence is one of the key psychological capabilities underpinning the development of excellence, especially in work. Getting into a new career can be nerve-racking, especially if you just do not know where to begin. As you are navigating through your career, make sure you are building confidence in your…

Read More

5 Stars

March 8, 2022

5 stars, it’s synonymous with quality and success. But what about the dreaded one star review? Recent statistics show that even one bad review can impact your business and as you can imagine, with each subsequent piece of negative feedback it will continue to snowball at an alarming rate! So what can you do in…

Read More

Don’t Let Email Open Rates Fool You

February 28, 2022

Communication has continually grown from the first email in 1971 to the present. Emails have evolved throughout the years, becoming a critical tool for many businesses to connect with their audience. The ability to collect data on the audiences’ interactions with the emails is one of the reasons email marketing has been valuable. It is…

Read More

To Post Or Not To Post, That Is The Question

February 21, 2022

There truly is beauty in planning ahead! It allows you to pivot when necessary and act preemptively instead of reactively. One of my favorite reasons to make a content plan a month or two in advance is to get that non-negotiably-necessary birdseye view on what your brand is showcasing in the cyberworld. This omni view…

Read More

Getting The Most Out Of Your YouTube Content

February 15, 2022

Facebook? Check. Twitter? Yep. Instagram? Haven’t really posted in months but they’ve got one. Most partners we work with hit the check box on the “Big Three” social media platforms. FB, IG and Twitter have become a necessity for just about all small business or start-up companies in America. The most overlooked and undervalued platform…

Read More

IOI Joins HubSpot Solutions Provider Program

February 7, 2022

Here at IOI Ventures, we’re constantly looking to find and become experts in the latest and greatest marketing and sales tech. Whether it’s bundling up all your key marketing metrics into one view with DashThis, or sending 1-1 automated sales text messages through Sakari, there hasn’t been many stones we’ve left unturned. That being said,…

Read More

5 Steps to Creating A Successful Lead Management Campaign

January 31, 2022

So, here you are, you’ve invested quite a bit of money into creating leads.  Your website is optimized, social media and paid ads are working. Leads are coming in daily. You know you’ll get to the leads, eventually …  Trying to reach the important ones first and answer as many questions as you can. Some…

Read More

The Right Mixture To Your Marketing Success

January 24, 2022

In most sports, there is a defense and an offense that you must master before you become a champion; the same holds true in marketing. An individual must utilize their left brain, the analytical ‘defense side’, and their right brain, the creative and snazzy ‘offense side’, to become elite and produce a final product that…

Read More

Facebook Business Manager Explained

January 17, 2022

A step-by-step guide for any user who wishes to take their Facebook business to the next level. So you’ve created a Facebook Page, planning out your social media content, and you’re probably ready to start promoting your business and engaging with clients, right? Before you move forward, there is just one last essential key element…

Read More

5 Tips To Ensure Your Website Is Your Best Marketing Tool

January 10, 2022

Your website is an extension of your physical business – which is why it is the most important! Usually, when you want to learn more about a company, you search them on Google to find their website. Check out these tips below to be certain your website is running as smoothly as you would have…

Read More

Do This ONE Thing to Ensure Success in 2022

January 3, 2022

It’s that time of the year again. While we think a lot about personal new year’s resolutions to exercise more, eat healthier, etc., have you thought about a new year’s goals for your business? Yes, it’s cliche, but it’s also super important. If you don’t program your GPS, how can you get to your destination?…

Read More

Plan your social media months ahead… For FREE, with Later!

December 21, 2021

There are several social media planning and reporting tools out there, such as Sprout, Hootsuite, and Coschedule. However, these tools can be very pricey and thus, not affordable for small businesses and nonprofits. To circumvent this issue for our new client, a small soccer club in Florida, we researched, tested and rolled out a new…

Read More

How This Stay At Home Mom Found A New Career, In A New Industry, With A New Sense of Professional Purpose

December 13, 2021

Remember the mantra “I think I can, I think I can…”? My kids have been the center of my world before they were even born, and of course, for the past eleven years. I knew when and if I was able to become a mother, that there was no way in hell that I was…

Read More

Is Your Webpage Digitally Datable?

December 6, 2021

5 Things Your Homepage Needs to Start a Relationship with Consumers The saying that first impressions last a lifetime may make you think of dating, however, when it comes to your business, your website is most likely the first direct impression that potential consumers will have. Every successful business is trying to build, maintain, or…

Read More

Gif or Jif. How you say it isn’t important. All that matters is you’re using them!

December 1, 2021

It’s the debate that never goes out of style. Is it Gif? Or is it Jif? And although there have been multiple reports that it is indeed pronounced with a “G”, there is always that one guy who insists it’s pronounced like the peanut butter brand. And kudos to Jif®, the peanut butter brand, who…

Read More

This is the future of networking

November 22, 2021

Why business cards for the digital age are a must Have you been in a situation when you don’t have a piece of paper to exchange contact information with a potential client or future prospect? Sure, you can type out your information on someone else’s phone, or ask them to text you theirs if you’re…

Read More

Video Content Will Outperform Photo 10/10 Times

November 16, 2021

Are You Integrating Enough Video Content into Your Social Media Channels? Nowadays we’re all too familiar with getting lost in a good social media scrolling session. As marketers, we ask ourselves every day, “how do we get consumers to linger on our message a little longer.” We’ve tried making that message a little louder, bolder,…

Read More

How to Drive Site Traffic from Social

November 12, 2021

One of the biggest challenges in social is driving users from Instagram to your website in a fluid, effective way. We post a lot of blogs on our client’s websites, and we like to push these through their social channels. The three major ones we utilize are Instagram, Twitter, and Facebook. IG, however, presents challenges…

Read More

How We Turned A $3k Ad Spend Into a 1,333.33% ROI

November 5, 2021

What is the most difficult thing we face as marketers? Generating enough traffic and leads? Creating a solid user experience on your website? Developing consistent content that engages current and prospective customers? All tough challenges of course, but one of the most difficult obstacles our clients continuously face is tying these marketing efforts back to…

Read More