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Fernanda Angelicola

Account & Sales Manager
From Puebla, Mexico, Fernanda moved to the US in 2015. She has always loved sports and fancies herself a lover of art and fashion. With a Bachelor's Degree in International Business, a Master's Degree in International Marketing, and over a decade of international sales and business development experience, Fernanda brings a unique skillset to the IOI Team. Most importantly, Fernanda always prioritizes her beautiful family! She is always surrounded by her boys making her life a wonderful and crazy adventure!


Most likely, add lime or hot salsa to any meal.


Things always happen for a reason


The team Fernanda puts up with.


Articles by Fernanda

IOI Insider

The Journey from AthleteTrax System to HubSpot Payment Tool

In the fast-paced business world, staying up-to-date with the latest tools and technologies is not just a convenience; it’s a necessity! At IOI, we understand the importance of having a streamlined sales process for our clients. However, the journey to reach this point has been filled with challenges and learning experiences. Today, I want to share my experience transitioning from the AthleteTrax System to the HubSpot Payment tool and how it has revolutionized our client’s internal process.


The Old Way: AthleteTrax System

Before embracing HubSpot’s Payment tool, our client used AthleteTrax System for managing their Camp and Academy payments. While it served them well in some aspects, manually tracking payments in HubSpot became inconvenient and time-consuming for the sales team. Here are some of the challenges the sales team faced: 

  • Manual Entry: Entering the payment confirmation into HubSpot manually led to occasional errors and inconsistencies, consuming valuable time in corrections.
  • Lack of Integration: Without seamless integration between payment tracking and other sales functions, coordination among different departments suffered.
  • Limited Insight: Extracting insights and reports took a lot of work, hindering our ability to make quick, accurate, and informed decisions.
  • Adaptability Issues: As our client’s business grew, the manual process became increasingly inefficient, and scaling their operations came with complications.


The Turning Point: HubSpot Payment Tool

The decision to switch was driven by our need for a more efficient, streamlined process. We saw immediate improvements. Here are a few: 

  • Automated Payment Processing: Payments are processed automatically once clients provide information, reducing errors and freeing time for their accounting team.
  • Integrated Workflow: The Payment tool fully integrates with other HubSpot functionalities, ensuring smooth coordination across various departments.
  • Real-time Reporting: With just a few clicks, we can now access detailed reports and insights, enabling us to make better-informed business decisions.
  • Enhanced Customer Experience: The smooth and secure payment process has improved customer experience, building trust and loyalty.
  • Ease of Scaling: The flexibility and efficiency of the HubSpot Payment tool has made scaling their operations a breeze.


A Brighter Future

Since implementing the HubSpot Payment tool, our client’s internal sales process has been transformed. Not only has it saved them time and reduced errors, but it has also empowered them with real-time reporting. 

The decision to move from AthleteTrax System to HubSpot was not taken lightly. But looking back, it’s clear it was the right choice for our client’s company. Our client has streamlined payment processing and aligned it with their internal sales workflows.

In a competitive business environment, the tools you use can make or break your success. If your company is facing similar challenges, consider evaluating your current payment processing system. The HubSpot Payment tool has been a game-changer for our clients and could be for you too! 

At IOI Ventures, we do not just love HubSpot’s Payment tool; we’re proud to be a HubSpot Gold Solutions Partner. This partnership allows us to leverage HubSpot’s cutting-edge technology for our internal processes and share our hands-on expertise with our clients. 

By aligning ourselves with HubSpot’s vision, we’re committed to driving innovation and providing tailored solutions that enhance efficiency and growth. Whether you’re looking to simplify your payment processing or seeking end-to-end sales solutions, IOI Ventures is here to guide you every step of the way. 

If you want to learn more about how HubSpot and HubSpot Payment Tools have empowered our client’s sales team, let IOI guide you and contact us!


IOI Insider

Effective Time Management: Balancing Client Accounts, Company Responsibilities, and Personal Life

As an account and sales manager, I’ve learned firsthand how demanding it can be to balance the responsibilities of managing multiple client accounts and fulfilling your role in your own company. Juggling tasks like creating sales processes, managing direct sales, and handling day-to-day administrative tasks can quickly consume your time.

In this blog, I’ll share my experiences with effective time management strategies, tools, and techniques that have helped me stay organized and maintain a healthy work-life balance.

  • Utilizing Tools for Project Tracking and Communication

Managing multiple client accounts requires prioritizing tasks, deadlines, and communication. Thankfully, there are various tools available to help with this. Here are some of the tools I’ve found most helpful:

  • Slack: This platform allows for seamless communication with your team and clients. You can create channels for specific projects, clients, or topics, making organizing and prioritizing conversations easy. 

  • ClickUp: ClickUp is a project management system our company uses. It allows us to create tasks, set deadlines, and assign responsibilities among team members. In addition, with its ability to integrate with Slack, you can keep track of project updates and collaborate with your team more effectively. 

  • Minimalist: A simple yet powerful to-do list app, Minimalist helps me prioritize tasks, set deadlines, and organize my day. This app can be set up as a widget on your phone, and you can access it quickly from your home screen. It is perfect for those who prefer a clutter-free interface for managing their daily tasks.


  1. Hubspot: My favorite CRM platform! It is excellent for sales & marketing professionals. Hubspot allows you to connect Digital Marketing & Sales, including lead forms, tracking leads, setting reminders, analyzing your sales pipeline, and digital marketing performance.

  • Protecting Your Time for Clients and Family

Setting boundaries and protecting time is crucial to maintaining a healthy work-life balance. Here are some strategies that have helped me:

  • Set specific work hours: Establish a clear schedule outlining when you’re available for work and when you are off-duty. Make sure you communicate this to your clients and team members to manage expectations.
  • Prioritize tasks: Use the Eisenhower Matrix to categorize tasks based on urgency and importance. This method will help you focus on high-priority tasks and minimize time spent on less important activities.

  • Schedule personal time: Carve out time for your family and personal life. You’ll be less likely to neglect your relationships and personal well-being by scheduling these activities.
  • Leveraging Collaboration with Your Team


Delegating tasks and collaborating with your team can significantly improve your time management. Here’s how:

  1. Assign tasks: Identify tasks that can be delegated to team members, freeing up your time for higher-priority activities.
  2. Regular check-ins: Schedule weekly or bi-weekly meetings with your team to discuss progress, identify roadblocks, and ensure everyone is on the same page.
  3. Foster a collaborative culture: Encourage open communication and teamwork. A supportive environment can boost productivity and help your team tackle challenges more effectively.


  • Overcoming Procrastination and Adapting to Schedule Changes
    1. Use the Pomodoro Technique. This technique allows you to focus on a task for a specific time. You break your work into focused 25-minute intervals, followed by a short break. This method helps maintain focus and minimizes procrastination.

    • Be adaptable: Unexpected changes in your schedule are inevitable. Learn to adjust and reprioritize tasks as needed. This flexibility will help you stay on track and maintain productivity.


In conclusion, effectively managing your time is essential for balancing the responsibilities of managing multiple client accounts, fulfilling your role in your company, and maintaining a healthy personal life. By utilizing tools like Slack, ClickUp, Minimalist, and Hubspot, protecting your time, leveraging collaboration with your team, and overcoming procrastination, you can improve your time management and achieve a more balanced life. 


Flexibility and adaptability are essential; as you refine your strategies, you’ll find the best approach to manage your unique responsibilities. Stay organized, communicate with your team, and prioritize personal well-being to ensure long-term success and happiness in your professional and personal life.


If you’re looking for assistance with your projects, marketing, or sales needs, our team is here to help you succeed. We’re dedicated to providing personalized solutions to elevate your business and streamline your processes.

Do you want to be part of the ride? Get in touch with our team and get ready to level up your business.

IOI Insider

How to Sell High Ticket Items/Services

Are you struggling to sell high-ticket items or services? Are you unsure how to effectively market and pitch these products? If so, you’re not alone.

In this post, we’ll discuss some key strategies and tips for selling high-ticket items and services, so you can start closing more deals and increasing your revenue.

First, let’s define what we mean by “high ticket.” As Daniel Milstein, Founder and CEO of Gold Star Mortgage Financial Group, says, “A high-ticket item is typically defined as a product or service priced at $1,000 or more. This is commonly used in sales and marketing to refer to luxury goods, high-end services, or specialized equipment that require significant investment”. (Entrepreneur Pres, 2011).

Selling high-ticket items requires a different approach. The customer’s decision-making process is often more complex, and the stakes are much higher.

The first key strategy for selling high-ticket items is to focus on building relationships with your customers. By taking the time to understand your client’s needs, pain points, and goals, you can tailor your pitch and marketing efforts to address those specific issues.

Building trust and credibility with your customers is essential when selling high-ticket items, as they need to feel confident in their decision to invest a significant amount of money. Ask questions, be genuine, and keep the focus on them. 

Key strategy number two –  be an expert in your field. When you’re knowledgeable about your industry, you can confidently answer questions, provide guidance and establish trust with your clients, ultimately building confidence in your brand. 

Investing in your own education and development can go a long way in helping you become an expert in your field. In a world with information at our fingertips, take advantage! Listen to podcasts, keep up to date with your industry by reading books and articles, or go a step further and look into certifications and online courses. Lastly, don’t underestimate the value of your team; lean into your colleagues. A different perspective can go a long way.

Another essential strategy is to create a sense of urgency and exclusivity. High-ticket items are often considered a luxury or a significant investment, so potential customers may hesitate to pull the trigger without a sense of urgency. One way to convey this urgency is to use limited-time offers, such as discounts or bonuses, for customers who make a purchase within a specific timeframe. 

Creating a sense of exclusivity when selling high-ticket items is important. This can be done by limiting the number of available products or offering a VIP experience. This creates a sense of scarcity, which can motivate potential customers to act quickly.

It’s crucial to remember that selling high ticket items is a process. It may take several interactions and follow-up calls to close a sale, so it’s imperative to be patient and persistent.

Building a strong relationship with your customers, staying on top of your field, and creating the impression of both urgency and exclusivity will directly impact your ability to close more sales, generate more revenue and build more loyal customers. (and why stop there, maybe that new loyalty program).  It’s a win, win!

If you are looking to improve and increase your sales and don’t know where to start, we can help HERE!

IOI Insider

Prospecting Best Practices

Prospecting Best Practices

What is prospecting, and why is it so important for your sales process?

As your marketing efforts generate new leads, your sales team is tasked with identifying which of those leads are qualified prospects for your product or service. This part of the sales process is called prospecting, and when done effectively, it can significantly impact your business. 

Find the good leads, and you’re all set. Sounds easy enough, right?  If this were the case, we’d all be rich! But, on the contrary, according to HubSpot reports, 42% of sales reps named prospecting the trickiest stage of the sales process. 

Let’s go through some best practices when it comes to prospecting.

  1. Define your ideal customer profile – once you’ve defined the specific characteristics, these now become a baseline for your sales team when prospecting.  
  2. First impressions matter – Be clear, transparent, and professional with each customer. The age of the traditional salesperson is over! Instead, disarm prospects with honesty and a genuine interest in helping them. “Customers crave connection, not pushy salespeople” (Forbes, 2020). 
  3. Ask, listen, and then ask some more – questions are key. Try using the GPCTB sales qualification framework to help form your qualifying questions. 


  1. Goal – “What is your goal?” or “What are you looking to accomplish?”
  2. Plan – “How do you plan to get there?” 
  3. Challenges – “What’s keeping you from achieving your goal?”
  4. Timeline – “When do you want/need to achieve your goal?”
  5. Budget – “How much are you willing to invest to achieve your goal?”


  1. Tailor your message to the prospect – focusing on key points of your client’s GPCTB. A personalized message shows you listened, focuses specifically on your prospect’s needs, and portrays how you can solve them. 
  2. Prioritize your leads by confidence level – what is the “likelihood” that those leads will become customers? When you prioritize your leads, it will allow you to forecast a much more accurate report and assess if you will hit your short and long-term goals.  A great way to do this is by setting a “Confidence Level” with a %. (Pro Tip: Stay away from the 50% – this % doesn’t provide absolute confidence. Aime from 10% (Less likely to close), 30% (Evaualting but something is holding them back), 80% (you almost got them, maybe they are finishing process or negotiation), 100% THEY ARE IN!)
  3. Keep your sales pipeline organized with Lead Management Software (At IOI, we love HubSpot). I personally like and use the Sales Pipeline tool in HubSpot to manage my client’s pipelines. I create specific views with specific columns, which allows me to track the status of each deal and displays all relevant information in one place.


Prospecting can be complex, but it doesn’t have to be! It all comes down to knowing your ideal customer and using that to guide your qualification process. 

Need some advice and help with your sales process and prospecting? Book a call with us HERE!

Let us help you grow your business!