Natalie Barletta

Web Development Manager
Natalie’s been at IOI from the beginning and is a true OG. She’s the brains behind all things web design and makes us look good. Natalie loves adventure and her spontaneity guarantees nothing will ever be boring. She brings light-heartedness to any situation, attributing her zest for life to her 94-year-old Gram who lives a life full of joy. If Natalie isn’t out adventuring, you can find her cheering on the University of Missouri Men's Basketball team. As a basketball player herself, she’s learned to count her L’s as lessons, not losses.


Most likely to create a Spotify playlist for any occasion.


"I woke up this morning and realized I don't have what it takes to be average."


The team Natalie puts up with.


Articles by Natalie

IOI Insider

Minutes of Movement = Hours of Energy

If you’re struggling to get some momentum in your day-to-day life, or if you find yourself continuing to reach for that extra cup of coffee in the morning to get a kick start, I highly recommend you try exercising in the morning!

Exercise, or any type of physical movement, for 20-30 minutes a day can provide significant benefits such as reduced stress, improved mental health, improved productivity and overall well-being!

Exercising in the morning can help increase blood flow to the brain, which can help improve cognitive function and focus. It can also help regulate your circadian rhythm, which can lead to better sleep at night and improved alertness during the day. Additionally, exercising in the morning can help reduce stress and increase energy levels, which can help you feel more productive throughout the day.

I am also a firm believer that if you start pouring into your own well-being first thing in the AM, everyone around you will also be better for it! If you show up for yourself, you can show up for your family, your job, even better for it. AND by blocking off time in the morning for physical movement, you may open up some time in the afternoon or evening when you would usually try to exercise! Utilizing even more of the 24 hours a day we are given.

If you are unable to get physical movement first thing in the morning, try a 20-30 minute walk during your lunch hour! Most of us tend to sit the majority of the day which doesn’t make anyone feel good. This can lead to bad posture, back and neck painand no one wants that! Let’s say you don’t have 20-30 minutes all at once, why not set a reminder every hour or so to get up and walk for just FIVE minutes? These tiny intentional movements all add up and I promise you, your work day, your family

As someone who has a passion for health and wellness, I’m not here to overwhelm you trying to get physical movement in as soon as you open your eyes each morning. But instead, being more intentional in how even 5,10,20,30 minutes of movement throughout the day can set yourself up for success. You will feel better about yourself, and when you start to, others will notice!

Try it out, maybe ditch that second cup of coffee and go for a five minute walk! Let us know how you feel. At IOI, we want you to be successful in all aspects of your life!

IOI Insider

5 Steps To Migrate From Universal Analytics To The New GA4

Our team at IOI can definitely understand how overwhelming it is to hear that the Universal Analytics we have all grown to love is suddenly just leaving in 2023. Analytics, numbers – these tell the story behind sales and leads, so this information is absolutely crucial for you and your business to understand!

Not to worry – IOI has you covered on what to know about migrating from Universal Analytics to the new GA4. 

For starters, what is GA4?

  • The successor to “Universal Analytics”
  • Entirely new reporting interface and tracking script
  • Significantly improved machine learning for modeling & predictive analytics
  • Greatly enhanced (if you don’t want to repeat)audience builder (integrated with Google Ads!)
  • Custom reports (not dashboards)
  • Up to 30 goals (and you can delete them)
  • Privacy-first approach to tracking

GA4 offers enhanced measurements that is prompted during the setup of a GA4 property that automatically tracks:

  • Scrolling
  • Outbound Clicks
  • Search
  • Video Engagement
  • File Downloads
  • Create a new property

To create a new property, you will need to have account level access! Give your new property a name and select whether your stream will be populating via IOS app, Android app, or website.

  • Set up data collection

In this case, we will begin setting up data collection via a website. To do this, you must add the Google tag to the <head> of the homepage. There are various ways to do this via plugin or manually. 

  • Activate Google Signals

This is a required step that enhances marketing and reporting. Audiences created in GA4 that are published to Google Ads can serve ads in cross-device-eligible remarketing campaigns.

  • Map custom events/ migrate goals and conversions 

Doing this lets you build a historical record in GA4 while still being dependent on UA until the switch.

  • Migrate audiences

Migrating audiences across from your UA property to GA4 lets you identify the same user groups based on your GA4 data. This can then be exported to your linked Google Ads account to address the same use cases. You can create up to 100 audiences per GA4 property, and these audiences will automatically update everywhere rather than requiring you to select the destination. You’ll need to manually recreate these audiences in your GA4 property to migrate them.

As our industry is forever changing, IOI helps you to never skip a beat! Our digital team is not only trained on the transition to GA4, but on gaining leads and revenue from the switch. Continue on with business as usual by clicking here.

IOI Insider

How To Measure The Success of A Campaign

Six Steps To Building A Custom URL

So you want to create a campaign? Great! But what are the best practices for measuring its success? I’m going to walk you through the steps to ensure you can create a results-driven campaign.

Let’s say you have a page where you’re driving users to and promoting some type of camp or event. How do you measure the success of this URL and page you’re trying to push? How do you know where these leads come from? Most people would just copy and paste the link wherever they’re advertising it, but I want to show you there is a much more efficient and effective way of doing this.

There are two things you can do to optimize how you can measure the success of your campaign. 1) You can build a new, custom URL. 2) You can shorten your URL using a tool like Bitly or the google shortener mentioned below!

Google URL Builder

What you can do is use this tool called Google URL builder. There are 6 easy steps to create a custom URL!

Step #1: Paste the Link

This is where you copy and paste the URL of the page you want a custom URL for.

Step #2: Create Campaign Source

This will allow  you to identify this particular campaign. In terms of ‘campaign source’. This is where your page’s traffic will be coming from.

Step #3: Create Campaign Medium

The ‘campaign medium’ is how your traffic got to your web page. The medium could be organic, CPC (cost per click) or referral.

Think of it as the source is where you came from and the medium is the method of transportation! (For example: source = train station, medium = train.)

Step #4: Create Campaign Term

In ‘campaign term’ you will highlight any keywords. This isn’t relevant, so out of the 5 fields you only need to fill 3 of them.

Step #5: Add Campaign Content

Then ‘campaign content’ you can use terms and put the keywords here as well.

Step #6: Add Campaign Name

Here is the ‘campaign name’. This is where you will give your campaign a name that you will be able to find in Google Analytics.

Google URL Shortener

The Google URL shortener is a great tool to shorten the URL you created. All you do is copy and paste the URL and click shorten URL! Now you can use that link for your campaign and track any campaigns in Google Analytics that you do and see which one is going to give you the best results.

Let’s Work Together