
Tony Golio
Digital Marketing Manager & Account Manager
Tony's
Superlative
Tony's
Motto
Follow
Tony
Articles by Tony
IOI Insider
Double-Digit Increase in User Engagement Following Site Redesign
Mobile-Friendly Website Redesign Boosts User Experience and Increases Traffic for 200×85
200×85, a youth hockey organization, partnered with IOI Ventures to redesign their website in 2022. The objective was to create a new website that enhanced branding, drove leads and was mobile device responsive to provide a seamless user experience to users whether they were at home or at one of their events. In this case study, we will analyze the results of the website redesign project in terms of audience metrics and behavioral metrics.
Audience Metrics
The 200×85 audience was niche but has been growing over the years incrementally. Since the site redesign, the company has seen a 10.09% gain in users from Q1 2022 to Q1 2023. In addition to this pure volume gain, new users have grown 8.44% from Q1 2022 to Q1 2023, exemplifying that the website has been able to attract new visitors who were not previously aware of the company’s offerings.
Behavioral Metrics
The website redesign project has also positively impacted how users engage with the website. Visitors are exploring more pages and interacting with the content. Page views have increased by 12.33%, and the pages per session metric has increased by 12.25% from Q1 2022 to Q1 2023. These metrics show that the user experience seems to be improved, they’re finding the new site easy to navigate and the content more exciting.
Another important metric that reflects the success of the website redesign project is the increase in mobile users by 16.66%. This metric indicates that the new website is responsive and mobile-friendly, making it easier for the visitors to navigate through the website on their mobile devices. The increase in mobile users also shows that the website redesign project has been successful in providing a better user experience to the visitors.
Conclusion
The website redesign project has been a success for 200×85, and the key metrics analyzed in this case study prove that the site has increased the company’s online presence. The partnership between 200×85 and IOI Ventures has resulted in a website that is engaging, informative, and user-friendly.
Get in touch with our team to learn more about getting your website redesigned!
IOI Insider
Your Website sUX
How Bad UX is Hurting Your Business
The average American visits over 130 web pages in a day. This may feel like a large number, but there are approximately two billion websites on the internet.. Do you know what your customer thinks of your website? Focusing on a positive user experience (UX) is necessary. Below are four reasons bad UX is hurting your business.
Website Abandonment
When a visitor exits your site before completing the desired action, like completing a contact form, joining a newsletter, or making a purchase, this is considered website abandonment. Though several factors can contribute to web abandonment, proper UX can help limit the opportunity for abandonment.
Remember UX is how your customer feels throughout their experience, and the need to provide them with relevant information is imperative. If your company sells a software product, but the website does not clearly state compatible devices or clearly defined product features, the customer may be missing relevant information in making a purchase.
Brand Perception
A website needs to reflect your brand. Providing your visitors with the experience and information they need to become loyal customers more often than not starts on your website. According to Virtual Window, 48 percent of people claim web design is the number one way they determine the credibility of a business. No one wants their business to look the same as the rest, but ensuring best practice standards when creating your website can provide a sense of trust.
Visitors need to understand what you provide and be able to see proof. According to Inc., 91 percent of people regularly or occasionally read online reviews, and 84 percent trust online reviews as much as a personal recommendation. Opinion science has proved that negative reviews are more likely to be shared than positive reviews. Therefore, displaying positive reviews on your site is key!
SEO
Several factors account for good UX. Relevant information, logical navigation, and quick load times are all examples. Load speeds will impact search engine optimization (SEO) and research has shown that roughly 40 percent of people will stop engaging with a website if it takes too long to load. Search engine algorithms account for user engagement to ensure they provide their users with the most relevant information and if your site is not delivering, you could fall out of favor with their algorithm.
Performance, accessibility, mobile friendliness, and page speed are all factors that impact your ranking for search engines. The need to accommodate your visitors affects the likelihood of future visitors beyond search rankings. Low-quality sites that score poorly according to SEO algorithms can also face an uphill battle with paid digital advertising. Cost per click ad prices can rise for lower performing sites, resulting in higher costs for getting potential customers to your site.
Competition
Consumers have more options than ever and will not hesitate to move on to your competitors if you give them a reason. Having the best product or service is no longer enough. Consumers expect to have a good experience when they spend time and money on your brand, your business must deliver on their expectations. Websites that are stale, provide limited information, and are difficult to navigate will send your users back to the search engine to seek out their other options. Today’s businesses need websites that exceed customer needs and make their journey through your sales funnel easy.
An outside perspective on your website’s UX is a great way to get feedback on your UX. We would be happy to assist you in maximizing your UX and if you are interested, please fill out the form below.