Under Armour Flag Football Paid Media Campaign Hits Year-Long Target In One Month!
What do you get when you combine a passion for sports, an entrepreneurial spirit, and kids? Under Armour Flag Football Leagues. IOI Ventures has partnered with Under Armour’s Flag Football team to expand their footprint and grow the number of flag football leagues across the country. The partnership encourages families to sign their children up…Read More
250% Growth On YouTube In Just a Month!
How we took one client from middling channel to thriving social platform in 30 days A focus for one of our clients is to have a strong presence on social media. Their social media footprint is one of the most diverse in our IOI portfolio, and for any small business, for that matter. They have…Read More
A Modernized, Organized, & Optimized Website
The Case Study of 200×85’s New & Improved Website IOI was tasked with developing a new website for 200×85, a company entering its 20th year of providing five-star youth hockey experiences through tournaments, development programs, and European tours. The current site, just over five years old, needed a refresh and a more modern online presence.…Read More
Top 5 Marketing Trends To Keep an Eye on for 2023
As we move into 2023, it is imperative that we learn from a few key marketing trends from 2022. Here are the top five essential marketing trends to keep an eye on that will retain their value into the New Year: With the proliferation of data and the advancement of technology, personalization has become a…Read More
How to Get the Best Out of Your Writing
The signs of a good article are that it is engaging, informative and entertaining. So…you’ve been tasked with writing an article on a certain topic. Excitement to get things going is palpable. A variety of thoughts and ideas are swirling around your head and you are eager to put them onto the page. The time…Read More
Selling on Social: How retailers can leverage social media to capitalize this holiday season
How retailers can leverage social media to capitalize this holiday season Online retailers cashed in big during the 2021 holiday season. Adobe reported that ecommerce topped out at $204 billion (yep – billion with a ‘b’) during November and December alone. In 2022 however, that number is expected to drop by nearly 16% due to…Read More
How the World Cup Is Impacting Social Media and Why You Should Join the Hype
The World Cup is one of the most-watched sporting events. More people tune in to see the matches than those who view the Olympics! To put it into perspective, it is estimated that over 19.977 million people, across three television platforms (FOX, Telemundo, and Peacock), tuned in to watch the USA vs. England group stage…Read More
Social Media Engagement, How To Get More Of It
One of our five non-negotiables for social media at IOI is ‘No comment or DM goes unresponded.’ As leaders in the social space, we’re constantly looking for ways to get our followers to engage with our content. So when they do, we have to re-engage with them. Small-business brands don’t have the luxury of an…Read More
5 Social Media Non-Negotiables
Best Practices Every Social Media Manager Should Follow When it comes to managing social media accounts, you can either “check the box,” meaning you do the bare minimum, or you can follow some “best practices,” which should set you up for success. IOI Ventures strives to reach optimal levels of engagement while also growing social…Read More
What’s a Telltale Trait of a Bad Marketer? Being Anti-social.
What’s a Telltale Trait of a Bad Marketer? Being Anti-social. So your social media presence needs a revamp, but where do you start? It may seem like a daunting and tedious task to audit your social media accounts across each platform, but we promise your efforts will be rewarded! A social media audit is a…Read More