IOI Academy
Real World, Hands-On Digital Marketing Experience.
Learn Digital Marketing From Actual Digital Marketers
Recent marketing graduates lack the skills needed to impact business in a meaningful way without months of on-boarding and training.
Online courses are everywhere, but customers leave with basic knowledge and a certificate - but no real-world experience. Internships seem great, but the balancing act between school, a social life, and a job is just a cruel unfulfilling experience for most 18-25-year-olds, who almost always burn out (we did).
Eventually, you graduate and get a job doing something you are not passionate about, end up hating your work and are left wondering WTF did I just waste five years on? Did we get this right? If so, read on.
How IOI Academy Works
You get hands-on experience from day one. Through a combination of class room style sessions (in person & online), one-on-one sessions with our team and account experience, IOI students are set up for success to jump right in. Most likely, with the IOI team.
Students are expected to be on site at the IOI office for five sessions per week. Our on site sessions are half day with both morning and afternoon options available. 9-12 and 1-4.
While we live in a digital world, hands on communication, sharing and connectivity has proven most successful for our staffers. For this reason, IOI requires students to spend time with our team on site.
Monday - Friday
9:00AM - 9:30AM - One on One Strategy Session with IOI Leadership
9:30AM - 10:00AM -Tooling education and digital specific training in disciplines such as email, CMS, social, paid media.
10:00AM - 11:00AM - Online Learning Session (E.g., Google Analytics, Hub Spot, Approved YouTube Videos)
11:00AM - 12:00PM - IOI Account Work & Digital Execution
We offer three immersion style programs in a 3, 6 or 12 periods. Tuition is as follows:
|
Program Length |
6 Month (August 16- February 14) | 12 Month (August 16- July 18) |
| Price | $11,000 | $16,000 |
We have 4 spots available for the morning session and 2 spots available in the afternoon session for the Fall Program.
Program starts August 16th and it ends February 14th or July 18th depending on your term length.
The office is located in downtown Bradenton.
Yes you can. Please email Jared Antista directly for more information and to map out a custom learning plan. Jantista@Ioiventures.com
Yes, we created the Step It Up Program. This mentorship style program gives current marketing professionals consultative services from the IOI Team.
This program is sold in three month blocks and makes the IOI Team available for strategic planning sessions, tactical advice, Q&A and shared learning.
This program is perfect for small businesses that want tackle marketing alone, have a new graduate and or entry-level professional handling their marketing and or new marketing professionals that want some advice from a seasoned team.
The price is $2500 per month.
You receive: 4 one hour sessions per month with our team, 1 ninja project-where our team assists on tactical execution and 1 get out jail free card where we offer last minute or urgent needs where you face pressure and stress from a marketing deliverable.
Email Jantista@ioiventures.com to get started.
The IOI Academy Leadership Staff
Digital marketing & sales leader focused on creating ROI through sales and marketing connectivity. Led digital marketing at IMG Academy, Go Pro Workouts, Global Premier Soccer, Legacy Global Sports, PSE Housing & more.
Nick Skally, COO
Seasoned branding executive who fixes leaky brands, builds new ones, or finds growth in highly competitive markets. Skally’s diverse experience ranges from globally-recognized consumer goods brands to financial services,
Current IOI Team
Our crew is talented, determined and seasoned, each with a unique skill set. You will learn from everyone on the team.
Fun Fact: This crew hasn't lost a client to date!
What You Will Learn At IOI Academy
Web Development
Learn front-end development and light CSS coding skills in Content Management Systems including: WordPress, Square Space, Wix and more. Our lead generation, CTA and chat bot strategies and content approach built for mobile gives our clients an ROI on digital experience - all measured of course in Google Analytics.
Paid Media
Paid media is an important part of the overall marketing mix and should return 3X of your money when done well. In our recent campaign, we generated 3k leads at 18 cents a lead. You'll learn about Facebook, Instagram, Google and 3rd party tools like ToneDen to help clients get leads for a low cost.
SEO
SEO can generate strong long-term ROI by bringing organic traffic to your site on a consistent basis. We'll teach you how to audit and optimize SEO for our clients through tools like SEM Rush, GA & Yoast.
Content / Social
Providing value to your audience is key. We'll help you find that value, build trust, and connect with more customers through content marketing designed to convert. This includes planning, content themes, architecture, calendars, reporting and social growth tools.
4k Video Production
72% of customers would rather learn about a product or service by way of video. And, did you know that high-quality videos on your website actually help improve your SEO rankings? You can help us with ongoing video projects and learn how the pro's create engaging high quality videos.
SMS / Email Marketing
Did you know that 98% of text messages are opened, compared to a 20% industry standard for email marketing? We know how to get customers engaged in SMS and email nurturing campaigns.
Sales Optimization
IOI gets past the ‘fluff’ of traditional agencies and delivers results. We will teach you to analyze marketing efforts and connect them to the sales funnels in GA, audit your current processes and institute goals. Marketing and sales are friends, you'll see why soon.
Event Activation
We have attended hundreds of youth sports events and trade shows over the years. Whether it's photography, video production, social media teams, sourcing sponsorship opportunities and activation we've been there and done that BUT there is a process. We will teach you how to maximize ROI of traditional marketing efforts.
Account Management
Timely customer service, proper communication strategies and listening are key skills that good Account Managers have. We'll teach you proper communication cadence, agenda planning, template building and how to think with a business hat on.
Clients You Will Work On Include:
Beyond Digital Chops You'll Learn About:
I'm Ready To Get Started!
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