CASE STUDY

SJNA

CASE STUDY

SJNA

Client

Who?

St. John’s Northwestern Academies. A private boarding school in Delafield, Wisconsin of about 200 students. Founded 140 years ago as a military school, SJNA recently opened it’s doors to a prep school approach and moved to become a co-ed school

Campaign

Goal

  • Boost open house attendance numbers

  • No in-person open house attendance number set

  • Focus more time and effort on virtual event, aiming for 50 registrant sign-ups

Client

Who?

St. John’s Northwestern Academies. A private boarding school in Delafield, Wisconsin of about 200 students. Founded 140 years ago as a military school, SJNA recently opened it’s doors to a prep school approach and moved to become a co-ed school

Campaign

Goal

  • Boost open house attendance numbers

  • No in-person open house attendance number set

  • Focus more time and effort on virtual event, aiming for 50 registrant sign-ups

The

Situation

MORE LEADS

SJNA needed a way to get more potential leads interested enough to visit the campus

IMPROVED CAMPUS CONNECTION

SJNA needed a way to provide some of their potential families who lived too far away a chance to connect with the campus and faculty in a meaningful way rather than just looking at their website.

The

Situation

MORE LEADS

SJNA needed a way to get more potential leads interested enough to visit the campus

IMPROVED CAMPUS CONNECTION

SJNA needed a way to provide some of their potential families who lived too far away a chance to connect with the campus and faculty in a meaningful way rather than just looking at their website.

The

Strategy

Step 1

We attacked the open house situation on every channel. We ran targeted Meta and Google ads along with both paid and organic social media efforts. We ran email campaigns both cold and a more targeted approach to prospective parents who had already shown interest.

Step 2

We also created a landing page specifically dedicated to generate leads for these events. We directed every single email and campaign towards this page.

Step 3

We also converted on our already strong web traffic by installing a pop-up on our website which when clicked directed potential customers directly to the landing page.

Step 4

We posted 3-4 times per week on each social media channel.

Step 5

We ran 2-3 direct email campaigns to prospective customers.

Step 6

Sent weekly updates to current parents to leverage a grass roots type campaign to encourage them to invite others.

The

Strategy

Step 1

We attacked the open house situation on every channel. We ran targeted Meta and Google ads along with both paid and organic social media efforts. We ran email campaigns both cold and a more targeted approach to prospective parents who had already shown interest.

Step 2

We also created a landing page specifically dedicated to generate leads for these events. We directed every single email and campaign towards this page.

Step 3

We also converted on our already strong web traffic by installing a pop-up on our website which when clicked directed potential customers directly to the landing page.

Step 4

We posted 3-4 times per week on each social media channel.

Step 5

We ran 2-3 direct email campaigns to prospective customers.

Step 6

Sent weekly updates to current parents to leverage a grass roots type campaign to encourage them to invite others.

The

Results

%
JUMP IN REVENUE
REGISTRANTS
%
increase in FAMILY attendance

Work with us

Get the ball rolling.