IOI Ventures

Brand Strategy | Digital Marketing | Sales Optimization

IOI Ventures

Brand Strategy | Digital Marketing | Sales Optimization

WHAT WE DO

IOI Ventures works with small and medium-sized businesses that are looking to optimize their efforts and scale their businesses. IOI represents a new approach to marketing that connects the dots to sales and focuses on lead generation and revenue growth. We turn your marketing budget into a profit center through a calculated strategy and effective execution.

Our digital marketing team analyzes your goals, audits your digital channels and quickly activates to improve performance. We are a plug-and-play marketing arm for your business, filling in the holes on your team and helping you uncover others. We offer ROI-driven marketing solutions powered by a team that has your best interest at heart. Both strategic and tactical, we're rooted in sales and passionate about digital marketing.

WHO WE WORK WITH

"IOI clearly understands our vision and how critical it is that we clearly communicate that vision with student-athletes and their families.

Jared and the crew are helping us grow and maximize our digital footprint while ensuring that our messaging is clear and concise."

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SAME SERVICES, DIFFERENT APPROACH

The days of Marketing and Sales being separate business units within an organization needs to end. Our digital marketing solutions solve sales problems.

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Web Development

IOI is a lead-gen obsessed marketing firm that focuses on your entire digital ecosystem, starting with your website as the hub.

Paid Ads

Paid Media

Paid media is an important part of the overall marketing mix and should return 3X of your money when done well. In our recent campaign, we generated 665 leads at 22 cents per lead.

SEO

SEO

SEO can generate strong long-term ROI by bringing organic traffic to your site on a consistent basis. Gain the visibility you need to succeed with SEO.

Social

Content / Social

Providing value to your audience is key. We'll help you find that value, build trust, and connect with more customers through content marketing designed to convert.

4k video

4k Video Production

72% of customers would rather learn about a product or service by way of video. And, did you know that high-quality videos on your website actually help improve your SEO rankings?

sms

SMS / Email Marketing

Have you thought about a Text Message marketing plan?

Did you know that 98% of text messages are opened, compared to a 20% industry standard for email marketing?

growth hacking

Sales Optimization

IOI gets past the ‘fluff’ of traditional agencies and delivers results. We will analyze your marketing and sales funnels, audit your current processes, in order to optimize every component.

Event Activation

Event Activation

We have experience at hundreds of youth sports events and trade shows. Whether it's photography, video production, social media teams, sourcing sponsorship opportunities and activation we've been there and done that.

The Crew Revisions (11)

THE LATEST SCOOP

Where Marketing and Sales Collide

May 9, 2022

Let’s face it – marketing and sales will always compete for the title of “MVP,” and both can make some pretty strong arguments. We often hear the “without marketing there’s no brand, no following, and no leads!” or the “without sales, there’s no deals, no customers, and no revenue!”  At IOI, we view the two […]

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Taking the Road Less Traveled Might Be...

April 27, 2022

Picture this, it’s May 2014 and I am preparing to walk across the stage at my college graduation. Primed and prepped to receive my hard-earned degree in Elementary Education. Fast forward 8 years and I’ve never set foot in an elementary classroom, let alone written a lesson plan. So what changed between then and now? […]

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Spring Into The Perfect Marketing Mix

April 11, 2022

Have you ever had consistent trouble sleeping as the sheer thought of your marketing efforts not being effective kept you up into the wee hours of the morning? This thought is troubling as the restlessness eats away at you because you are striving to find that one Unique Selling Proposition, USP, that makes you the […]

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Maximizing Your Web Page

March 30, 2022

Oftentimes when creating a page for a website, we have a lot of information we want to push out to a user, but someone may not know where to start. With summer coming up, a lot of companies are starting to push summer camps for kids! It’s important to organize a web page to get […]

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It’s Time to Feel Confident in Your...

March 15, 2022

What does confidence mean to you? Confidence is one of the key psychological capabilities underpinning the development of excellence, especially in work. Getting into a new career can be nerve-racking, especially if you just do not know where to begin. As you are navigating through your career, make sure you are building confidence in your […]

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5 Stars

March 8, 2022

5 stars, it’s synonymous with quality and success. But what about the dreaded one star review? Recent statistics show that even one bad review can impact your business and as you can imagine, with each subsequent piece of negative feedback it will continue to snowball at an alarming rate! So what can you do in […]

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Don’t Let Email Open Rates Fool You

February 28, 2022

Communication has continually grown from the first email in 1971 to the present. Emails have evolved throughout the years, becoming a critical tool for many businesses to connect with their audience. The ability to collect data on the audiences’ interactions with the emails is one of the reasons email marketing has been valuable. It is […]

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To Post Or Not To Post, That Is The...

February 21, 2022

There truly is beauty in planning ahead! It allows you to pivot when necessary and act preemptively instead of reactively. One of my favorite reasons to make a content plan a month or two in advance is to get that non-negotiably-necessary birdseye view on what your brand is showcasing in the cyberworld. This omni view […]

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Getting The Most Out Of Your YouTube...

February 15, 2022

Facebook? Check. Twitter? Yep. Instagram? Haven’t really posted in months but they’ve got one. Most partners we work with hit the check box on the “Big Three” social media platforms. FB, IG and Twitter have become a necessity for just about all small business or start-up companies in America. The most overlooked and undervalued platform […]

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IOI Joins HubSpot Solutions Provider...

February 7, 2022

Here at IOI Ventures, we’re constantly looking to find and become experts in the latest and greatest marketing and sales tech. Whether it’s bundling up all your key marketing metrics into one view with DashThis, or sending 1-1 automated sales text messages through Sakari, there hasn’t been many stones we’ve left unturned. That being said, […]

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5 Steps to Creating A Successful Lead...

January 31, 2022

So, here you are, you’ve invested quite a bit of money into creating leads.  Your website is optimized, social media and paid ads are working. Leads are coming in daily. You know you’ll get to the leads, eventually …  Trying to reach the important ones first and answer as many questions as you can. Some […]

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The Right Mixture To Your Marketing...

January 24, 2022

In most sports, there is a defense and an offense that you must master before you become a champion; the same holds true in marketing. An individual must utilize their left brain, the analytical ‘defense side’, and their right brain, the creative and snazzy ‘offense side’, to become elite and produce a final product that […]

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Facebook Business Manager Explained

January 17, 2022

A step-by-step guide for any user who wishes to take their Facebook business to the next level. So you’ve created a Facebook Page, planning out your social media content, and you’re probably ready to start promoting your business and engaging with clients, right? Before you move forward, there is just one last essential key element […]

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5 Tips To Ensure Your Website Is Your...

January 10, 2022

Your website is an extension of your physical business – which is why it is the most important! Usually, when you want to learn more about a company, you search them on Google to find their website. Check out these tips below to be certain your website is running as smoothly as you would have […]

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Do This ONE Thing to Ensure Success in...

January 3, 2022

It’s that time of the year again. While we think a lot about personal new year’s resolutions to exercise more, eat healthier, etc., have you thought about a new year’s goals for your business? Yes, it’s cliche, but it’s also super important. If you don’t program your GPS, how can you get to your destination? […]

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Plan your social media months ahead…...

December 21, 2021

There are several social media planning and reporting tools out there, such as Sprout, Hootsuite, and Coschedule. However, these tools can be very pricey and thus, not affordable for small businesses and nonprofits. To circumvent this issue for our new client, a small soccer club in Florida, we researched, tested and rolled out a new […]

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How This Stay At Home Mom Found A New...

December 13, 2021

Remember the mantra “I think I can, I think I can…”? My kids have been the center of my world before they were even born, and of course, for the past eleven years. I knew when and if I was able to become a mother, that there was no way in hell that I was […]

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Is Your Webpage Digitally Datable?

December 6, 2021

5 Things Your Homepage Needs to Start a Relationship with Consumers The saying that first impressions last a lifetime may make you think of dating, however, when it comes to your business, your website is most likely the first direct impression that potential consumers will have. Every successful business is trying to build, maintain, or […]

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Gif or Jif. How you say it isn’t...

December 1, 2021

It’s the debate that never goes out of style. Is it Gif? Or is it Jif? And although there have been multiple reports that it is indeed pronounced with a “G”, there is always that one guy who insists it’s pronounced like the peanut butter brand. And kudos to Jif®, the peanut butter brand, who […]

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This is the future of networking

November 22, 2021

Why business cards for the digital age are a must Have you been in a situation when you don’t have a piece of paper to exchange contact information with a potential client or future prospect? Sure, you can type out your information on someone else’s phone, or ask them to text you theirs if you’re […]

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Video Content Will Outperform Photo...

November 16, 2021

Are You Integrating Enough Video Content into Your Social Media Channels? Nowadays we’re all too familiar with getting lost in a good social media scrolling session. As marketers, we ask ourselves every day, “how do we get consumers to linger on our message a little longer.” We’ve tried making that message a little louder, bolder, […]

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How to Drive Site Traffic from Social

November 12, 2021

One of the biggest challenges in social is driving users from Instagram to your website in a fluid, effective way. We post a lot of blogs on our client’s websites, and we like to push these through their social channels. The three major ones we utilize are Instagram, Twitter, and Facebook. IG, however, presents challenges […]

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How We Turned A $3k Ad Spend Into a...

November 5, 2021

What is the most difficult thing we face as marketers? Generating enough traffic and leads? Creating a solid user experience on your website? Developing consistent content that engages current and prospective customers? All tough challenges of course, but one of the most difficult obstacles our clients continuously face is tying these marketing efforts back to […]

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JOIN THE CREW

LET'S WORK TOGETHER

Marketing shouldn’t be a guessing game, we’re data-driven digital marketers and sales operations professionals that tie investments back to revenue.

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