IOI Ventures

IOI Ventures

Digital Marketing | Sales Optimization

About Integrity Over Income

About Integrity Over Income

IOI Ventures partners with small & medium-sized businesses that are looking to optimize their digital marketing efforts and scale their business. Our approach is unique. We connect the dots between marketing and sales with a focus on lead generation and revenue growth through digital marketing best practices.

Our marketing team analyzes your goals, audits your digital channels, and quickly activates to improve performance with our quick-win mentality.

  • We're a plug-and-play marketing arm for your business, filling in the holes on your team.
  • We offer ROI-driven marketing solutions powered by a team that has your best interest at heart.
  • Both strategic and tactical, we're rooted in sales and passionate about digital marketing.

P.S. We are anti-agency folks. You can't say the "A" word here.

Screen Shot 2022-08-06 at 6.10.05 PM

Into Year Three...

Hear how we got there from CEO & Founder, Jared Antista

Testimonials

If people do not care or give a *#$& then why be in business at all? Thankfully for 200x85, we have found that same person in Jared Antista who successfully differentiates himself from other marketing firms by caring!  Jared, like 200x85, is compulsive about detail and has an intuitive understanding that in order to hit higher goals, we need to hit those mundane, tedious little things that make up everyday business. Jared also has a genuine fascination and a never-ending inquiry into what makes a business tick. He is always asking the right questions, does what he says he will do, and, if he can't, learns how.

Kevin Mann - CEO at 200x85

Jared and his team are the cupids of youth sports. Between their above and beyond effort across marketing and sales for our company, creative ideas with follow through, focus on revenue, and relationships in the youth sports space - our business continues to scale. We could not have done it without them.

Dan Panaggio - CEO at DME Academy 

Industries We Serve

IOI Icons - Youth Sports
YOUTH SPORTS
IOI Icons - Starts Ups
START UPS
IOI Icons - Non Profit
HOSPITALITY
IOI Icons - Hospitality
NON PROFITS
IOI Icons - E Commerce
E-COMMERCE

WHO WE'VE WORKED WITH & FOR

SAME SERVICES, DIFFERENT APPROACH

The days of Marketing and Sales being separate business units within an organization needs to end. Our digital marketing solutions solve sales problems.

Development-512

Web Development

IOI is a lead-gen obsessed marketing firm that focuses on your entire digital ecosystem, starting with your website as the hub.

Paid Ads

Paid Media

Paid media is an important part of the overall marketing mix and should return 3X of your money when done well. In our recent campaign, we generated 665 leads at 22 cents per lead.

SEO

SEO

SEO can generate strong long-term ROI by bringing organic traffic to your site on a consistent basis. Gain the visibility you need to succeed with SEO.

Social

Content / Social

Providing value to your audience is key. We'll help you find that value, build trust, and connect with more customers through content marketing designed to convert.

4k video

Video Production Services

72% of customers would rather learn about a product or service by way of video. And, did you know that high-quality videos on your website actually help improve your SEO rankings?

sms

SMS / Email Marketing

Have you thought about a Text Message marketing plan?

Did you know that 98% of text messages are opened, compared to a 20% industry standard for email marketing?

growth hacking

Sales Optimization

IOI gets past the ‘fluff’ of traditional agencies and delivers results. We will analyze your marketing and sales funnels, audit your current processes, in order to optimize every component.

Event Activation

Event Activation

We have experience at hundreds of youth sports events and trade shows. Whether it's photography, video production, social media teams, sourcing sponsorship opportunities and activation we've been there and done that.

HubSpot CRM Integration and Strategy Services

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Already have a small in-house marketing team?

That's OK, they can join the IOI squad for shared learning, tactical improvements and gain access to our team for strategic advice! 

Cool, Let's Chat

Introducing our partner marketing program, perfect for small marketing teams that could benefit from inclusion on the IOI team. 

Meet The Crew

Jared Antista

Founder & CEO

Marisa Malts

Director of Account Services

Nicole Lane

Director of Digital Marketing

Erika Conklin

Chief Happiness Officer

Craig Peterson

Account Manager & Content Creator

Emily Rodriguez

Social Media & Marketing Specialist

Fernanda Angelicola

Account & Sales Manager

Jess Thomas

Account Manager

Kristina Brady

Account Manager

Natalie Barletta

Web Development Manager

Nolan Villeneuve

HubSpot (CRM) & Account Manager

Owen Richard

Jr. Account Manager

Peter Rossi

Digital Content Creator

Tony Golio

Digital Marketing Manager & Account Manager

THE LATEST SCOOP

Proving ROI, the IOI Way

November 30, 2022

If you remember a few months ago, we asked the question in one of our articles “What is the most difficult thing we face as marketers?” The answer, we found, was that even though we can run all of these extravagant marketing campaigns, it means nothing without the ability to prove Return on Investment (ROI). …

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Proving ROI, the IOI Way

November 30, 2022
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3 Digital Marketing Hacks I’m Thankful For

November 14, 2022
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Why You Should Choose a HubSpot Partner For Onboarding and Implementation

November 8, 2022
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Social Media Engagement, How To Get More Of It

October 31, 2022
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Your Website sUX

October 24, 2022
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5 Social Media Non-Negotiables

October 17, 2022
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How To Measure The Success of A Campaign

October 10, 2022
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Making Lasting Connections With Clients

October 3, 2022
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3 Things Franchises Can Do to Maximize Their Marketing Efforts

September 26, 2022
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Prospecting Best Practices

September 19, 2022
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What’s a Telltale Trait of a Bad Marketer? Being Anti-social.

September 6, 2022
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Get Sh*t Done

August 30, 2022
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To Hashtag or Not To Hashtag

August 9, 2022
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Set Goals, Reap Benefits

July 26, 2022
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How Process Helps To Move Organizations Forward

July 18, 2022
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Let’s Get Into Instagram Reels!

July 11, 2022
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How To Use FB Job Postings To Grow Franchise Leads

June 27, 2022
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Is Your Website Responsive?

June 20, 2022
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Don’t Put a Pin On Pinterest 

June 13, 2022
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Diving into TikTok Ads and Growing Your Audience

June 1, 2022
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Being On-boarded with a Digital Marketing Firm

May 23, 2022
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Where Marketing and Sales Collide

May 9, 2022
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Taking the Road Less Traveled Might Be the Best Path You Ever Choose

April 27, 2022
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Spring Into The Perfect Marketing Mix

April 11, 2022
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Maximizing Your Web Page

March 30, 2022
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It’s Time to Feel Confident in Your Work

March 15, 2022
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5 Stars

March 8, 2022
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Don’t Let Email Open Rates Fool You

February 28, 2022
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To Post Or Not To Post, That Is The Question

February 21, 2022
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Getting The Most Out Of Your YouTube Content

February 15, 2022
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IOI Joins HubSpot Solutions Provider Program

February 7, 2022
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5 Steps to Creating A Successful Lead Management Campaign

January 31, 2022
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The Right Mixture To Your Marketing Success

January 24, 2022
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Facebook Business Manager Explained

January 17, 2022
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5 Tips To Ensure Your Website Is Your Best Marketing Tool

January 10, 2022
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Do This ONE Thing to Ensure Success in 2022

January 3, 2022
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Plan your social media months ahead… For FREE, with Later!

December 21, 2021
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How This Stay At Home Mom Found A New Career, In A New Industry, With A New Sense of Professional Purpose

December 13, 2021
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Is Your Webpage Digitally Datable?

December 6, 2021
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Gif or Jif. How you say it isn’t important. All that matters is you’re using them!

December 1, 2021
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This is the future of networking

November 22, 2021
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Video Content Will Outperform Photo 10/10 Times

November 16, 2021
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How to Drive Site Traffic from Social

November 12, 2021
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How We Turned A $3k Ad Spend Into a 1,333.33% ROI

November 5, 2021
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