IOI Ventures

IOI Ventures

Digital Marketing | Sales Optimization

About Integrity Over Income

About Integrity Over Income

IOI Ventures partners with small & medium-sized businesses that are looking to optimize their digital marketing efforts and scale their business. Our approach is unique. We connect the dots between marketing and sales with a focus on lead generation and revenue growth through digital marketing best practices.

Our marketing team analyzes your goals, audits your digital channels, and quickly activates to improve performance with our quick-win mentality.

  • We're a plug-and-play marketing arm for your business, filling in the holes on your team.
  • We offer ROI-driven marketing solutions powered by a team that has your best interest at heart.
  • Both strategic and tactical, we're rooted in sales and passionate about digital marketing.

P.S. We are anti-agency folks. You can't say the "A" word here.

Screen Shot 2022-08-06 at 6.10.05 PM

Into Year Three...

Hear how we got there from CEO & Founder, Jared Antista


If people do not care or give a *#$& then why be in business at all? Thankfully for 200x85, we have found that same person in Jared Antista who successfully differentiates himself from other marketing firms by caring!  Jared, like 200x85, is compulsive about detail and has an intuitive understanding that in order to hit higher goals, we need to hit those mundane, tedious little things that make up everyday business. Jared also has a genuine fascination and a never-ending inquiry into what makes a business tick. He is always asking the right questions, does what he says he will do, and, if he can't, learns how.

Kevin Mann - CEO at 200x85

Jared and his team are the cupids of youth sports. Between their above and beyond effort across marketing and sales for our company, creative ideas with follow through, focus on revenue, and relationships in the youth sports space - our business continues to scale. We could not have done it without them.

Dan Panaggio - CEO at DME Academy 

Industries We Serve

IOI Icons - Youth Sports
IOI Icons - Starts Ups
IOI Icons - Non Profit
IOI Icons - Hospitality
IOI Icons - E Commerce



The days of Marketing and Sales being separate business units within an organization needs to end. Our digital marketing solutions solve sales problems.


Web Development

IOI is a lead-gen obsessed marketing firm that focuses on your entire digital ecosystem, starting with your website as the hub.

Paid Ads

Paid Media

Paid media is an important part of the overall marketing mix and should return 3X of your money when done well. In our recent campaign, we generated 665 leads at 22 cents per lead.



SEO can generate strong long-term ROI by bringing organic traffic to your site on a consistent basis. Gain the visibility you need to succeed with SEO.


Content / Social

Providing value to your audience is key. We'll help you find that value, build trust, and connect with more customers through content marketing designed to convert.

4k video

Video Production Services

72% of customers would rather learn about a product or service by way of video. And, did you know that high-quality videos on your website actually help improve your SEO rankings?


SMS / Email Marketing

Have you thought about a Text Message marketing plan?

Did you know that 98% of text messages are opened, compared to a 20% industry standard for email marketing?

growth hacking

Sales Optimization

IOI gets past the ‘fluff’ of traditional agencies and delivers results. We will analyze your marketing and sales funnels, audit your current processes, in order to optimize every component.

Event Activation

Event Activation

We have experience at hundreds of youth sports events and trade shows. Whether it's photography, video production, social media teams, sourcing sponsorship opportunities and activation we've been there and done that.

HubSpot CRM Integration and Strategy Services


Already have a small in-house marketing team?

That's OK, they can join the IOI squad for shared learning, tactical improvements and gain access to our team for strategic advice! 

Cool, Let's Chat

Introducing our partner marketing program, perfect for small marketing teams that could benefit from inclusion on the IOI team. 

Meet The Crew

Jared Antista

Founder & CEO

Marisa Malts

Director of Account Services

Nicole Lane

Director of Digital Marketing

Erika Conklin

Chief Happiness Officer

Craig Peterson

Account Manager & Content Creator

Emily Rodriguez

Social Media & Marketing Specialist

Fernanda Angelicola

Account & Sales Manager

Jess Thomas

Account Manager

Kristina Brady

Account Manager

Natalie Barletta

Web Development Manager

Nolan Villeneuve

HubSpot (CRM) & Account Manager

Owen Richard

Jr. Account Manager

Peter Rossi

Digital Content Creator

Tony Golio

Digital Marketing Manager & Account Manager


Proving ROI, the IOI Way

November 30, 2022

If you remember a few months ago, we asked the question in one of our articles “What is the most difficult thing we face as marketers?” The answer, we found, was that even though we can run all of these extravagant marketing campaigns, it means nothing without the ability to prove Return on Investment (ROI). …

Read More

How to Sell High Ticket Items/Services

January 30, 2023
Read More

3 Reasons NOT To Ignore SEO

January 23, 2023
Read More

So You’ve Set Goals…Now What

January 17, 2023
Read More

Digital Marketing Trends in 2023

January 9, 2023
Read More

Top 5 Marketing Trends To Keep an Eye on for 2023

January 4, 2023
Read More

How to Get the Best Out of Your Writing

December 26, 2022
Read More

How a simple lead gen focused landing page improved our client’s ROI by 145%

December 20, 2022
Read More

Selling on Social: How retailers can leverage social media to capitalize this holiday season

December 12, 2022
Read More

How the World Cup Is Impacting Social Media and Why You Should Join the Hype

December 5, 2022
Read More

Proving ROI, the IOI Way

November 30, 2022
Read More

3 Digital Marketing Hacks I’m Thankful For

November 14, 2022
Read More

Why You Should Choose a HubSpot Partner For Onboarding and Implementation

November 8, 2022
Read More

Social Media Engagement, How To Get More Of It

October 31, 2022
Read More

Your Website sUX

October 24, 2022
Read More

5 Social Media Non-Negotiables

October 17, 2022
Read More

How To Measure The Success of A Campaign

October 10, 2022
Read More

Making Lasting Connections With Clients

October 3, 2022
Read More

3 Things Franchises Can Do to Maximize Their Marketing Efforts

September 26, 2022
Read More

Prospecting Best Practices

September 19, 2022
Read More

What’s a Telltale Trait of a Bad Marketer? Being Anti-social.

September 6, 2022
Read More

Get Sh*t Done

August 30, 2022
Read More

To Hashtag or Not To Hashtag

August 9, 2022
Read More

Set Goals, Reap Benefits

July 26, 2022
Read More

How Process Helps To Move Organizations Forward

July 18, 2022
Read More

Let’s Get Into Instagram Reels!

July 11, 2022
Read More

How To Use FB Job Postings To Grow Franchise Leads

June 27, 2022
Read More

Is Your Website Responsive?

June 20, 2022
Read More

Don’t Put a Pin On Pinterest 

June 13, 2022
Read More

Diving into TikTok Ads and Growing Your Audience

June 1, 2022
Read More

Being On-boarded with a Digital Marketing Firm

May 23, 2022
Read More

Where Marketing and Sales Collide

May 9, 2022
Read More

Taking the Road Less Traveled Might Be the Best Path You Ever Choose

April 27, 2022
Read More

Spring Into The Perfect Marketing Mix

April 11, 2022
Read More

Maximizing Your Web Page

March 30, 2022
Read More

It’s Time to Feel Confident in Your Work

March 15, 2022
Read More

5 Stars

March 8, 2022
Read More

Don’t Let Email Open Rates Fool You

February 28, 2022
Read More

To Post Or Not To Post, That Is The Question

February 21, 2022
Read More

Getting The Most Out Of Your YouTube Content

February 15, 2022
Read More

IOI Joins HubSpot Solutions Provider Program

February 7, 2022
Read More

5 Steps to Creating A Successful Lead Management Campaign

January 31, 2022
Read More

The Right Mixture To Your Marketing Success

January 24, 2022
Read More

Facebook Business Manager Explained

January 17, 2022
Read More

5 Tips To Ensure Your Website Is Your Best Marketing Tool

January 10, 2022
Read More

Do This ONE Thing to Ensure Success in 2022

January 3, 2022
Read More

Plan your social media months ahead… For FREE, with Later!

December 21, 2021
Read More

How This Stay At Home Mom Found A New Career, In A New Industry, With A New Sense of Professional Purpose

December 13, 2021
Read More

Is Your Webpage Digitally Datable?

December 6, 2021
Read More

Gif or Jif. How you say it isn’t important. All that matters is you’re using them!

December 1, 2021
Read More

This is the future of networking

November 22, 2021
Read More

Video Content Will Outperform Photo 10/10 Times

November 16, 2021
Read More

How to Drive Site Traffic from Social

November 12, 2021
Read More

How We Turned A $3k Ad Spend Into a 1,333.33% ROI

November 5, 2021
Read More