Client
Who?
St. John’s Northwestern Academies. A private boarding school in Delafield, Wisconsin of about 200 students. Founded 140 years ago as a military school, SJNA recently opened it’s doors to a prep school approach and moved to become a co-ed school
Campaign
Goal
Boost open house attendance numbers
No in-person open house attendance number set
Focus more time and effort on virtual event, aiming for 50 registrant sign-ups
Client
Who?
St. John’s Northwestern Academies. A private boarding school in Delafield, Wisconsin of about 200 students. Founded 140 years ago as a military school, SJNA recently opened it’s doors to a prep school approach and moved to become a co-ed school
Campaign
Goal
Boost open house attendance numbers
No in-person open house attendance number set
Focus more time and effort on virtual event, aiming for 50 registrant sign-ups
The
Situation
MORE LEADS
SJNA needed a way to get more potential leads interested enough to visit the campus
IMPROVED CAMPUS CONNECTION
SJNA needed a way to provide some of their potential families who lived too far away a chance to connect with the campus and faculty in a meaningful way rather than just looking at their website.
The
Situation
MORE LEADS
SJNA needed a way to get more potential leads interested enough to visit the campus
IMPROVED CAMPUS CONNECTION
SJNA needed a way to provide some of their potential families who lived too far away a chance to connect with the campus and faculty in a meaningful way rather than just looking at their website.
The
Strategy
Step 1
We attacked the open house situation on every channel. We ran targeted Meta and Google ads along with both paid and organic social media efforts. We ran email campaigns both cold and a more targeted approach to prospective parents who had already shown interest.
Step 2
We also created a landing page specifically dedicated to generate leads for these events. We directed every single email and campaign towards this page.
Step 3
We also converted on our already strong web traffic by installing a pop-up on our website which when clicked directed potential customers directly to the landing page.
Step 4
We posted 3-4 times per week on each social media channel.
Step 5
We ran 2-3 direct email campaigns to prospective customers.
Step 6
Sent weekly updates to current parents to leverage a grass roots type campaign to encourage them to invite others.
The
Strategy
Step 1
We attacked the open house situation on every channel. We ran targeted Meta and Google ads along with both paid and organic social media efforts. We ran email campaigns both cold and a more targeted approach to prospective parents who had already shown interest.
Step 2
We also created a landing page specifically dedicated to generate leads for these events. We directed every single email and campaign towards this page.
Step 3
We also converted on our already strong web traffic by installing a pop-up on our website which when clicked directed potential customers directly to the landing page.
Step 4
We posted 3-4 times per week on each social media channel.
Step 5
We ran 2-3 direct email campaigns to prospective customers.
Step 6
Sent weekly updates to current parents to leverage a grass roots type campaign to encourage them to invite others.