The

Pop-Up Form

OBJECTIVE:

A pop-up (or modal) is a small user interface component that presents in the foreground of a website, typically triggered as a prompt for the user to act on something.

Our

Statistics

Adding Images to Pop-ups can increase the click-through rate by over 25%
Adding opt-out buttons increase the click-through rate by 14.34%
Incentivized pop-ups increase conversion rate
value-first messaging in the pop-up is vital
Pop-ups with an easy mobile user experience increase CTR
Pop-ups with fewer input fields have a higher conversion rate than those with more input fields

Additional

Thoughts

  • Consider triggers & timing

  • Keep the user experience friendly

  • Make the exit process easy

  • Be extra cognizant of mobile UX