The
Pop-Up Form
OBJECTIVE:
A pop-up (or modal) is a small user interface component that presents in the foreground of a website, typically triggered as a prompt for the user to act on something.
![21](https://www.ioiventures.com/wp-content/uploads/2024/03/21.png)
![24](https://www.ioiventures.com/wp-content/uploads/2024/03/24.png)
![20](https://www.ioiventures.com/wp-content/uploads/2024/03/20.png)
![22](https://www.ioiventures.com/wp-content/uploads/2024/03/22.png)
![23](https://www.ioiventures.com/wp-content/uploads/2024/03/23.png)
Our
Statistics
Adding Images to Pop-ups can increase the click-through rate by over 25%
Adding opt-out buttons increase the click-through rate by 14.34%
Incentivized pop-ups increase conversion rate
value-first messaging in the pop-up is vital
Pop-ups with an easy mobile user experience increase CTR
Pop-ups with fewer input fields have a higher conversion rate than those with more input fields
Additional
Thoughts
Consider triggers & timing
Keep the user experience friendly
Make the exit process easy
Be extra cognizant of mobile UX