The

Unique Selling Propostions

OBJECTIVE:

A unique selling point (USP), also called a unique selling proposition, is what makes your product or service better than competitors. In digital marketing, communicating your USP clearly and efficiently is one of the pillars to allow potential customers to convert on your site.

Additional

Thoughts

  • Capture what they want to know in the first 10 seconds upon visit.

  • Make it Useful and Unique

  • Should Inspire

  • Must address the value offered and the problem solved.