PAID MEDIA

Lead Generation

Organic search or social media isn't enough. If you want to see results quickly, you need to spend money to make money. Check out our case studies below to see how we generated leads for our clients.

Low Cost Per Lead Strategy

Buying ads isn't just about setting your daily spend amount and asking for a miracle. There is a method and a strategy for landing a low cost per lead acquisition. We'll help build out the best strategy to achieve your goals.

Audience Segmentation

Do you fully understand the needs and desires of your customers?? We'll help you think deeper about the customer persona of your target demographic.

Related Work

Email Marketing Campaign Puts Up Hall of Fame Numbers

An open rate of 44.5% and a click rate of 5.7%…is that good? Uh yeah…it’s good. Industry standards for open rate hover around 24.57% on average, while click rates sit tight at 3.09%. And for reference, it’s almost as good as Connor McDavid’s career faceoff win percentage of 44.7%. So not only are these numbers…

Revolutionary AI Video Tech Comes to Life in New IOI Product Video

On average, 72% of customers would rather learn about a product or service by way of video. Another stat that we’ll toss your way is that 100% of clients will be stoked to see their product and company displayed in crystal clear 4K resolution. Video production is one of our favorite service offerings because it’s…

Success On TikTok Isn’t As Hard As They Make It Seem

Here’s 4 steps everyone should read before they dive into TikTok. TikTok is here to stay. Not using it? You better start… ‘TikTok’ has the tendency to intimidate people, especially play-it-safe marketers. It’s a word that gets lumped in with other digital age marketing buzzwords, like ‘viral’, ‘influencer’, ‘hype house’…whatever the hell that is. The…

IOI’s Newest Recruit Finds Her Calling in Digital Marketing

Behind the scenes of Sara’s first week with IOI Ventures As a recent college graduate I thought I had it all figured out, what I was doing and where I was going career wise…but now, I am officially here to say that I had it all wrong. I majored in psychology at Florida Gulf Coast…

Week 1 In The Books For IOI’s Newest Account Manager

As I reflect on my first week at IOI, I find myself replaying my internal mantra “you’ll never have this day again…so make it count”, and that’s been my intent. The majority of my time has been spent trying to absorb everything. To me, getting to know the company’s culture, the projects landing on my plate, and learning everyone’s communication styles means that I’ll be able to start the real work sooner.

Podcast Knowledge Featuring IOI’s Very Own, Jared Antista

IOI’s CEO, Jared Antista, was recently featured on Entrepreneurs United podcast to discuss converting marketing dollars into a measurable return on investment & results.

Burger King’s Retro-Mod Rebrand

Taking a step back in order to move forward Let’s just get it out there: I refuse to eat at Burger King and you’ll never see me with a Whopper in my hands, but I loved everything about this rebrand. It’s been nearly 20 years since Burger King gave their brand a facelift and I…

Subject Lines Are The Most Important Part Of Your Marketing Email.

Here’s 6 Simple Tips You Should Consider The Next Time You’re Writing One! In a world of cluttered inboxes, full of spam messages and tacky promotional emails, the subject line is your best chance to stand out against the noise. According to a study done by Chadwick Martin Bailey, 47% of email recipients open an…

A Deep Dive Into LinkedIn Sponsored InMail

Every business covets leads and customer acquisition. With that understanding – the major ad platforms out there continue to fight for ad dollars with advanced creative and targeting options. LinkedIn, long-known as the “networking site for professionals” continues to up it’s game in their offering. In this article we will discuss their Sponsored InMail option.…

A 14% Conversion Rate. How About Them Apples…

Tough times these days, eh? COVID-19 is changing the way our clients do things. Their willingness to pivot and take risks is refreshing and shines a positive light on the current situation. Maybe it’s because they have to, not all small businesses are going to survive. Our role as a marketing partner is to support…

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