250% Growth On YouTube In Just a Month!
February 27, 2023 | Craig Peterson
How we took one client from middling channel to thriving social platform in 30 days
A focus for one of our clients is to have a strong presence on social media. Their social media footprint is one of the most diverse in our IOI portfolio, and for any small business, for that matter. They have accounts on Facebook, Instagram, Twitter, YouTube, TikTok, and even Discord and Giphy. While it’s nice to have a presence on as many platforms as possible, you can sometimes spread yourself too thin with limited resources and content.
We’ve gotten ‘The Big 3’ – FB, IG and Twitter – to a good place for the client. So in 2023, the focus was to elevate some of the other channels, like YouTube, to make it a quartet of thriving social medias.
In just 30 days, we posted 31 Clips and Shorts that generated more than a half million views, and channel growth of 250 percent.
Consistency is key for YouTube growth
The biggest component in all of this is consistency. Post something.
The easiest solution to producing content was to repurpose what we were already posting on other platforms, like Reels on Instagram. Trending audio is an important component when sharing content via Reels and Shorts. However, it’s important to remember that the audio trending on YouTube isn’t always the audio trending on Instagram or TikTok. We had to repurpose our content to fit each platform accordingly.
In addition to repurposing our own content, we repurposed content from other accounts in the space as well. Competitors, media outlets, etc… any other source that shares content relevant to our audience, we posted and repurposed their videos to fit our channel and audience.
Then, after all of that “repurposing” of content, we were able to produce our own, original content. For instance, we posted three Shorts throughout the course of the week (Monday, Tuesday, and Wednesday) that were 10-15 seconds apiece and generated 8,000 views. After that (Friday), we packaged those Shorts together into a longform two-minute Clip and provided some commentary around the three Shorts. That generated another 5,000 views and an additional piece of content for our channel.
Reaching a new audience on YouTube
Shorts are blowing up right now on social media. In my mind, they’re no different than Reels on Instagram or videos on TikTok. However, we have to remember that our audiences can vary greatly from platform to platform. What someone follows on IG might not be the same on YouTube, and vice versa. So it’s important to share our content on as many outlets as possible.
We mentioned our audience growth on YouTube (+250%), and the importance of YouTube Shorts right now for this reason: Of the 975 new followers we acquired in the last month, 828 of them found us through Shorts. Of the 560,293 views our content generated, 520k came from Shorts.
In social media, it’s so important to strike while the iron is hot. What worked yesterday may not work today, and what works today might not work tomorrow. As good marketers, we have to adapt and be flexible. One thing we pride ourselves on at IOI is not just ‘checking the box’. Don’t cross tasks off your list because a Facebook presence is a must, or Instagram accounts are necessities. Both of those statements are true, but we also have to adapt and improve our content to make the biggest impact we can on our audience as it changes as well.
Find a social media strategy that works for you by contacting our team HERE!