The SEO Game Has Changed—fast! 

If your AI Overviews SEO strategy hasn’t been re-evaluated in the past 6 months, you’re likely falling behind. That’s because Google has introduced AI Overviews, short AI-generated answers that now sit above traditional search results.

In short: AI is answering the question before users ever get to your website.

What’s Actually Happening with AI + Search

Google’s AI Overviews (formerly SGE) are designed to provide instant, conversational answers. And while that’s great for users, it’s a curveball for marketers who rely on clicks and traffic.

Here’s what’s changing:

• Click-through rates are dropping for basic “how-to” and definition-based queries. 
• Generic content is getting filtered out—Google is rewarding originality, authority, and experience. 
• Search behavior is evolving—users are skipping traditional blog formats for AI-fed summaries. 

Why Most SEO Content Will Start to Fail

If your blog post sounds like it was written by ChatGPT or copied from your competitors’ websites, it’s toast. Google is actively penalizing:

• Thin, unoriginal content 
• Overuse of keywords with no added value 
• AI-generated content that lacks authority or human input 

What Still Works (and Works Better Than Ever)

This is where your brand can win—especially if you’re in an industry like sports, education, hospitality, or services.

Here’s what we’re recommending to clients right now:

1. Prioritize Original, Experience-Based Content

Google’s ranking system (and its AI models) want to see content that reflects real expertise. That means:

• Personal stories, insights, or interviews 
• Firsthand experience (reviews, behind-the-scenes posts, case studies) 
• Author bios and linked profiles that establish credibility 

2. Target Long-Tail, Niche-Specific Keywords

Move away from “Top 5 tips for X” and go deeper:

• “How post-grad basketball players get recruited through DME Academy” 
• “Behind the scenes of a Division 1 prep training program in Florida”
  
  These longer, more specific searches are less likely to be replaced by AI overviews—and more likely to convert. 

3. Use Mixed Media and Structured Content

Pages that include:

• Short-form videos 
• FAQs 
• Testimonials 
• Schema markup (for events, locations, products) 

…tend to outperform generic copy-heavy blogs.

Real Example: DME Academy

For our client DME Academy, a leading post-grad sports training school in Florida, we’ve shifted blog strategy from “training tips” to “real athlete outcomes.”

Instead of a blog titled “Why Post-Grad Basketball Programs Work,” we created content like:

• “How DME Helped Marcus Go from Underrated to D1 Offer in 6 Months” 
• “What Parents Need to Know About Boarding at a Sports Academy” 

These perform better because they offer unique value, human insight, and trust signals.

Final Takeaway

SEO isn’t dead. Lazy SEO is.

Google is getting smarter. AI is getting faster. And users are trusting content that feels personal, professional, and proven. If your brand wants to stay relevant, your content must evolve.

Need help future-proofing your content strategy?

We help clients build search visibility in a post-AI world. Fill out the form below—we’ll show you how to stay ahead of the algorithm and the competition.