IOI Insider
How IOI Helped the Junior Tour by Under Armour Expand Nationwide
At IOI, we don’t just run campaigns—we build momentum. When the Junior Tour by Under Armour came to us, they had a strong presence on the East Coast but were ready to go bigger. Much bigger. Their goal? Launch new youth golf leagues across the U.S., especially in regions where they had zero traction. The…
Read MoreHow AI Is Changing SEO—and What Your Business Needs to Do About It
The SEO Game Has Changed—fast! If your AI Overviews SEO strategy hasn’t been re-evaluated in the past 6 months, you’re likely falling behind. That’s because Google has introduced AI Overviews, short AI-generated answers that now sit above traditional search results. In short: AI is answering the question before users ever get to your website. What’s…
Read MoreWinning the ROI Game: K1 Sportswear’s 70% Drop in Google Ads Cost-Per-Lead
K1 Sportswear Slashes Google Ads Cost-Per-Lead by Over 70% Between July and November 2024, K1 Sportswear grappled with a major challenge in its digital advertising efforts: a soaring cost per lead (CPL) of $93.46. This unsustainable figure hindered their ability to scale campaigns, reach new customers, and drive meaningful ROI. To turn things around, the…
Read MoreUnleashing Creativity: IOI Ventures’ Top Canva Create 2025 Takeaways
At IOI Ventures, we’re always on the lookout for innovative tools that help us deliver incredible campaigns and drive exceptional ROI for our clients. That’s why we tuned in to Canva Create 2025—and we’re excited to share our biggest Canva Create 2025 takeaways for marketers and creative teams. From AI-powered enhancements to more streamlined collaboration…
Read MoreThe Power of Video Editing: Tools and Trends Shaping Content Creation
Why Video Matters More Than Ever Video content is dominating digital communication, with video streaming accounting for 74% of global internet traffic in 2024. From social media reels to professional marketing campaigns, the demand for engaging and high-quality video is at an all-time high. Marketers and content creators must leverage powerful video editing tools to…
Read MoreCase Study: Maximizing Sales Through Seasonal Paid Media Campaigns
Client Overview: Our client, an athletic apparel brand with collegiate licensing agreements, sought to boost sales during the 2024 Holiday season and capitalize on New Year’s resolutions and college football fandom in early 2025. Objective: The goal was to drive online sales through Meta Ads by strategically aligning messaging with seasonal consumer behavior. Phase 1:…
Read MoreSpeed Matters: Why Fast Email Responses Drive More Conversions
In the world of digital marketing and sales, timing isn’t just important—it’s everything. If email is part of your lead generation strategy, how quickly you respond to a prospect can make or break the deal. The 5-Minute Rule: Why Every Second Counts Research shows that responding to a prospect’s email within 5 minutes makes you…
Read MoreSoccer Marketing 101: Score Big on Social Media & Grow Your Club
Social media isn’t just an add-on for youth soccer clubs—it’s your most powerful play for growth. Whether you’re looking to recruit more players, secure sponsors, or strengthen your fan base, mastering social media can take your club to the next level Let’s break down the fundamentals of soccer marketing on social media and how your…
Read MoreThe Power of Influencers: Driving Sales During Amazon Prime Days and “Christmas in July”
In the world of retail, innovative sales events like Amazon Prime Days and “Christmas in July” exceptionally drive consumer engagement and boost sales. These mid-year events offer a strategic opportunity for retailers to clear inventory, attract new customers, and maintain sales momentum during typically slower periods. A significant factor contributing to the success of these…
Read MoreWhy Canva is one of the most important tools in our digital marketing toolbox
As a team of digital marketing professionals, we strategically choose tools that help us stay on task, allow for creativity, save time, and ultimately support our efforts to achieve our clients’ goals. Canva is among the tools most frequently used by our team, and we recently remotely attended the Canva Create webinar to learn about…
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