The Google Marketing Live summit this week brought a wealth of insights into the constantly evolving landscape of AI, search, and advertising. Here are the top three takeaways that every marketer and business owner should know: 1. AI-Driven Search Enhancements: Transforming User Experience Google is doubling down on artificial intelligence to revolutionize its search capabilities.…

At IOI Ventures we are committed to our clients’ success and helping small businesses win. We are goal driven, focused on details and always innovating new ways to work with our customers. We could go on and on, but we think it’s better if you hear from one of our current clients, St. John’s Northwestern…

What Does Success Look Like In the dynamic world of digital marketing, success is not a one-size-fits-all concept. At IOI Ventures, we understand that each client’s vision of success is unique, and our approach to achieving it is just as personalized. Our strategy, “What Does Success Look Like?”, is designed to align our marketing efforts…

In the world of social media, staying current and engaging with your audience means tapping into trending holiday topics. Whether it’s Halloween, Thanksgiving, or even National Donut Day, there’s always a holiday around the corner to provide fresh opportunities for content creation. Here are a handful of ways to make the most out of trending…

In today’s fast-paced digital world, email marketing remains a powerful tool for small business owners to engage with their audience, build relationships, and drive clicks. An effective email newsletter can help you connect with your customers, showcase your products or services, and ultimately boost your business. In this blog post, we will walk you through…

Life often takes unexpected turns, and in my case, the journey from being an athlete and coach to a Marketing Account Manager has been nothing short of transformative. While it might seem like sports and marketing are worlds apart, the skills and lessons I learned on the field have profoundly influenced my professional life. In…

It’s plain and simple: if your business isn’t using AI, you’re behind. Generative AI has caused a transformative shift for businesses everywhere, changing the way people work, shop, and buy. Before, the formula businesses used was “More Reps x More Tools x More Activities = More Sales”   AI is moving us away from that.…

We’ve emphasized the importance of SEO in the past, and today, we’re going to dive even deeper to demonstrate how AI can simplify your life.   SEO and blog entries stand out as two of the most important tools for boosting your online visibility. According to searchenginejournal.com, “70 million blog posts are published every month,…