Posts by jantista2019
How to Train ChatGPT to Match Your Brand Voice
Small business owners rely on consistency. Your brand shows up in every message you send out. Every headline. Every email. Every social post. When the voice feels steady, people understand who you are. They know what to expect. That sense of clarity makes it easier for them to trust you. Bringing ChatGPT into your process…
Read MoreBoosted Posts vs Meta Ads What Businesses Should Use and When
Business owners often hit the boost button, thinking they are running a real ad. It feels fast. It feels simple. But boosted posts and Meta ads are built for completely different outcomes. When you treat them the same, you end up spending money without a clear return. The goal of this guide is to explain…
Read MoreSEO vs AEO vs GEO: What Small Businesses Need to Know
Search has changed. People still use Google, but they are also asking questions through voice assistants, chatbots, and AI tools. Many of those answers appear instantly without a click. This means your content needs to be ready for more than just traditional search. To stay visible, it helps to understand three parts of modern search:…
Read MoreCase Study: Increasing Organic Growth and Event Bookings for Anna Maria Island Venues, a Premier Destination for Weddings and Corporate Events
Case Study: Increasing Organic Growth and Event Bookings for Anna Maria Island Venues, a Premier Destination for Weddings and Corporate Events Overview Anna Maria Island Venues, a part of the Chiles Group, is a renowned destination for weddings, corporate events, and memorable gatherings along Florida’s Gulf Coast. In 2020, we partnered with Anna Maria Island…
Read MoreExpanding Baxter Brewing’s Audience and Foot Traffic through Targeted Paid Media
Expanding Baxter Brewing’s Audience and Foot Traffic through Targeted Paid Media
Read MoreTwo Years Of Business!
See what IOI’s CEO has to say about hitting the mark on two years of business! https://youtu.be/Rl4lcEylTTw
Read MoreIOI Leads Successful Two-Minute Drill For Under Armour Flag Football
Hurry-up offense drives massive increase in leads for flag football giant This wasn’t a ‘Hail Mary’ or some unlikely 28-3 Super Bowl comeback. This was a calculated, hurry-up offense that we knew would drive our client downfield and get them into scoring position. In other words, a good old campaign sprint to make an immediate…
Read MoreSuccess On TikTok Isn’t As Hard As They Make It Seem
Here’s 4 steps everyone should read before they dive into TikTok. TikTok is here to stay. Not using it? You better start… ‘TikTok’ has the tendency to intimidate people, especially play-it-safe marketers. It’s a word that gets lumped in with other digital age marketing buzzwords, like ‘viral’, ‘influencer’, ‘hype house’…whatever the hell that is. The…
Read MoreWhat I Learned From My 10 Year Old…
Competitive sports are long gone for this old man. Even as I write this article, my head is killing me and my neck is sore. It’s only Monday. My wife loves to remind me that, “I’ve taken too many hits to the head.” Six concussions later I’m barely allowed to put cleats on these days.…
Read MoreIOI’s Newest Recruit Finds Her Calling in Digital Marketing
Behind the scenes of Sara’s first week with IOI Ventures As a recent college graduate I thought I had it all figured out, what I was doing and where I was going career wise…but now, I am officially here to say that I had it all wrong. I majored in psychology at Florida Gulf Coast…
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