Posts by jantista2019
Two Years Of Business!
See what IOI’s CEO has to say about hitting the mark on two years of business! https://youtu.be/Rl4lcEylTTw
Read MoreIOI Leads Successful Two-Minute Drill For Under Armour Flag Football
Hurry-up offense drives massive increase in leads for flag football giant This wasn’t a ‘Hail Mary’ or some unlikely 28-3 Super Bowl comeback. This was a calculated, hurry-up offense that we knew would drive our client downfield and get them into scoring position. In other words, a good old campaign sprint to make an immediate…
Read MoreSuccess On TikTok Isn’t As Hard As They Make It Seem
Here’s 4 steps everyone should read before they dive into TikTok. TikTok is here to stay. Not using it? You better start… ‘TikTok’ has the tendency to intimidate people, especially play-it-safe marketers. It’s a word that gets lumped in with other digital age marketing buzzwords, like ‘viral’, ‘influencer’, ‘hype house’…whatever the hell that is. The…
Read MoreWhat I Learned From My 10 Year Old…
Competitive sports are long gone for this old man. Even as I write this article, my head is killing me and my neck is sore. It’s only Monday. My wife loves to remind me that, “I’ve taken too many hits to the head.” Six concussions later I’m barely allowed to put cleats on these days.…
Read MoreIOI’s Newest Recruit Finds Her Calling in Digital Marketing
Behind the scenes of Sara’s first week with IOI Ventures As a recent college graduate I thought I had it all figured out, what I was doing and where I was going career wise…but now, I am officially here to say that I had it all wrong. I majored in psychology at Florida Gulf Coast…
Read MoreWeek 1 In The Books For IOI’s Newest Account Manager
As I reflect on my first week at IOI, I find myself replaying my internal mantra “you’ll never have this day again…so make it count”, and that’s been my intent. The majority of my time has been spent trying to absorb everything. To me, getting to know the company’s culture, the projects landing on my plate, and learning everyone’s communication styles means that I’ll be able to start the real work sooner.
Read MorePodcast Knowledge Featuring IOI’s Very Own, Jared Antista
IOI’s CEO, Jared Antista, was recently featured on Entrepreneurs United podcast to discuss converting marketing dollars into a measurable return on investment & results.
Read MoreBurger King’s Retro-Mod Rebrand
Taking a step back in order to move forward Let’s just get it out there: I refuse to eat at Burger King and you’ll never see me with a Whopper in my hands, but I loved everything about this rebrand. It’s been nearly 20 years since Burger King gave their brand a facelift and I…
Read MoreSubject Lines Are The Most Important Part Of Your Marketing Email.
Here’s 6 Simple Tips You Should Consider The Next Time You’re Writing One! In a world of cluttered inboxes, full of spam messages and tacky promotional emails, the subject line is your best chance to stand out against the noise. According to a study done by Chadwick Martin Bailey, 47% of email recipients open an…
Read MoreA Deep Dive Into LinkedIn Sponsored InMail
Every business covets leads and customer acquisition. With that understanding – the major ad platforms out there continue to fight for ad dollars with advanced creative and targeting options. LinkedIn, long-known as the “networking site for professionals” continues to up it’s game in their offering. In this article we will discuss their Sponsored InMail option.…
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