IOI Ventures partners with small & medium-sized businesses that are looking to optimize their digital marketing efforts and scale their business. Our approach is unique. We connect the dots between marketing and sales with a focus on lead generation and revenue growth through digital marketing best practices.
Our marketing team analyzes your goals, audits your digital channels, and quickly activates to improve performance with our quick-win mentality.
- We're a plug-and-play marketing arm for your business, filling in the holes on your team.
- We offer ROI-driven marketing solutions powered by a team that has your best interest at heart.
- Both strategic and tactical, we're rooted in sales and passionate about digital marketing.
P.S. We are anti-agency folks. You can't say the "A" word here.
We know you need more revenue and that you are short staffed when it comes to marketing support.
Here's How We Help Breweries Succeed
Struggling to stand out in a crowded market?
Digital Strategy & Analytics
Our data-driven strategies help your brewery differentiate and attract the right customers, ensuring measurable growth—all at a price that makes sense for your business.
EMAIL MARKETING SHOULD BE YOUR MOST VALUABLE ASSET
Email Marketing
Sending emails is one thing; turning them into real revenue is another. Without the right strategy, your emails may go unopened, and your promotions unnoticed—leaving revenue on the table.
Is your website missing out on new business?
Website Optimization
A great-looking website is essential, but if it’s not optimized for user experience, mobile devices, and search engines, you’re missing out on potential revenue.
Finding it hard to stay in touch with customers and manage repeat business?
CRM & Automation Tools
Our affordable CRM and automation tools streamline customer interactions and help you maintain strong relationships with your customers without a hefty price tag.
Struggling to turn social media engagement into real business growth
Social Media
Many breweries invest time in social media but don’t see how it directly drives revenue. The challenge is transforming followers and likes into paying customers who visit the brewery, buy your beer, and attend your events
WORRIED THAT PAID MEDIA ISN'T DRIVING NEW BUSINESS?
Paid Media
With our reasonably priced paid media campaigns, we ensure your ad budget works as hard as possible to bring new customers to your brewery.
IOI has been a game-changer!
Case Study: Increasing Organic Growth and Event Bookings
0%
In 2020, we saw 220 form submissions due to organic traffic vs 97 form submissions in 2019. Our increase in organic lead generation grew by more than 126%.
0%
2021 saw an increase of 82% in YOY traffic, however, organic traffic increased by more than 160% at the same time. We received 20,941 visits in 2021 vs 8,203 in 2020. Our SEO efforts are still paying off and continue to increase organic traffic.
Case Study: Expanding Audience & Foot Traffic through Paid Media.
Expanding Baxter Brewing’s Audience and Foot Traffic through Targeted Paid Media.
- Client: Baxter Brewing
- Objective: Increase email list and drive foot traffic to their on-site pub/restaurant
- Campaign Duration: 6 weeks per campaign iteration
- Budget: $500 per campaign
Here's How
You Can Work with Us
Digital Marketing Audit & Strategic Plan
Optimize your brewery’s digital presence with a comprehensive audit and strategic planning package, designed to maximize your online impact and streamline your marketing efforts.
- UI/UX review and recommendations for main pages
- Website metrics review and report provided on user experience metrics
- Website performance metrics e.g. load time/speed
- CTA strategy and recommendations
- Content holes and recommendations
- SEO efforts to date and improvements
- Google keywords considerations - what text to get into your site
- Social Media Evaluation
- Email Marketing/SMS performance
- Paid Media Evaluation
- Competitive analysis 2 (competitors)
The Sixer - Monthly Support
Perfect for breweries just starting to build their digital presence, The Sixer offers essential tools to boost engagement, increase visibility, and attract new customers without overwhelming your budget.
Includes:
- 20 hours of support
- Strategy development
- Analytics & reporting
- Social media management
- Email marketing
- Basic web development support
The Keg Stand- Monthly Support
Ready to go all-in? The Keg Stand package provides a robust, full-bodied digital strategy designed to supercharge your brewery’s growth, including paid media, content creation, and advanced CRM solutions for maximum ROI.
Includes everything in The Sixer, plus:
- 32 hours of support
- Paid media campaigns (minus ad spend)
- Content creation
- CRM/Tooling connectivity & automations