SEO Archives - IOI Ventures

Behind the scenes of Sara’s first week with IOI Ventures As a recent college graduate I thought I had it all figured out, what I was doing and where I was going career wise…but now, I am officially here to say that I had it all wrong. I majored in psychology at Florida Gulf Coast…

As I reflect on my first week at IOI, I find myself replaying my internal mantra “you’ll never have this day again…so make it count”, and that’s been my intent. The majority of my time has been spent trying to absorb everything. To me, getting to know the company’s culture, the projects landing on my plate, and learning everyone’s communication styles means that I’ll be able to start the real work sooner.

IOI’s CEO, Jared Antista, was recently featured on Entrepreneurs United podcast to discuss converting marketing dollars into a measurable return on investment & results.

SEO (Search Engine Optimization) is the component of marketing that scares business owners the most and often gets overlooked. Having spent more than 20 years working in this space, we’ve seen partners avoid it altogether and then overspend on paid to compensate for the lack of success in this area. This article should put your…