Here at IOI Ventures, we’re constantly looking to find and become experts in the latest and greatest marketing and sales tech. Whether it’s bundling up all your key marketing metrics into one view with DashThis, or sending 1-1 automated sales text messages through Sakari, there hasn’t been many stones we’ve left unturned. That being said, there is one software that has been evolving rapidly and constantly providing new tools for us to explore - HubSpot. For those of you who don’t know, HubSpot is a powerful all-in-one CRM that helps align marketing and sales teams and maximizes revenue by bringing the entire marketing and sales process under one roof. Each “hub” (as they call their different softwares) unlocks a new set of extremely powerful tools for businesses to master. Sometimes, these tools can be overwhelming at a first glance, but each tool comes with a vast amount of training and documentation to help guide you through any questions you may have.

Long story short - HubSpot is a powerful tool, and with the majority of IOI’s clients using HubSpot in some fashion, we felt the timing was right to start down the path of becoming a HubSpot Solutions Provider.

What does this mean for you, the client?

If you are a new client - Honestly, not much! We already ask our clients if they are interested in signing up for a HubSpot Portal when they are onboarding with us, so nothing will change there. We’ll never force you to sign up for a portal in our agreements, but the offer will always be on the table.

If you are an existing IOI client with HubSpot - We now have expert resources in-house that can help with anything from consultation to technical implementations aiming to maximize revenue and streamline your marketing and sales process. We’ll also have direct access to additional support streams to get you answers on questions you may have throughout our engagement. We’re not going to be shoving all that HubSpot has to offer in your face for our own benefit, but we’ll be on the lookout for areas where we think access to specific tools could really help you in the long run.

What does this mean for IOI?

We’re practicing what we’re preaching - we recently upgraded our own HubSpot portal to get access to many of the tools they offer, and we can honestly say that we are already thinking of upgrading again soon to unlock more features. We’ve been able to cleanly organize our current and prospective clients as well as improve our own marketing and sales process, and we can’t wait to help you do the same.