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Tapping into Trending Holiday Topics for Your Social Media Content

November 2, 2023 | Kristina Brady

In the world of social media, staying current and engaging with your audience means tapping into trending holiday topics. Whether it’s Halloween, Thanksgiving, or even National Donut Day, there’s always a holiday around the corner to provide fresh opportunities for content creation. Here are a handful of ways to make the most out of trending holiday topics to boost your social media presence: 


Early Bird Gets the Worm

The first rule of capitalizing on trending holiday topics is to start planning your content well in advance. Keep a well-organized content calendar that highlights upcoming holidays and events relevant to your audience. This ensures you have time to plan and create content well in advance. Early engagement can build anticipation and excitement among your followers.


Know Your Audience

Understanding your audience’s preferences and interests is paramount. Different holidays resonate differently with various demographics. Make sure you research what holidays matter most to your followers, be inclusive, and align your content accordingly. You don’t want to ruffle feathers or have your account suspended. 


Monitor Trends

Stay up-to-date with current trends and conversations surrounding the holiday. Follow relevant hashtags, join relevant social media groups, and pay attention to what influencers in your niche are doing. This will help you identify the trending topics, challenges, and conversations to engage with in your holiday-themed content.


Create Valuable and Relevant Content

Don’t just jump on the holiday bandwagon for the sake of it. Ensure your content provides value to your audience and is relevant to the holiday. If it’s Thanksgiving, offer cooking tips or share stories of gratitude. If it’s Halloween, create spooky DIY tutorials or share costume ideas. By providing valuable content, you’re more likely to engage and retain your audience.


Utilize User-Generated Content

Encourage your followers to contribute to your holiday content by sharing their experiences, stories, or creations related to the holiday. User-generated content not only boosts engagement but also creates a sense of community and trust around your brand. For example, you can run a Halloween-themed contest or challenge where your followers can submit their own spooky creations. Share and celebrate the best entries on your social media channels to build a sense of community.


Host Holiday-Themed Contests and Giveaways

Kickstart the holiday season with a jolt of excitement and festive engagement. Hosting contests or giveaways infused with holiday themes is a brilliant strategy to immerse your audience in the joyous spirit of the season! 


Encourage your followers to take part in fun challenges or friendly competitions, all while dangling tempting holiday-themed prizes as delightful incentives.  Whether it’s wickedly cool Halloween merchandise, generous discount codes, or the promise of exclusive content, these giveaways can work their magic and create buzz across your social media channels.


Be Visual and Creative

People are drawn to eye-catching visuals and creative content. Use high-quality images, videos, infographics, and other multimedia elements to make your holiday content stand out. Experiment with creative storytelling techniques and interactive content formats like polls, quizzes, and live streams to engage your audience.


Leverage Holiday Hashtags

Hashtags are your ticket to reaching a broader audience interested in the holiday. Research and use relevant holiday-themed hashtags in your posts to increase discoverability. Popular Halloween-related hashtags like #Halloween, #SpookySeason, or #TrickOrTreat can help expand your reach.


Stay Authentic

While it’s important to align your content with holiday themes, remember to stay true to your brand’s identity. Authenticity resonates with audiences. If your content feels forced or unrelated to your brand, it can turn off followers.


Tapping into trending holiday topics for your social media content is a dynamic and rewarding strategy. By planning ahead, understanding your audience, monitoring trends, creating valuable content, encouraging user-generated content, hosting contests, being creative, and using relevant hashtags, you can boost your engagement and keep your audience coming back for more. So, start planning your holiday-themed content and join the conversation on social media today! Not sure where to begin? Get in touch with our team here and we can help you out! 


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