How Bad UX is Hurting Your Business

The average American visits over 130 web pages in a day. This may feel like a large number, but there are approximately two billion websites on the internet.. Do you know what your customer thinks of your website? Focusing on a positive user experience (UX) is necessary. Below are four reasons bad UX is hurting your business.

Website Abandonment

When a visitor exits your site before completing the desired action, like completing a contact form, joining a newsletter, or making a purchase, this is considered website abandonment. Though several factors can contribute to web abandonment, proper UX can help limit the opportunity for abandonment. 

Remember UX is how your customer feels throughout their experience, and the need to provide them with relevant information is imperative. If your company sells a software product, but the website does not clearly state compatible devices or clearly defined product features, the customer may be missing relevant information in making a purchase.

Brand Perception

A website needs to reflect your brand. Providing your visitors with the experience and information they need to become loyal customers more often than not starts on your website. According to Virtual Window, 48 percent of people claim web design is the number one way they determine the credibility of a business. No one wants their business to look the same as the rest, but ensuring best practice standards when creating your website can provide a sense of trust.

Visitors need to understand what you provide and be able to see proof. According to Inc., 91 percent of people regularly or occasionally read online reviews, and 84 percent trust online reviews as much as a personal recommendation. Opinion science has proved that negative reviews are more likely to be shared than positive reviews. Therefore, displaying positive reviews on your site is key!

SEO

Several factors account for good UX. Relevant information, logical navigation, and quick load times are all examples. Load speeds will impact search engine optimization (SEO) and research has shown that roughly 40 percent of people will stop engaging with a website if it takes too long to load. Search engine algorithms account for user engagement to ensure they provide their users with the most relevant information and if your site is not delivering, you could fall out of favor with their algorithm.

Performance, accessibility, mobile friendliness, and page speed are all factors that impact your ranking for search engines. The need to accommodate your visitors affects the likelihood of future visitors beyond search rankings. Low-quality sites that score poorly according to SEO algorithms can also face an uphill battle with paid digital advertising. Cost per click ad prices can rise for lower performing sites, resulting in higher costs for getting potential customers to your site.

Competition

Consumers have more options than ever and will not hesitate to move on to your competitors if you give them a reason. Having the best product or service is no longer enough. Consumers expect to have a good experience when they spend time and money on your brand, your business must deliver on their expectations. Websites that are stale, provide limited information, and are difficult to navigate will send your users back to the search engine to seek out their other options. Today’s businesses need websites that exceed customer needs and make their journey through your sales funnel easy.

An outside perspective on your website’s UX is a great way to get feedback on your UX. We would be happy to assist you in maximizing your UX and if you are interested, please fill out the form below.