At IOI, we don’t just run campaigns—we build momentum. When the Junior Tour by Under Armour came to us, they had a strong presence on the East Coast but were ready to go bigger. Much bigger. Their goal? Launch new youth golf leagues across the U.S., especially in regions where they had zero traction.

The Challenge: Great Brand, No Growth System

With 55 active leagues mostly clustered east of the Mississippi, the Junior Tour had hit a wall. They had the vision, but lacked the infrastructure to support national growth. No lead tracking. No sales funnel. No digital marketing engine. And in markets like the Midwest and West Coast—critical areas for scale—they were virtually unknown.

Our Approach: Build Smart. Move Fast.

We came in with a clear-eyed strategy:

• Built a lead management system from the ground up—automated, trackable, and consistent.

• Created a high-converting landing page to support paid media and capture leads.

• Deployed targeted Meta and Google Search ads aimed at golf professionals and league organizers.

• Used automated workflows to qualify and follow up with prospects efficiently.

• Delivered sports-savvy creative and messaging that spoke directly to the youth golf community.

The Results: Real Growth, Coast to Coast

In just one campaign cycle, the Junior Tour launched 16 new leagues—a 29% increase. Leads rolled in at an average cost of $21.13, well below industry norms. And perhaps most importantly, the strongest results came from markets where the brand had zero prior presence.

What This Means

If you’re a youth sports brand looking to scale, the right system matters. Creative that “gets” your audience matters. And having a partner who understands how to connect those dots? That’s where IOI comes in.

Want to grow your program the smart way? Let’s talk–complete the form below.