Posts Tagged ‘Digital Marketing’
Email Marketing Campaign Puts Up Hall of Fame Numbers
An open rate of 44.5% and a click rate of 5.7%…is that good? Uh yeah…it’s good. Industry standards for open rate hover around 24.57% on average, while click rates sit tight at 3.09%. And for reference, it’s almost as good as Connor McDavid’s career faceoff win percentage of 44.7%. So not only are these numbers…
Read MoreRevolutionary AI Video Tech Comes to Life in New IOI Product Video
On average, 72% of customers would rather learn about a product or service by way of video. Another stat that we’ll toss your way is that 100% of clients will be stoked to see their product and company displayed in crystal clear 4K resolution. Video production is one of our favorite service offerings because it’s…
Read MoreSuccess On TikTok Isn’t As Hard As They Make It Seem
Here’s 4 steps everyone should read before they dive into TikTok. TikTok is here to stay. Not using it? You better start… ‘TikTok’ has the tendency to intimidate people, especially play-it-safe marketers. It’s a word that gets lumped in with other digital age marketing buzzwords, like ‘viral’, ‘influencer’, ‘hype house’…whatever the hell that is. The…
Read MoreIOI’s Newest Recruit Finds Her Calling in Digital Marketing
Behind the scenes of Sara’s first week with IOI Ventures As a recent college graduate I thought I had it all figured out, what I was doing and where I was going career wise…but now, I am officially here to say that I had it all wrong. I majored in psychology at Florida Gulf Coast…
Read MorePodcast Knowledge Featuring IOI’s Very Own, Jared Antista
IOI’s CEO, Jared Antista, was recently featured on Entrepreneurs United podcast to discuss converting marketing dollars into a measurable return on investment & results.
Read MoreBurger King’s Retro-Mod Rebrand
Taking a step back in order to move forward Let’s just get it out there: I refuse to eat at Burger King and you’ll never see me with a Whopper in my hands, but I loved everything about this rebrand. It’s been nearly 20 years since Burger King gave their brand a facelift and I…
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