An open rate of 44.5% and a click rate of 5.7%…is that good? Uh yeah…it’s good. Industry standards for open rate hover around 24.57% on average, while click rates sit tight at 3.09%. And for reference, it’s almost as good as Connor McDavid’s career faceoff win percentage of 44.7%. So not only are these numbers…

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Here’s 4 steps everyone should read before they dive into TikTok. TikTok is here to stay. Not using it? You better start… ‘TikTok’ has the tendency to intimidate people, especially play-it-safe marketers. It’s a word that gets lumped in with other digital age marketing buzzwords, like ‘viral’, ‘influencer’, ‘hype house’…whatever the hell that is. The…

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Taking a step back in order to move forward Let’s just get it out there: I refuse to eat at Burger King and you’ll never see me with a Whopper in my hands, but I loved everything about this rebrand. It’s been nearly 20 years since Burger King gave their brand a facelift and I…

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