Before we get into the nitty-gritty details, let’s talk about what hashtags are. Previously known as the pound sign (#), the hashtag is a great way to make your content discoverable. They initially gained traction and were widely used on Twitter, but now can be found on every social media platform.

A hashtag can be any keyword or phrase associated with your social media post that is searchable by those who are interested in a topic. It helps draw attention to your posts and encourages interaction.

Now that we’ve defined hashtags, you may wonder how to develop hashtags that will generate traffic to your content. Each platform has a limit to the number of hashtags you can include with your content, so make them count! Keep your hashtags short and memorable. You’ll also want to keep them specific and detailed without being too obscure. If no one is going to search using the hashtags you’ve chosen, no one will see your content! There are many tools you can use to find relevant hashtags related to your content. Some tools we’ve used include RiteTag and Hashtagify. Doing your research on new and trending hashtags is an important part of creating a hashtag strategy. 

So let’s cut to the chase - with the evolution of social media, are hashtags really necessary to the success of your content? If you use them correctly, hashtags connect like-minded people who are interested in what you have to say with your content who might otherwise not see it. Hashtags also have the power to raise awareness for a cause, contribute to a conversation, and keep up with trends and breaking news.

If you’re a new brand, hashtags are an especially important resource. Hashtags help create brand awareness and are an effective way to promote your business and drive conversation surrounding your brand. They are also a great way to help new users find their way to you. Tailoring your hashtags to specific words and phrases that represent your brand is a great way to drive new business and grow your brand.

There are no hard and fast rules for using hashtags with your content or how you should approach your strategy. A successful strategy comes with knowing your audience and familiarizing yourself with what works on each social platform. Take the time to understand who you want to target, analyze your results, and make changes as needed.

Even though hashtags hit the scene in 2007, they’re even more helpful today. With a well-designed hashtag strategy, you can effectively reach new users and grow your brand.

If you want to develop an effective hashtag strategy that provides value, builds trust, and connects you with more customers, we can help! Connect with our team and take your business to the next level!