Posts by Emily Rodriguez
Powering Up Your Performance: How We Used KPIs to Level up St. John’s Northwestern Academies’ Social Media
In the world of marketing, it’s no secret that there are a million acronyms that all seem equally important to remember. You’ve probably felt like you’re swimming in a hypothetical alphabet soup at times, but let us clear things up by telling you about one of the most important and influential acronyms and how IOI…
Read MoreThe IOI Team Takes on the Northeast
Sitting in a room alongside people who share a common vision and goal fuels the passion inside of you.
Read MoreSelling on Social: How retailers can leverage social media to capitalize this holiday season
How retailers can leverage social media to capitalize this holiday season Online retailers cashed in big during the 2021 holiday season. Adobe reported that ecommerce topped out at $204 billion (yep – billion with a ‘b’) during November and December alone. In 2022 however, that number is expected to drop by nearly 16% due to…
Read MoreHow the World Cup Is Impacting Social Media and Why You Should Join the Hype
The World Cup is one of the most-watched sporting events. More people tune in to see the matches than those who view the Olympics! To put it into perspective, it is estimated that over 19.977 million people, across three television platforms (FOX, Telemundo, and Peacock), tuned in to watch the USA vs. England group stage…
Read MoreWhat’s a Telltale Trait of a Bad Marketer? Being Anti-social.
What’s a Telltale Trait of a Bad Marketer? Being Anti-social. So your social media presence needs a revamp, but where do you start? It may seem like a daunting and tedious task to audit your social media accounts across each platform, but we promise your efforts will be rewarded! A social media audit is a…
Read MoreTo Hashtag or Not To Hashtag
To #Hashtag or Not to #Hashtag Before we get into the nitty-gritty details, let’s talk about what hashtags are. Previously known as the pound sign (#), the hashtag is a great way to make your content discoverable. They initially gained traction and were widely used on Twitter, but now can be found on every social…
Read MoreTaking the Road Less Traveled Might Be the Best Path You Ever Choose
Picture this, it’s May 2014 and I am preparing to walk across the stage at my college graduation. Primed and prepped to receive my hard-earned degree in Elementary Education. Fast forward 8 years and I’ve never set foot in an elementary classroom, let alone written a lesson plan. So what changed between then and now?…
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