Posts by Craig Peterson
Doubling A Client’s Instagram Followers
In 2020, we launched brand new social channels for one of our clients. After two years, the following on Instagram eclipsed the 10k mark.
Read More250% Growth On YouTube In Just a Month!
How we took one client from middling channel to thriving social platform in 30 days A focus for one of our clients is to have a strong presence on social media. Their social media footprint is one of the most diverse in our IOI portfolio, and for any small business, for that matter. They have…
Read MoreSocial Media Engagement, How To Get More Of It
One of our five non-negotiables for social media at IOI is ‘No comment or DM goes unresponded.’ As leaders in the social space, we’re constantly looking for ways to get our followers to engage with our content. So when they do, we have to re-engage with them. Small-business brands don’t have the luxury of an…
Read MoreDiving into TikTok Ads and Growing Your Audience
Social media has been tough sledding as of late. Engagement on “The Big Three” — Facebook, Instagram, Twitter — has come to a screeching halt while TikTok seems to be the one major driver of engagement among platforms. TikTok is still very much in the learning stages, though, and many of us are trial-and-erroring our…
Read MoreGetting The Most Out Of Your YouTube Content
Facebook? Check. Twitter? Yep. Instagram? Haven’t really posted in months but they’ve got one. Most partners we work with hit the check box on the “Big Three” social media platforms. FB, IG and Twitter have become a necessity for just about all small business or start-up companies in America. The most overlooked and undervalued platform…
Read MoreHow to Drive Site Traffic from Social
One of the biggest challenges in social is driving users from Instagram to your website in a fluid, effective way. We post a lot of blogs on our client’s websites, and we like to push these through their social channels. The three major ones we utilize are Instagram, Twitter, and Facebook. IG, however, presents challenges…
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