Posts by Craig Peterson
250% Growth On YouTube In Just a Month!
How we took one client from middling channel to thriving social platform in 30 days A focus for one of our clients is to have a strong presence on social media. Their social media footprint is one of the most diverse in our IOI portfolio, and for any small business, for that matter. They have…Read More
Social Media Engagement, How To Get More Of It
One of our five non-negotiables for social media at IOI is ‘No comment or DM goes unresponded.’ As leaders in the social space, we’re constantly looking for ways to get our followers to engage with our content. So when they do, we have to re-engage with them. Small-business brands don’t have the luxury of an…Read More
Diving into TikTok Ads and Growing Your Audience
Social media has been tough sledding as of late. Engagement on “The Big Three” — Facebook, Instagram, Twitter — has come to a screeching halt while TikTok seems to be the one major driver of engagement among platforms. TikTok is still very much in the learning stages, though, and many of us are trial-and-erroring our…Read More