Posts by Nicole Lane
Unleashing Creativity: IOI Ventures’ Top Canva Create 2025 Takeaways
At IOI Ventures, we’re always on the lookout for innovative tools that help us deliver incredible campaigns and drive exceptional ROI for our clients. That’s why we tuned in to Canva Create 2025—and we’re excited to share our biggest Canva Create 2025 takeaways for marketers and creative teams. From AI-powered enhancements to more streamlined collaboration…
Read MoreCase Study: Maximizing Sales Through Seasonal Paid Media Campaigns
Client Overview: Our client, an athletic apparel brand with collegiate licensing agreements, sought to boost sales during the 2024 Holiday season and capitalize on New Year’s resolutions and college football fandom in early 2025. Objective: The goal was to drive online sales through Meta Ads by strategically aligning messaging with seasonal consumer behavior. Phase 1:…
Read MoreThe Power of Influencers: Driving Sales During Amazon Prime Days and “Christmas in July”
In the world of retail, innovative sales events like Amazon Prime Days and “Christmas in July” exceptionally drive consumer engagement and boost sales. These mid-year events offer a strategic opportunity for retailers to clear inventory, attract new customers, and maintain sales momentum during typically slower periods. A significant factor contributing to the success of these…
Read MoreWhy Canva is one of the most important tools in our digital marketing toolbox
As a team of digital marketing professionals, we strategically choose tools that help us stay on task, allow for creativity, save time, and ultimately support our efforts to achieve our clients’ goals. Canva is among the tools most frequently used by our team, and we recently remotely attended the Canva Create webinar to learn about…
Read MoreThe Future of AI and Google Search & Ads: Key Takeaways from Google Marketing Live 2024
The Google Marketing Live summit this week brought a wealth of insights into the constantly evolving landscape of AI, search, and advertising. Here are the top three takeaways that every marketer and business owner should know: 1. AI-Driven Search Enhancements: Transforming User Experience Google is doubling down on artificial intelligence to revolutionize its search capabilities.…
Read MoreConstructing an Email Newsletter That Drives Clicks: A Small Business Owner’s Guide
In today’s fast-paced digital world, email marketing remains a powerful tool for small business owners to engage with their audience, build relationships, and drive clicks. An effective email newsletter can help you connect with your customers, showcase your products or services, and ultimately boost your business. In this blog post, we will walk you through…
Read MoreThe Impact of the FIFA Women’s World Cup on Internet Searches for Soccer in the United States
The FIFA Women’s World Cup has become an influential sporting event that goes beyond the boundaries of the soccer pitch. With its widespread popularity and exceptional talent on display, the tournament has left a lasting impact on the sport’s growth in the United States. Let’s look at how it has impacted internet searches. Surge in…
Read MoreThe Power of Meta’s Threads: A Game-Changer for Business Promotion
In the fast-paced world of social media, businesses are constantly seeking innovative ways to promote their products and services effectively. As digital platforms evolve, Meta (formerly Facebook) has introduced an exciting feature called Threads, which provides businesses with a powerful tool for self-promotion. Let’s compare Meta’s Threads with Twitter and explore how businesses can leverage…
Read MoreTop 5 Reasons To Go With A Pro To Build Out and Optimize Your Website
In today’s digital age, having a well-designed and functional website is crucial for any business or individual looking to establish a strong online presence. While there are various DIY website builders available, hiring a professional web developer or designer can make a world of difference. These are the top five reasons why you should consider hiring a professional (cough, cough, like IOI) to build your website.
Read MoreUnder Armour Flag Football Paid Media Campaign Hits Year-Long Target In One Month!
What do you get when you combine a passion for sports, an entrepreneurial spirit, and kids? Under Armour Flag Football Leagues. IOI Ventures has partnered with Under Armour’s Flag Football team to expand their footprint and grow the number of flag football leagues across the country. The partnership encourages families to sign their children up…
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