Posts by Nicole Lane
The Power of Influencers: Driving Sales During Amazon Prime Days and “Christmas in July”
In the world of retail, innovative sales events like Amazon Prime Days and “Christmas in July” exceptionally drive consumer engagement and boost sales. These mid-year events offer a strategic opportunity for retailers to clear inventory, attract new customers, and maintain sales momentum during typically slower periods. A significant factor contributing to the success of these…
Read MoreWhy Canva is one of the most important tools in our digital marketing toolbox
As a team of digital marketing professionals, we strategically choose tools that help us stay on task, allow for creativity, save time, and ultimately support our efforts to achieve our clients’ goals. Canva is among the tools most frequently used by our team, and we recently remotely attended the Canva Create webinar to learn about…
Read MoreThe Future of AI and Google Search & Ads: Key Takeaways from Google Marketing Live 2024
The Google Marketing Live summit this week brought a wealth of insights into the constantly evolving landscape of AI, search, and advertising. Here are the top three takeaways that every marketer and business owner should know: 1. AI-Driven Search Enhancements: Transforming User Experience Google is doubling down on artificial intelligence to revolutionize its search capabilities.…
Read MoreConstructing an Email Newsletter That Drives Clicks: A Small Business Owner’s Guide
In today’s fast-paced digital world, email marketing remains a powerful tool for small business owners to engage with their audience, build relationships, and drive clicks. An effective email newsletter can help you connect with your customers, showcase your products or services, and ultimately boost your business. In this blog post, we will walk you through…
Read MoreThe Impact of the FIFA Women’s World Cup on Internet Searches for Soccer in the United States
The FIFA Women’s World Cup has become an influential sporting event that goes beyond the boundaries of the soccer pitch. With its widespread popularity and exceptional talent on display, the tournament has left a lasting impact on the sport’s growth in the United States. Let’s look at how it has impacted internet searches. Surge in…
Read MoreThe Power of Meta’s Threads: A Game-Changer for Business Promotion
In the fast-paced world of social media, businesses are constantly seeking innovative ways to promote their products and services effectively. As digital platforms evolve, Meta (formerly Facebook) has introduced an exciting feature called Threads, which provides businesses with a powerful tool for self-promotion. Let’s compare Meta’s Threads with Twitter and explore how businesses can leverage…
Read MoreTop 5 Reasons To Go With A Pro To Build Out and Optimize Your Website
Under Armour Flag Football Paid Media Campaign Hits Year-Long Target In One Month!
What do you get when you combine a passion for sports, an entrepreneurial spirit, and kids? Under Armour Flag Football Leagues. IOI Ventures has partnered with Under Armour’s Flag Football team to expand their footprint and grow the number of flag football leagues across the country. The partnership encourages families to sign their children up…
Read MoreDigital Marketing Trends in 2023
As the new year begins, businesses are setting marketing resolutions to help them achieve their goals for the year ahead. Here are some common resolutions businesses may make and tips on how to achieve them. If you are looking to improve your brand, brush up on your writing skills, or create a style guide for…
Read More3 Digital Marketing Hacks I’m Thankful For
Tools that should be in every good digital marketer’s back pocket Digital marketing is a BIG industry and our team here at IOI Ventures specializes in quite a few areas, so it’s important that we work smarter, not harder. None of us can manufacture more hours in the day, so there are a few tools…
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