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Double-Digit Increase in User Engagement Following Site Redesign

May 8, 2023 | Anthony Golio

Mobile-Friendly Website Redesign Boosts User Experience and Increases Traffic for 200×85

200×85, a youth hockey organization, partnered with IOI Ventures to redesign their website in 2022. The objective was to create a new website that enhanced branding, drove leads and was mobile device responsive to provide a seamless user experience to users whether they were at home or at one of their events. In this case study, we will analyze the results of the website redesign project in terms of audience metrics and behavioral metrics.

Audience Metrics

The 200×85 audience was niche but has been growing over the years incrementally. Since the site redesign, the company has seen a 10.09% gain in users from Q1 2022 to Q1 2023. In addition to this pure volume gain, new users have grown 8.44% from Q1 2022 to Q1 2023, exemplifying that the website has been able to attract new visitors who were not previously aware of the company’s offerings.

Behavioral Metrics

The website redesign project has also positively impacted how users engage with the website. Visitors are exploring more pages and interacting with the content. Page views have increased by 12.33%, and the pages per session metric has increased by 12.25% from Q1 2022 to Q1 2023. These metrics show that the user experience seems to be improved, they’re finding the new site easy to navigate and the content more exciting.

Another important metric that reflects the success of the website redesign project is the increase in mobile users by 16.66%. This metric indicates that the new website is responsive and mobile-friendly, making it easier for the visitors to navigate through the website on their mobile devices. The increase in mobile users also shows that the website redesign project has been successful in providing a better user experience to the visitors.


The website redesign project has been a success for 200×85, and the key metrics analyzed in this case study prove that the site has increased the company’s online presence. The partnership between 200×85 and IOI Ventures has resulted in a website that is engaging, informative, and user-friendly.


Get in touch with our team to learn more about getting your website redesigned!

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