5 Key HubSpot Form Features You Aren’t Using

In today’s world, businesses don’t make it very far without some level of Customer Relationship Management software, or CRM as it’s commonly known. Typically, CRM’s come with a built-in form editor that allows you to create and implement custom forms into your website. This allows you a level of control in the questions you ask…

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Proving ROI, the IOI Way

If you remember a few months ago, we asked the question in one of our articles “What is the most difficult thing we face as marketers?” The answer, we found, was that even though we can run all of these extravagant marketing campaigns, it means nothing without the ability to prove Return on Investment (ROI). …

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3 Digital Marketing Hacks I’m Thankful For

Tools that should be in every good digital marketer’s back pocket Digital marketing is a BIG industry and our team here at IOI Ventures specializes in quite a few areas, so it’s important that we work smarter, not harder. None of us can manufacture more hours in the day, so there are a few tools…

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