Have you ever had consistent trouble sleeping as the sheer thought of your marketing efforts not being effective kept you up into the wee hours of the morning? This thought is troubling as the restlessness eats away at you because you are striving to find that one Unique Selling Proposition, USP, that makes you the…

Oftentimes when creating a page for a website, we have a lot of information we want to push out to a user, but someone may not know where to start. With summer coming up, a lot of companies are starting to push summer camps for kids! It’s important to organize a web page to get…

What does confidence mean to you? Confidence is one of the key psychological capabilities underpinning the development of excellence, especially in work. Getting into a new career can be nerve-racking, especially if you just do not know where to begin. As you are navigating through your career, make sure you are building confidence in your…

5 stars, it’s synonymous with quality and success. But what about the dreaded one star review? Recent statistics show that even one bad review can impact your business and as you can imagine, with each subsequent piece of negative feedback it will continue to snowball at an alarming rate! So what can you do in…

Communication has continually grown from the first email in 1971 to the present. Emails have evolved throughout the years, becoming a critical tool for many businesses to connect with their audience. The ability to collect data on the audiences’ interactions with the emails is one of the reasons email marketing has been valuable. It is…

Facebook? Check. Twitter? Yep. Instagram? Haven’t really posted in months but they’ve got one. Most partners we work with hit the check box on the “Big Three” social media platforms. FB, IG and Twitter have become a necessity for just about all small business or start-up companies in America. The most overlooked and undervalued platform…

Here at IOI Ventures, we’re constantly looking to find and become experts in the latest and greatest marketing and sales tech. Whether it’s bundling up all your key marketing metrics into one view with DashThis, or sending 1-1 automated sales text messages through Sakari, there hasn’t been many stones we’ve left unturned. That being said,…

So, here you are, you’ve invested quite a bit of money into creating leads.  Your website is optimized, social media and paid ads are working. Leads are coming in daily. You know you’ll get to the leads, eventually …  Trying to reach the important ones first and answer as many questions as you can. Some…

In most sports, there is a defense and an offense that you must master before you become a champion; the same holds true in marketing. An individual must utilize their left brain, the analytical ‘defense side’, and their right brain, the creative and snazzy ‘offense side’, to become elite and produce a final product that…

A step-by-step guide for any user who wishes to take their Facebook business to the next level. So you’ve created a Facebook Page, planning out your social media content, and you’re probably ready to start promoting your business and engaging with clients, right? Before you move forward, there is just one last essential key element…