
Kristina Brady
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IOI Insider
How to make your webinars more engaging and interactive
An engaging webinar not only increases participation among your audience but leads to a better outcome overall. To make your webinars more interactive and valuable for your audience, consider implementing the following strategies:
Set clear goals: Define the objectives of your webinar and clearly communicate them to your audience. This will help participants understand what to expect and stay engaged throughout the session.
Know your audience: Research and understand your target audience’s interests, needs, and preferences. Tailor your content and delivery to meet their expectations, addressing their pain points and providing practical solutions.
Interactive content: Incorporate interactive elements such as polls, surveys, quizzes, and Q&A sessions. Encourage participants to share their opinions, ask questions, and play an active part in the webinar. This involvement fosters engagement and creates a two-way conversation.
Visual aids and multimedia: Utilize visually appealing slides, images, videos, and graphs to enhance your content. Visual aids help reinforce key points, break up monotony, and make the webinar more visually stimulating.
Engage with storytelling: Incorporate storytelling techniques to make your content relatable and memorable. Narrate relevant anecdotes, real-life examples, or case studies that resonate with your audience. Stories evoke emotions, capture attention, and facilitate better retention of information.
Collaborative activities: Encourage group activities or breakout sessions where participants can collaborate and share ideas with each other. This fosters a sense of community and allows attendees to learn from their peers, enhancing the overall value of the webinar.
Use interactive tools: Leverage interactive tools such as whiteboards, annotation features, or live chat to promote engagement. These tools enable participants to actively participate, ask questions, and provide feedback in real-time.
Time management: Plan and manage your webinar’s timing effectively. Structure your content into digestible segments with breaks in between to prevent information overload. Respect participants’ time by starting and ending the webinar on time.
Follow-up and resources: Provide additional resources, handouts, or links to relevant materials after the webinar. Follow up with participants through email or social media, addressing any unanswered questions or concerns. This post-webinar engagement reinforces the value of the session and encourages future participation.
Remember to continuously seek feedback from your audience to improve the quality of your webinars. Analyze participation metrics, conduct surveys, and engage in post-webinar discussions to gather insights and refine your approach.
Implementing these strategies will not only keep your audience involved and engaged but will contribute to the overall success of your webinar. Eager to learn more, get in touch with our team here.
Case Study
Challenger Sports’ Redesigned Website Drives Record-Breaking Traffic, Registrations, and Revenue!
What is the first thing to make an impression on users when they visit a website? If you guessed the design, you would be right! Nearly 94% of first impressions are related to a website’s design and almost 48% of website visitors attribute website design to a business’s credibility.
Challenger Sports is an organization that is passionate about delivering high-quality soccer camps and learning experiences for youth soccer players and their families of all ages and ability levels. Although they had this vision for their business, their website was not designed in a way that made it easy for users to find and register for camps. They were experiencing an 80% drop in camp registrations due to poor user experience, inability to search and find a camp easily, and was not optimized for mobile devices.
Goals:
IOI worked closely with the Challenger Sports team to develop goals and a pathway to achieve them. Their first goal was to increase annual camp revenue to $7.9M with 45,000 registrants, which would be a 20% increase in growth year over year. They also wanted to reduce the high drop-off rate on the website.
Strategy:
To achieve these goals, we knew a new website and camp search experience would be crucial. IOI built a custom camp finder making it easier for users to search and register for upcoming camps. We also developed cohesive branding and messaging through the website as well as more calls to action that encourage users to contact Challenger Sports through the integration of HubSpot forms.
Aside from website updates, IOI developed a full marketing strategy with the goal of pushing soccer camp registrations. This included a $5,000 budget allocation to Google and Meta ads directing to the camp finder. This campaign also included four email blasts and four social media posts promoting the new website and camp finder, along with long-form content that lives on the site. We doubled down on all these efforts by adding a registration camp banner to all email blasts and Regional Director’s email signatures.
Results:
The Challenger Sports website and camp finder redesign launched at the end of January 2023 and recorded a 22% increase in camp registrations year-over-year in the first 45 days. It also created and collected 878 new contacts in HubSpot. From IOI’s marketing efforts alone, this strategy led to 1,258 camp registrations and $274,215 in revenue.
With the partnership between IOI Ventures and Challenger Sports, all initial goals for this campaign were met and exceeded. The updates to their website and camp finder pages have made the customer experience smoother and have led to more leads and registrations.
Are you looking to optimize your website and collect more leads? Get in touch with our IOI team now and take your website from good to GREAT!
Case Study
How a simple lead gen focused landing page improved our client’s ROI by 145%
As marketers, your website is the first thing we look at before we start any kind of marketing efforts. We dive into how it’s performing, how easy it is to navigate as a customer, and ultimately is it set up for success of the business. When we first started working with our client, Challenger Teamwear, about 4 months ago, we noticed right away we needed to create a landing page that not only was easier to navigate as a customer, but provided opportunities to contact them and capture the leads information. If not, any money or marketing efforts we push there would be money down the drain.
In an effort to show them how quickly and easily this can be done, we immediately went to work on building out a simple lead gen landing page focused on attracting and converting leads. Adding in multiple opportunities to contact and capture a lead’s information through Hubspot forms.
This is where the fun began. We started to show how effective a customer driven landing page, with Hubspot form integration and some key marketing pushes, helped increase $29,448.73 in sales over 4 months. In total, this added up to 145% ROI for our client.
The breakdown of what we did:
- Pushed $3k in paid dollars monthly to the new landing page
- Created and scheduled 4 email blasts monthly linking out to the landing page
- Created new social accounts (FB & IG), a content calendar each month, along with a linktree to link out to the new landing page
The end result after the first 4 months:
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- Total $12,000 in ad spend over 4 months
- 561 new leads
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- 33 new deals and 16 closed/won deals totaling in $29,448.73 worth of revenue
- Investment gain: $17,448.73
- Total of 145% ROI
The above ultimately catapulted them into building off what we started and increasing marketing efforts: More landing pages specific to each sport they offer, FULL Hubspot integration for marketing and sales as well as additional campaigns throughout holiday months to capitalize on sale opportunities.
Additional Campaign efforts included:
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- Year End Clearance Landing page with over 250 products from Under Armour & Adidas and a 2 email/social push over a one week period
- Over $2,900 in sales on the first day
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- Black Friday Spiritwear sale which included 2 emails/social to each Organization’s pages plus a digital flyer with QR code for the Organization to push out on their end. All over a one week period
- Over $2,000 in sales
And this is just the beginning! We are only 4 months into the relationship, and have no doubt that this will continue to improve and increase revenue for their company. Hello happy client!
If you are looking to improve your ROI, and don’t know where to start, we can help.