Challenger Sports’ Redesigned Website Drives Record-Breaking Traffic, Registrations, and Revenue!
What is the first thing to make an impression on users when they visit a website? If you guessed the design, you would be right! Nearly 94% of first impressions are related to a website’s design and almost 48% of website visitors attribute website design to a business’s credibility. Challenger Sports is an organization that…
Read More5 Steps To Migrate From Universal Analytics To The New GA4
Our team at IOI can definitely understand how overwhelming it is to hear that the Universal Analytics we have all grown to love is suddenly just leaving in 2023. Analytics, numbers – these tell the story behind sales and leads, so this information is absolutely crucial for you and your business to understand! Not to…
Read MoreA Modernized, Organized, & Optimized Website
The Case Study of 200×85’s New & Improved Website IOI was tasked with developing a new website for 200×85, a company entering its 20th year of providing five-star youth hockey experiences through tournaments, development programs, and European tours. The current site, just over five years old, needed a refresh and a more modern online presence.…
Read MoreYour Website sUX
How Bad UX is Hurting Your Business The average American visits over 130 web pages in a day. This may feel like a large number, but there are approximately two billion websites on the internet.. Do you know what your customer thinks of your website? Focusing on a positive user experience (UX) is necessary. Below…
Read MoreSet Goals, Reap Benefits
Why Goal Tracking is Necessary To Optimize Your Marketing Efforts Google Analytics can be a bit intimidating. But when it comes down to it, we need GA to track everything. Without these numbers GA gives us, we don’t really know how well a website or a paid ad is performing. There are so many layers…
Read MoreIs Your Website Responsive?
When it comes to building a website, WordPress is a standard that shows up on every “Top 10 Website Builder” list. Whether or not it is the top site builder, 43.2% of all websites on the internet are built on WordPress (W3Techs, 2022), including 36.28% of the top 1 million websites (BuiltWith, 2022). There are…
Read MoreMaximizing Your Web Page
Oftentimes when creating a page for a website, we have a lot of information we want to push out to a user, but someone may not know where to start. With summer coming up, a lot of companies are starting to push summer camps for kids! It’s important to organize a web page to get…
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