Our Blog

How to Sell High Ticket Items/Services

By jantista2019 | Jan 30, 2023 |

Are you struggling to sell high-ticket items or services? Are you unsure how to effectively market and pitch these products? If so, you’re not alone. In this post, we’ll discuss some key strategies and tips for selling high-ticket items and services, so you can start closing more deals and increasing your revenue. First, let’s define…

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3 Reasons NOT To Ignore SEO

By jantista2019 | Jan 23, 2023 |

We’ve all said it a million times over. Let me just google that.  In just a second’s time, you will have the answer to “where is the best pizza near me?”   When the name of a search engine becomes a verb, it’s pretty clear that it’s a big deal.  According to an article written by…

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So You’ve Set Goals…Now What

By jantista2019 | Jan 17, 2023 |

Achieving a business goal can be a challenging task, but it is essential for the growth and success of any organization. Here are some tips on how we at IOI set ourselves up for success and hold ourselves accountable. Define your goal clearly: The first step towards achieving a business goal is to have a…

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Digital Marketing Trends in 2023

By jantista2019 | Jan 9, 2023 |

Digital Marketing Trends in 2023   As the new year begins, businesses are setting marketing resolutions to help them achieve their goals for the year ahead. Here are some common resolutions businesses may make and tips on how to achieve them. Increase brand awareness: Many businesses want to increase their visibility and reach in the…

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Top 5 Marketing Trends To Keep an Eye on for 2023

By jantista2019 | Jan 4, 2023 |

As we move into 2023, it is imperative that we learn from a few key marketing trends from 2022. Here are the top five essential marketing trends to keep an eye on that will retain their value into the New Year: With the proliferation of data and the advancement of technology, personalization has become a…

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How to Get the Best Out of Your Writing

By jantista2019 | Dec 26, 2022 |

The signs of a good article are that it is engaging, informative and entertaining. So…you’ve been tasked with writing an article on a certain topic. Excitement to get things going is palpable. A variety of thoughts and ideas are swirling around your head and you are eager to put them onto the page.  The time…

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How a simple lead gen focused landing page improved our client’s ROI by 145%

By jantista2019 | Dec 20, 2022 |

As marketers, your website is the first thing we look at before we start any kind of marketing efforts. We dive into how it’s performing, how easy it is to navigate as a customer, and ultimately is it set up for success of the business. When we first started working with our client, Challenger Teamwear,…

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Selling on Social: How retailers can leverage social media to capitalize this holiday season

By jantista2019 | Dec 12, 2022 |

How retailers can leverage social media to capitalize this holiday season Selling on Social How retailers can leverage social media to capitalize this holiday season Selling on Social How retailers can leverage social media to capitalize this holiday season How retailers can leverage social media to capitalize this holiday season   Online retailers cashed in…

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How the World Cup Is Impacting Social Media and Why You Should Join the Hype

By jantista2019 | Dec 5, 2022 |

The World Cup is one of the most-watched sporting events. More people tune in to see the matches than those who view the Olympics! To put it into perspective, it is estimated that over 19.977 million people, across three television platforms (FOX, Telemundo, and Peacock), tuned in to watch the USA vs. England group stage…

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Proving ROI, the IOI Way

By jantista2019 | Nov 30, 2022 |

If you remember a few months ago, we asked the question in one of our articles “What is the most difficult thing we face as marketers?” The answer, we found, was that even though we can run all of these extravagant marketing campaigns, it means nothing without the ability to prove Return on Investment (ROI). …

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