Sometimes we impress ourselves.

Check out case studies of some of the work we have done to help our clients succeed as well as insider articles helping you know the latest trends in marketing.

Recent Case Studies

Case Study

Growing Your Social Media to Market Your Business: SJNA Traffic Increase

Are you questioning how social media can benefit your company? Many businesses feel that social media is the least important or effective of the marketing methods, therefore it is usually given the least amount of attention.

 

This lack of direction usually leads most social media accounts to flounder, but with the right love and affection (such as the kind your business would get from IOI), social media can be a powerful driver in recruiting new customers and keeping past and current customers engaged and active.

 

Recently, IOI Ventures took over social media control for our client, St. John’s Northwestern Academies, an independent, private college prep school in Wisconsin. SJNA had a strong base of past alumni and parents that they had already tapped into, but they were not making significant strides in using social media to actually benefit their business by attracting new users to their page.

 

The Plan:

At IOI, we came up with the plan to strengthen SJNA’s accounts by focusing more on the content and ideas that would drive new prospective families to the campus. We needed to focus on capturing new potential customers to help boost business while still keeping our current parents and students informed and up to date on campus life and student events.

 

Sending More Users to the SJNA site:

Our first step was to capitalize on our audience and push them to our sjnacademies.org home page. Since taking over the SJNA socials in April, their website conversions from social media are up over 500 percent with Instagram and LinkedIn contributing over 1,000 percent increases. We did this by implementing more directed CTA’s in our posts and creating a link tree for Instagram which helped propel that 1,000 percent increase. With these new and simple fixes in place, their accounts began to grow and become a far more useful tool in recruitment.

 

Generating a more influential online presence:

The next step we took on for SJNA was to reach a new set of eyes. We began growing their account by using more targeted fixed hashtags, creating collab posts with local brands, following and interacting with more accounts in our genre, and using more directed content and CTA’s. In the first five months, these changes garnered over a 300 percent increase in total reach across our entire social network. SJNA’s Instagram account has seen the largest jump with nearly a 50 percent increase in just six months of IOI oversight.

 

Armed with these tactics and tricks and a legitimate planned social media strategy, you can grow your businesses social

 

To learn more about how IOI Ventures can help you take your social media game to the next level, click here: https://www.ioiventures.com/

Case Study

How IOI’s Strategy Helped Produce a Slam Dunk for St. John’s Northwestern Academies At The 2023 NBA Draft

At the 2023 NBA Draft, IOI had a very special relationship with one of the newest members of the Golden State Warriors. Brandin Podziemski is a 2021 graduate of St. John’s Northwestern Academies, one of IOI’s newest clients. Brandin was selected as the overall 19th pick in the first round, and SJNA was not equipped to provide the level of coverage needed surrounding an event of this magnitude. 

Luckily, IOI already had a blueprint for success with SJNA thanks to our experience just a year prior at the 2022 NBA Draft when Keegan Murray, an alum of another IOI client DME Academy, got selected as the No. 4 overall pick.

 

Goals: 

St. John’s Northwestern wanted to increase brand awareness and drive media engagement all while bringing the attention and recognition a first round pick deserved. SJNA always wanted to reach the local community and national media by promoting the story through various news outlets. Finally, they wanted to leverage Brandin’s time at SJNA by building out long-form pieces that would drive traffic to their website and increase interest in the academies.

 

Strategy:

The draft was taking place June 22 and we knew we needed a strong clear strategy prior to June 1 in order to accomplish the goals set forth by SJNA.

Despite having been a recent graduate and successful alumnus, SJNA wasn’t connected with Brandin on social media. We began interacting with him and his NCAA program, Santa Clara University, to develop trust and foster the relationship.

We developed a social media content plan outlining the month of June leading up to the NBA Draft. We focused on highlighting Brandin’s impressive statistics, extensive awards, and all his recognitions by utilizing feed posts and stories to drive engagement through polls and open-ended questions.

In order to drive traffic to the SJNA website, we built out a landing page highlighting Brandin and his accomplishments. We also developed multiple long-form blog pieces, which we distributed to both national and local media outlets, in preparation for the draft 

Ahead of draft night, we organized local media and community members to attend a watch party hosted by SJNA. This provided a backdrop for quality coverage from local media and created excitement and buzz around the future of SJNA athletics.

As the draft began, we planned to provide live coverage through social media utilizing the countdown feature, polls, and open-ended questions. We also prepared to post a final long-form blog post added to the link to our social media posts, continuing to drive traffic to the SJNA website.

 

Outcome:

On draft night, we ramped up our social media with a series of posts and stories and also continued closely monitoring any related content. Once his name was called, we posted content congratulating Brandin and began interacting with his alma mater, Santa Clara University, Brandin himself, and the Golden State Warriors. 

Two local media television crews turned up to the NBA Draft watch party and shared footage of the night on their live broadcasts and social media accounts, which we reposted to the SJNA social media accounts. On the national level, Brandin gave us a boost when he  flashed the lining of his jacket to reveal a St. John’s Northwestern logo and commented on his appreciation of the school live on the ESPN broadcast.

Thanks to our newly developed social media relationship with Brandin, he is now following SJNA on social media and is liking, commenting, and sharing nearly all our posts to his page. With his now nearly 42k followers, this contributed to a huge boost in our numbers. 

In the month of June alone, we saw an increase of Facebook and Instagram reach at 256,432 (increase of 622% month-over-month) and 59,368 (increase of 566% MOM) accounts reached, respectively. We also gained 70 new Instagram followers and garnered 2,466 (increase of 36% MOM) profile visits with content about Brandin being 6 out of the 10 top performing posts for the month.

Overall, the 2023 NBA Draft was a success for not only Brandin and his family, but for St. John’s Northwestern Academies as well. We met and exceeded the goals we had set for the event and are confident we will continue to drive brand awareness, increase web traffic, and see a rise in social media engagement as Brandin undoubtedly shines for the Golden State Warriors. 

If you’re looking to elevate your business, let us help! Talk with our team today to get started!

Case Study

IOI Ventures Boosts Lead Generation for 3 Keys Brewery Through Facebook Campaign

This case study explores how IOI Ventures successfully executed a lead generation campaign on Facebook to generate more leads for 3 Keys Brewery’s email list. By leveraging the targeting capabilities and extensive user base of Facebook, IOI Ventures devised a strategic campaign that effectively reached and engaged the brewery’s target audience, resulting in a significant increase in qualified leads.

 

Objective:

The primary objective of the campaign was to expand 3 Keys Brewery’s email list and gather valuable leads for future marketing initiatives. We aimed to maximize the impact of Facebook’s vast user base and sophisticated ad targeting options to reach individuals who were likely to be interested in craft beer, good food, and a nice atmosphere, all at an affordable price.

 

Strategy and Execution:

Identifying the target audience: We collaborated closely with 3 Keys Brewing & Gastrobrew’s team to define its ideal customer persona. Tom and Gabe from 3 Keys identified key characteristics and demographics, such as age, location, interests, and engagement with similar brands.

Ad creative development: IOI Ventures crafted visually appealing and engaging ad creatives that showcased 3 Keys Brewery’s unique offerings, including high-quality images of their craft beers, brewery ambiance, and special events. The ads were designed to evoke curiosity and encourage users to take action by signing up for a chance to win a $100 gift card.

Precise targeting and ad distribution: Utilizing Facebook’s advanced targeting options, we narrowed down the target audience based on geographic location (Bradenton, Florida), age, interests, and behavior patterns related to craft beer and brewery visits. By ensuring precise targeting, the campaign could effectively reach individuals with a high likelihood of becoming valuable leads.

Ongoing monitoring and refinement: During the 30 days campaign duration, we closely monitored the performance. Tracking metrics such as click-through rates, conversion rates, and cost per lead. We continuously refined the campaign by adjusting targeting parameters to optimize results.

 

Results:

IOI Ventures’ Facebook lead generation campaign yielded exceptional results for 3 Keys Brewery:

Increased lead volume: The campaign generated a whopping 809 leads during the 30 days we were running the campaign. 

Higher lead quality: The leads acquired through the campaign are all leads within a 15 miles radius of 3 Keys Brewing and Gastrobrew. These new leads are much more likely to stop in now that they are more aware of the restaurant. 

Cost-effective results: The cost per lead was only $0.53, indicating efficient campaign management and optimization. Our total spend was $425.66 for a total of 809 leads.

Enhanced brand exposure: Our campaign’s reach and engagement resulted in a wider audience discovering 3 Keys Brewery and increased brand awareness within their target market of Bradenton, Florida.

 

Conclusion:

Through a strategic lead generation campaign on Facebook, IOI Ventures successfully assisted 3 Keys Brewery in expanding its email list and connecting with a broader audience of craft beer enthusiasts. By leveraging Facebook’s advanced targeting capabilities and continuously optimizing its campaign, we achieved significant improvements in lead volume, lead quality, and cost-effectiveness. This case study demonstrates the value of leveraging social media platforms for lead generation and highlights the importance of well-defined targeting, compelling ad creatives, and ongoing monitoring and optimization for campaign success.

 

Get in touch with our team to learn more about generating more leads for your business!

Case Study

The IOI Team Takes on the Northeast

Although the IOI team is small, we are very mighty. Our time in Philly and Atlantic City solidified that we are continuing to move in the right direction and that there are only more clients to partner with, more challenges we can overcome together, and more goals to crush. If there’s one thing IOI loves, it’s an excuse to get together and celebrate.

We kicked off the New Year in the best way we knew how – a team trip.

Are we surprised that the trip started out with an FAA system-wide outage, affecting every team member’s flight? While most were able to hop on a later flight, a handful of us hopped in the car and made the six-hour drive to Philadelphia. Talk about being committed to the cause!

Some hours and multiple Philly cheesesteaks later, the whole team was on the ground and ready to rock and roll. IOI kicked off the week at the U.S. Soccer Coaches Convention in Philadelphia where we partnered with our Norwegian client, Spond, and States Soccer to host a happy hour for coaches and potential partners. It was a great opportunity to meet current and prospective clients for IOI and a chance to mingle with other entrepreneurs who share similar visions. Not only did we leave with some great new connections, but we also created lasting memories with our team.

The night wasn’t over yet – in fact, it was just beginning! Next up, a bus ride to Atlantic City to join our fellow Rhombus Services businesses – Pellucid Travel, Financial Wing LLC, BrandPoint Services, and Entrepreneurs United. Not only was this a special opportunity to spend time with our sister companies, but we were also able to celebrate with BrandPoint as they achieved an incredible milestone of $100 million in revenue as well as 20 years in business!

Throughout the week, IOI sat in on many of BrandPoint’s sessions highlighting their work divisions, the talented employees that comprise each of them, and the goals their business has set as they enter a new year. They even hosted a gala that celebrated individuals who have truly made a difference in their organization throughout the year. The opportunity to join internal conversations as they prepare for the future and celebrate all that has been accomplished was not lost on IOI.

These conversations sparked a fire as we moved into our smaller breakout session with the IOI team where we focused on individual goal-setting, key initiatives, annual goals, and core values. We identified areas where we as a team can seize the opportunity to be better and truly give our best to our clients. We also spent a lot of the time laughing, which seems to be a common theme when we are all in the same room. 

Our time was bookended by guest speaker, Ted Ma. His words of wisdom focused on how to become the best version of yourself. He encouraged each of us to identify areas in our lives where we can step into our growth zones and welcome challenges that make us uncomfortable. Needless to say, we got a nice kick in the @ss.

If I had to sum up our time together I would say it was short but so sweet. If you were on the outside looking in, you would never know we are a completely remote team. Sitting in a room alongside people who share a common vision and goal fuels the passion inside of you.


Do you want to be part of the ride? Get in touch with our team and get ready to level up your business.

Case Study

Under Armour Flag Football Paid Media Campaign Hits Year-Long Target In One Month!

What do you get when you combine a passion for sports, an entrepreneurial spirit, and kids? Under Armour Flag Football Leagues. IOI Ventures has partnered with Under Armour’s Flag Football team to expand their footprint and grow the number of flag football leagues across the country.

The partnership encourages families to sign their children up to play, as well as generate leads for new league operators. Without league operators, Under Armour can not expand its program. Challenge accepted.

Goals:

IOI worked closely with the Under Armour Flag Football team to draw up a paid media campaign to drive leads for league operators. They expressed a goal to onboard 10 new league operators this year. With a rigorous vetting process and high turn-down rate, IOI was challenged with driving a significant number of qualified leads to try and yield just one league operator per month.

Strategy:

To achieve this goal, we knew that we needed to increase the volume and quality of the leads coming to their “Start A Flag Football League” landing page (a past IOI website project). 

IOI’s account management team worked with Under Armour to settle on a budget and regional targets for league operators. The IOI paid media team then worked with the Account Manager on a detailed paid media campaign brief outlining the goals of the client, their target audiences, geographics, keywords, custom URLs for tracking, headlines and descriptions for context in the ads. 

Additionally, IOI’s creative team worked with photo assets from the client to refresh the visual elements of the ads.

Results:

In just 31 days, IOI was able to generate 930 leads at a cost per lead of $7.04. Because of the close attention to detail around audience targeting and geo-fencing, the quality of the leads was confirmed when the client told us that they were onboarding 10 new league operators and had 5 more ready to onboard shortly thereafter. 

As a result, Under Armour Flag Football moved their proverbial goalposts back a bit. Their new goal for the year is now 30 league operators – and we are confident that we’ll get them there.

Need help generating leads or revenue with paid media? Get in touch with our IOI team now and level up your digital marketing.

Case Study

Challenger Sports’ Redesigned Website Drives Record-Breaking Traffic, Registrations, and Revenue!

What is the first thing to make an impression on users when they visit a website? If you guessed the design, you would be right! Nearly 94% of first impressions are related to a website’s design and almost 48% of website visitors attribute website design to a business’s credibility. 

Challenger Sports is an organization that is passionate about delivering high-quality soccer camps and learning experiences for youth soccer players and their families of all ages and ability levels. Although they had this vision for their business, their website was not designed in a way that made it easy for users to find and register for camps. They were experiencing an 80% drop in camp registrations due to poor user experience, inability to search and find a camp easily, and was not optimized for mobile devices.

Goals:

IOI worked closely with the Challenger Sports team to develop goals and a pathway to achieve them. Their first goal was to increase annual camp revenue to $7.9M with 45,000 registrants, which would be a 20% increase in growth year over year. They also wanted to reduce the high drop-off rate on the website.

Strategy:

To achieve these goals, we knew a new website and camp search experience would be crucial. IOI built a custom camp finder making it easier for users to search and register for upcoming camps. We also developed cohesive branding and messaging through the website as well as more calls to action that encourage users to contact Challenger Sports through the integration of HubSpot forms.

Aside from website updates, IOI developed a full marketing strategy with the goal of pushing soccer camp registrations. This included a $5,000 budget allocation to Google and Meta ads directing to the camp finder. This campaign also included four email blasts and four social media posts promoting the new website and camp finder, along with long-form content that lives on the site. We doubled down on all these efforts by adding a registration camp banner to all email blasts and Regional Director’s email signatures.

Results:

The Challenger Sports website and camp finder redesign launched at the end of January 2023 and recorded a 22% increase in camp registrations year-over-year in the first 45 days. It also created and collected 878 new contacts in HubSpot. From IOI’s marketing efforts alone, this strategy led to 1,258 camp registrations and $274,215 in revenue.

With the partnership between IOI Ventures and Challenger Sports, all initial goals for this campaign were met and exceeded. The updates to their website and camp finder pages have made the customer experience smoother and have led to more leads and registrations.

Are you looking to optimize your website and collect more leads? Get in touch with our IOI team now and take your website from good to GREAT!

 

Case Study

250% Growth On YouTube In Just a Month!

How we took one client from middling channel to thriving social platform in 30 days

A focus for one of our clients is to have a strong presence on social media. Their social media footprint is one of the most diverse in our IOI portfolio, and for any small business, for that matter. They have accounts on Facebook, Instagram, Twitter, YouTube, TikTok, and even Discord and Giphy. While it’s nice to have a presence on as many platforms as possible, you can sometimes spread yourself too thin with limited resources and content.

We’ve gotten ‘The Big 3’ – FB, IG and Twitter – to a good place for the client. So in 2023, the focus was to elevate some of the other channels, like YouTube, to make it a quartet of thriving social medias.

In just 30 days, we posted 31 Clips and Shorts that generated more than a half million views, and channel growth of 250 percent.

Consistency is key for YouTube growth

The biggest component in all of this is consistency. Post something

The easiest solution to producing content was to repurpose what we were already posting on other platforms, like Reels on Instagram. Trending audio is an important component when sharing content via Reels and Shorts. However, it’s important to remember that the audio trending on YouTube isn’t always the audio trending on Instagram or TikTok. We had to repurpose our content to fit each platform accordingly.

In addition to repurposing our own content, we repurposed content from other accounts in the space as well. Competitors, media outlets, etc… any other source that shares content relevant to our audience, we posted and repurposed their videos to fit our channel and audience.

Then, after all of that “repurposing” of content, we were able to produce our own, original content. For instance, we posted three Shorts throughout the course of the week (Monday, Tuesday, and Wednesday) that were 10-15 seconds apiece and generated 8,000 views. After that (Friday), we packaged those Shorts together into a longform two-minute Clip and provided some commentary around the three Shorts. That generated another 5,000 views and an additional piece of content for our channel.

Reaching a new audience on YouTube

Shorts are blowing up right now on social media. In my mind, they’re no different than Reels on Instagram or videos on TikTok. However, we have to remember that our audiences can vary greatly from platform to platform. What someone follows on IG might not be the same on YouTube, and vice versa. So it’s important to share our content on as many outlets as possible.

We mentioned our audience growth on YouTube (+250%), and the importance of YouTube Shorts right now for this reason: Of the 975 new followers we acquired in the last month, 828 of them found us through Shorts. Of the 560,293 views our content generated, 520k came from Shorts. 

In social media, it’s so important to strike while the iron is hot. What worked yesterday may not work today, and what works today might not work tomorrow. As good marketers, we have to adapt and be flexible. One thing we pride ourselves on at IOI is not just ‘checking the box’. Don’t cross tasks off your list because a Facebook presence is a must, or Instagram accounts are necessities. Both of those statements are true, but we also have to adapt and improve our content to make the biggest impact we can on our audience as it changes as well.

Find a social media strategy that works for you by contacting our team HERE!

Case Study

A Modernized, Organized, & Optimized Website

The Case Study of 200×85’s New & Improved Website 

IOI was tasked with developing a new website for 200×85, a company entering its 20th year of providing five-star youth hockey experiences through tournaments, development programs, and European tours. The current site, just over five years old, needed a refresh and a more modern online presence. The project focused on three key areas: navigational pathing, mobile optimization, and modernizing site aesthetic. This case study will examine the project impact and results on 200×85’s online presence.

Project Overview

The first step in the project was to evaluate the existing website and identify areas for improvement. From the utilization of hyperlinked text over buttons to the oversaturation of text, the website was guilty of several UX flaws. It was clear that the site was not optimized for mobile devices and the navigational pathing was confusing and difficult at times for users. The aesthetic of the site was also outdated and in need of a refresh.

IOI worked closely with the 200×85 team to understand their goals and objectives for the new site. With this information, a strategy was developed to create a user-centered website that would meet the needs of its target audience. One of the non-negotiables from the client was the inclusion of their hotel reservation process.

Starting the project, page mapping, and organizational hierarchy were at the forefront of the discussion. The 200×85 team was incredibly helpful in this process, through collaboration we were able to not only build a logical presentation of their programming but display these programs in more clarity to their customers.

One of the larger components of the website was dedicated to 200×25’s specific events. IOI’s team streamlined this page with a clean and consistent format, and unique elements built for each phase of their events. This made for a more intuitive experience and easier navigation for users.

Ensuring the site was responsive to mobile is not only the best practice but was one of the primary focal points for the client. One of the non-negotiables from the client was the inclusion of their hotel reservation process. The original hotel reservation process consisted of multiple embedded documents and forms that were difficult to read or required horizontal scrolling to view. To create a hotel reservation process optimized for mobile, a custom hotel post module was built to replace one embedded document, while the rest were standardized using conditional formatting tools.

Over recent years, 200×85 has faced a branding challenge. All of their events have the same title sponsor which over time has resulted in customer confusion on who is hosting their experience. 200×85’s brand color palette was predominately black, light blue, and white, however, their event logos utilized the title sponsor’s colors. IOI revamped the look and feel of its website while staying true to its brand palette, traditional dark backgrounds, and overall minimalist design We solved 200×85’s identity crisis – with an added glow-up!

Results

The new website was launched in mid-November and the results were immediately positive. We looked at a two-month sample (December 1, 2022 – January 31, 2023) and compared it to the same window of time a year earlier. The results speak for themselves. The new website saw a 19.07% increase in users, a 7.82% increase in sessions, a 7.80% increase in pages per session, and a 16.21% increase in page views.

Conclusion

The website project for 200×85 was a success, delivering on all three key areas of focus: navigational pathing, mobile optimization, and a modernized site aesthetic. The results speak for themselves, with an increase in users, sessions, pages per session, and page views.

IOI’s expertise and attention to detail were critical in delivering a website that met the needs of 200×85’s target audience. The new site has helped maintain 200×85’s position as the leader in their industry and as a trusted and professional brand, and has contributed to its continued growth and success.

Recent Articles

IOI Insider

Client QA Session | St. John’s Northwestern Academies

At IOI Ventures we are committed to our clients’ success and helping small businesses win. We are goal driven, focused on details and always innovating new ways to work with our customers.

We could go on and on, but we think it’s better if you hear from one of our current clients, St. John’s Northwestern Academies, a boarding school in Wisconsin that has seen a 40 percent increase in enrollments and a 400 percent increase in social media reach since our partnership.

With that, we welcome Eric Sanchez, Director of Advancement at SJNA, one of the key decision makers and close partners in the success of the IOI and SJNA relationship.

Q: What challenges were SJNA facing that they needed to address with IOI’s help?

A: SJNA internal changes in recent years have led to the need to improve digital strategies. The vital partnership with IOI has immediately impacted multiple areas. By leveraging digital channels, like social media, HubSpot, and search engines, IOI has optimized the way our target audience can reach us and engage SJNA. They have also assisted in creating engaging content, optimizing the website, and using email campaigns to help us bridge our message with current and new audiences.

Q: What factors influenced your decision to side with IOI rather than a larger agency?

A: I have worked with a lot of large firms in the past. The relationship loses its personal touch, and you become just a number. Working with IOI and their team is the complete opposite. Personal attention and dedication are where they shine. We have formed a partnership, and Adam and Marisa have worked exceptionally with us.

Q: What immediate impacts did you notice from partnering with IOI?

A: IOI has made a strong impact with quick wins, and a strategic mindset that will lead towards SJNA’s long term success. For example, IOI and their team have immediately right sized/improved our digital and social media strategies, modernized our website, connected our core community of constituents, and introduced new users to our website and school. 

Q: How satisfied were you with choosing IOI compared to previous agencies you may have worked with?

A: There is no comparison. IOI is a true partnership with an exceptional team of professionals. I could not be more enthused about working with them.

Q: What would you tell or recommend to a prospective business about your experience with IOI?

A: I highly recommend IOI for its outstanding customer service, knowledgeable team, and vision of partnership and success.

To learn more about how IOI Ventures can help you take your business to the next level, click here:

IOI Insider

What Does Success Look Like

What Does Success Look Like

In the dynamic world of digital marketing, success is not a one-size-fits-all concept. At IOI Ventures, we understand that each client’s vision of success is unique, and our approach to achieving it is just as personalized. Our strategy, “What Does Success Look Like?”, is designed to align our marketing efforts with your specific business goals and objectives.

Understanding Client Goals:

Effective digital marketing starts with a clear understanding of our clients’ aspirations. Through in-depth discussions, we delve into what each business aims to achieve, allowing us to craft strategies that are not only cutting-edge but also perfectly aligned with individual visions.

Analyzing and Reporting on Analytics:

At the core of our strategy is a strong emphasis on data. Regular analysis and detailed reports keep us and our clients informed on the progress, facilitating adjustments to strategies as necessary. This approach ensures that every campaign is underpinned by robust data, optimizing outcomes.

Establishing Marketing KPIs:

Key Performance Indicators (KPIs) serve as our navigational tools. Setting specific, measurable KPIs provides a framework for accountability and growth. From enhancing website traffic to boosting conversion rates and customer engagement, these KPIs keep our strategies focused and results-driven.

Additional Metrics for Gauging Progress:

Customer Engagement and Feedback:

  • Understanding audience reactions and interactions offers valuable insights. We monitor social media activity, comments, shares, and direct feedback to better comprehend customer preferences and behaviors.

ROI Analysis:

  • Evaluating the return on investment is pivotal. We assess the financial efficiency of our campaigns against the revenue they generate, ensuring our clients receive optimal value from their marketing investments.

Brand Awareness and Reach:

  • Expanding brand visibility is a key metric. We track search engine rankings, brand mentions, and social media followers to measure the impact of our branding efforts.

Conversion Rates:

  • A vital aspect of our strategy is turning visitors into customers. Focusing on conversion rates helps us refine our tactics for driving sales or specific actions.

Long-Term Client Relationships:

  • At IOI Ventures, enduring client partnerships is a hallmark of our approach. Sustained collaborations are a sign of trust and satisfaction with our services, indicating mutual growth and achievement.

Conclusion:

IOI Ventures is more than a digital marketing agency; we are a strategic partner committed to realizing your business goals. Our approach goes beyond mere metrics, focusing on creating strategies that resonate with unique client objectives and leveraging informed decisions for continued growth and strong, lasting relationships.

What to learn more about how IOI Ventures can help your business grow? Connect with us here

 

IOI Insider

Tapping into Trending Holiday Topics for Your Social Media Content

In the world of social media, staying current and engaging with your audience means tapping into trending holiday topics. Whether it’s Halloween, Thanksgiving, or even National Donut Day, there’s always a holiday around the corner to provide fresh opportunities for content creation. Here are a handful of ways to make the most out of trending holiday topics to boost your social media presence: 

 

Early Bird Gets the Worm

The first rule of capitalizing on trending holiday topics is to start planning your content well in advance. Keep a well-organized content calendar that highlights upcoming holidays and events relevant to your audience. This ensures you have time to plan and create content well in advance. Early engagement can build anticipation and excitement among your followers.

 

Know Your Audience

Understanding your audience’s preferences and interests is paramount. Different holidays resonate differently with various demographics. Make sure you research what holidays matter most to your followers, be inclusive, and align your content accordingly. You don’t want to ruffle feathers or have your account suspended. 

 

Monitor Trends

Stay up-to-date with current trends and conversations surrounding the holiday. Follow relevant hashtags, join relevant social media groups, and pay attention to what influencers in your niche are doing. This will help you identify the trending topics, challenges, and conversations to engage with in your holiday-themed content.

 

Create Valuable and Relevant Content

Don’t just jump on the holiday bandwagon for the sake of it. Ensure your content provides value to your audience and is relevant to the holiday. If it’s Thanksgiving, offer cooking tips or share stories of gratitude. If it’s Halloween, create spooky DIY tutorials or share costume ideas. By providing valuable content, you’re more likely to engage and retain your audience.

 

Utilize User-Generated Content

Encourage your followers to contribute to your holiday content by sharing their experiences, stories, or creations related to the holiday. User-generated content not only boosts engagement but also creates a sense of community and trust around your brand. For example, you can run a Halloween-themed contest or challenge where your followers can submit their own spooky creations. Share and celebrate the best entries on your social media channels to build a sense of community.

 

Host Holiday-Themed Contests and Giveaways

Kickstart the holiday season with a jolt of excitement and festive engagement. Hosting contests or giveaways infused with holiday themes is a brilliant strategy to immerse your audience in the joyous spirit of the season! 

 

Encourage your followers to take part in fun challenges or friendly competitions, all while dangling tempting holiday-themed prizes as delightful incentives.  Whether it’s wickedly cool Halloween merchandise, generous discount codes, or the promise of exclusive content, these giveaways can work their magic and create buzz across your social media channels.

 

Be Visual and Creative

People are drawn to eye-catching visuals and creative content. Use high-quality images, videos, infographics, and other multimedia elements to make your holiday content stand out. Experiment with creative storytelling techniques and interactive content formats like polls, quizzes, and live streams to engage your audience.

 

Leverage Holiday Hashtags

Hashtags are your ticket to reaching a broader audience interested in the holiday. Research and use relevant holiday-themed hashtags in your posts to increase discoverability. Popular Halloween-related hashtags like #Halloween, #SpookySeason, or #TrickOrTreat can help expand your reach.

 

Stay Authentic

While it’s important to align your content with holiday themes, remember to stay true to your brand’s identity. Authenticity resonates with audiences. If your content feels forced or unrelated to your brand, it can turn off followers.

 

Tapping into trending holiday topics for your social media content is a dynamic and rewarding strategy. By planning ahead, understanding your audience, monitoring trends, creating valuable content, encouraging user-generated content, hosting contests, being creative, and using relevant hashtags, you can boost your engagement and keep your audience coming back for more. So, start planning your holiday-themed content and join the conversation on social media today! Not sure where to begin? Get in touch with our team here and we can help you out! 

 

IOI Insider

Constructing an Email Newsletter That Drives Clicks: A Small Business Owner’s Guide

In today’s fast-paced digital world, email marketing remains a powerful tool for small business owners to engage with their audience, build relationships, and drive clicks. An effective email newsletter can help you connect with your customers, showcase your products or services, and ultimately boost your business. In this blog post, we will walk you through the essential steps for constructing an email newsletter that drives clicks, specifically tailored for small business owners.

 

Know Your Audience

Before you start crafting your email newsletter, it’s crucial to understand your audience. Who are your subscribers, and what are their interests, preferences, and pain points? Knowing your audience allows you to create content that resonates with them, increasing the chances of getting clicks.

 

Craft a Captivating Subject Line

Your subject line is the first thing your subscribers see, and it can make or break your email’s success. It should be engaging, concise, and give readers a reason to open the email. Consider using personalization and creating a sense of urgency or curiosity to entice your readers.

 

Create Valuable and Relevant Content

Your email newsletter’s content is the heart of your email marketing strategy. Ensure that the content is valuable, relevant, and informative. It should offer solutions to your audience’s problems or provide them with something they find interesting. You can include articles, videos, infographics, or product highlights.

 

Visual Appeal Matters

A visually appealing email newsletter is more likely to capture your readers’ attention. Use eye-catching images, a clean layout, and mobile-responsive design to ensure that your newsletter looks great on all devices. Consistency in branding and color schemes can help reinforce your business’s identity.

 

Use Call to Actions (CTAs)

The ultimate goal of your email newsletter is to drive clicks. To achieve this, strategically place call-to-action buttons within your content. These CTAs should be clear, action-oriented, and directly related to the content you’re offering. Whether it’s “Shop Now,” “Learn More,” or “Get Started,” make sure they stand out.

 

Personalize Your Messages

Personalization can significantly boost your click-through rates. Address your subscribers by their first name, segment your email list based on their behavior and preferences, and tailor your content to their specific needs. The more personalized your emails are, the more engaged your audience will be.

 

Test and Optimize

Email marketing is not a one-size-fits-all endeavor. Regularly test different elements of your email newsletter, such as subject lines, content types, sending times, and CTAs. A/B testing allows you to identify what works best for your audience and make data-driven improvements.

 

Monitor and Analyze

To construct an email newsletter that drives clicks, you need to track its performance. Pay attention to key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. Analyze this data to identify trends and make informed decisions about your email marketing strategy.

 

Keep Your Subscribers Engaged

Don’t just focus on acquiring new subscribers; make an effort to keep your existing ones engaged. Send relevant and valuable content consistently, and consider setting up automated email series to nurture relationships over time.

 

Comply with Regulations

Finally, it’s essential to follow email marketing regulations, such as the CAN-SPAM Act and GDPR. Ensure that your subscribers have opted in to receive your emails and provide an easy way for them to unsubscribe.

 

Creating an email newsletter that drives clicks is an invaluable asset for small business owners. It’s a cost-effective way to reach your target audience, build relationships, and promote your products or services. By understanding your audience, crafting engaging content, and using best practices, you can construct an email newsletter that not only drives clicks but also contributes to the growth and success of your small business.

 

IOI Insider

From Athlete to Coach: How Sports Shaped My Career as a Marketing Account Manager

Life often takes unexpected turns, and in my case, the journey from being an athlete and coach to a Marketing Account Manager has been nothing short of transformative. While it might seem like sports and marketing are worlds apart, the skills and lessons I learned on the field have profoundly influenced my professional life. In my short five months on the job, I’ve already seen so many instances where my experiences as an athlete and coach have helped me excel in my role as a Marketing Account Manager.

 

Goal-Oriented Mindset

In the world of sports, setting and achieving goals is fundamental. Whether it’s running a faster mile, hitting a certain number of home runs, or improving your shot, athletes constantly strive for improvement. This goal-oriented mindset directly translates to the world of marketing, where setting and achieving objectives is equally essential. As an account manager, I’ve learned to set clear, measurable goals for my team and clients, just as I did as an athlete. This mindset has not only helped me stay focused but also ensured that my marketing campaigns have a clear direction and purpose.

 

Teamwork and Collaboration

Team sports teach invaluable lessons about teamwork and collaboration. As a former athlete, I understand the significance of working together to achieve a common goal. This experience has been particularly beneficial in my role as an account manager, where cross-functional collaboration is often key to success. Whether it’s coordinating with graphic designers, content creators, or data analysts, my background in sports has taught me how to communicate effectively and leverage the strengths of each team member to achieve optimal results.

 

Resilience and Adaptability

Sports can be physically and mentally demanding, requiring athletes to bounce back from setbacks and adapt to changing circumstances. This resilience and adaptability are valuable traits in the fast-paced world of marketing. In my career, I’ve faced unexpected challenges and shifts in marketing trends, but my background in sports has helped me remain composed, pivot when necessary, and find innovative solutions to problems.

 

Leadership Skills

As both an athlete and coach, I’ve had the opportunity to develop leadership skills. Whether I was leading my team on the field or guiding fellow athletes as a coach, I learned how to inspire, motivate, and mentor others. These leadership skills have been indispensable in my role as an  account manager, where I provide guidance, direction, and support to team members in need. 

 

Time Management and Discipline

Athletes are often required to balance rigorous training schedules, competitions, and academic commitments. This demands excellent time management and discipline. These skills have carried over into my marketing career, where juggling multiple projects, meeting deadlines, and staying organized are essential. My ability to manage time effectively and stay disciplined has greatly contributed to my success in the marketing industry.

 

The journey from being an athlete and coach to a marketing account manager may seem like a leap, but the skills and lessons learned in the world of sports have been invaluable in my professional life. The goal-oriented mindset, teamwork and collaboration, resilience and adaptability, leadership skills, and time management and discipline acquired through sports have all played a significant role in shaping me into a successful marketing professional. So, whether you’re on the field or in the office, remember that the skills you acquire in one arena can often be transferred to another, helping you excel in unexpected ways.

 

Looking for a career change like I did? Visit IOIVentures.com to check out available positions.

IOI Insider

Embrace AI, Don’t Run From It: How HubSpot’s New AI Tools Can Change Your Business

It’s plain and simple: if your business isn’t using AI, you’re behind. Generative AI has caused a transformative shift for businesses everywhere, changing the way people work, shop, and buy. Before, the formula businesses used was “More Reps x More Tools x More Activities = More Sales”

 

AI is moving us away from that.

 

Now, the new formula businesses should be using is “Efficient Reps x Connected Tools x Right Activities = More Sales”

 

Businesses are eliminating repetitive tasks that once took time, money and deep expertise through AI-powered products to improve overall efficiency while greatly increasing effectiveness. As HubSpot recently wrapped up their annual conference, INBOUND 2023, they unveiled their newest AI developments and product releases on the horizon. We’ve taken the liberty of sifting through some of the largest developments and summarizing them below so you can get just as excited as we are for these to start rolling out.

 

Marketing Hub Product Launches

 

Content Assistant – Generate content across social media, emails, SMS messaging and more with HubSpot’s AI Content Assistant. Type a prompt, get a result in seconds.

 

Image Generation – Need a graphic for a social post or landing page? Use HubSpot’s Image Generation tool to quickly create and edit graphics for your business.

 

Sales Hub Product Launches

 

AI Sales Forecasting – Get thoughtful insights on your sales pipelines and performance so you can make the right decisions at the right moments.

 

Content Assistant – Not just for marketing, the content assistant can help write sales emails in Gmail, Outlook or on Mobile devices to ensure your email has the right tone and actions to get your leads to take the next step.

 

Service Hub Product Launches

 

AI Chatbots – We’ve all been stuck in a phone tree where we just want to speak to someone, but are caught in a horrible loop speaking to an automated voice system. HubSpot’s AI Chatbot isn’t like that. This chatbot tool will automatically pull resources from your site depending on what is being asked of the lead, but can also quickly route conversations over to a representative if the question isn’t asked in time. Prevent the easy questions from taking up your team’s time, and ensure that time is spent answering the difficult ones.

 

Content Assistant – Trying to figure out how to respond to an aggravated customer? HubSpot’s Content Assistant can save the day again with thoughtful messaging that keeps your customers happy and responses timely. Not only that, but you can begin to quickly build a Knowledge Base through Content Assistant that can work in tandem with the AI Chatbot to pull helpful articles to point your contacts in the right direction.

 

CMS Hub Product Launches

 

AI Website Builder – Wishing you could build a landing page in seconds by typing “Build me a landing page about a youth soccer organization with a contact us page that has a form asking for first name, last name, email and phone number?” HubSpot’s AI Website Builder can do that.

 

Content Assistant – You get the idea, the Content Assistant is a powerful tool that can be used across any Hub in HubSpot. Write landing page and blog content in seconds, write meta descriptions in seconds – the power is yours (sort of).

 

Wrap It Up

 

As you can see, HubSpot’s Generative AI tools are something your business should be excited about, not afraid of. Utilizing these powerful tools is meant to save your business time and money while your team is focusing on the important things that help your business grow. If you really don’t know where to start, aren’t using HubSpot, or just want to chat about the growth of Artificial Intelligence and the impact it has on the world today, fill out the form and we’ll reach out. We’re looking forward to seeing what we can create together!

 

IOI Insider

Using AI to Help Improve Your SEO

We’ve emphasized the importance of SEO in the past, and today, we’re going to dive even deeper to demonstrate how AI can simplify your life.

 

SEO and blog entries stand out as two of the most important tools for boosting your online visibility. According to searchenginejournal.com, “70 million blog posts are published every month, with an astounding 42% of the web relying on WordPress alone. These numbers  underline the impact of blogging in modern marketing strategies.”

 

We’re well aware that optimizing your SEO can sometimes feel like a daunting and time-consuming task that often gets relegated to the bottom of your to-do list. 

However, using AI can make this process significantly smoother.  Here are a few ways we have found that AI can help you to improve your blog writing process:

 

Keyword Search:

Blogs provide a platform for strategically incorporating keywords pertinent to your industry, products, or services. AI can help you pinpoint the most effective keywords, giving your content a competitive edge

 

Streamline Content Creation:

Writer’s block? No problem. AI can effortlessly generate engaging and relevant content, ensuring your blog appeals to your audience.

 

Scheduling and Automation:

AI can be used for more than content creation; it’s also a reliable scheduler. It can help you plan and automate your blog entries, guaranteeing that your website always serves up the freshest and most relevant content.

 

While AI can help improve efficiency in your blog entries, it should never be solely relied upon.  Although it’s magical how easy it is to take advantage of the powers of AI, it is still in the learning stages. Make sure to always fact check, add in your brand voice and tone, and edit and review any content you put out in a digital space.  

 

By embracing AI for your blog entries, you’re not just saving time; you’re also elevating the quality and relevance of your content. Whether you’re a business owner or a content creator, taking advantage of AI to enhance your SEO strategy through blog entries will certainly help you stand out in the digital world. 

 

Need help with your SEO strategy? Let us lend a hand!

IOI Insider

Score Big with Engaging Blog Content: Unleash the Power of Youth Sports Programs!

As a youth sports program, creating engaging blog content can help you connect with your audience and build your brand. By providing valuable information, highlighting your program’s accomplishments, and sharing stories from your participants and staff, you can create content that resonates with your audience and inspires them to get involved. In this blog post, we’ll explore tips for creating engaging blog content for youth sports programs.

 

Know Your Audience

The first step in creating engaging blog content is to know your audience. Understanding their interests, needs, and preferences will help you create content that resonates with them for a better user experience. Take the time to research your audience and create buyer personas that represent the different types of people who might be interested in your program. Use these personas to guide your content creation and ensure that your blog posts are relevant and interesting to your audience.

 

Provide Valuable Information

One of the key ways to engage your audience is to provide valuable information that they can use. This can include tips for improving skills, advice for parents on how to support their children in sports, or insights into the latest trends and developments in youth sports. Make sure your blog posts are well-researched and provide information that is both accurate and useful. Using keywords and SEO will also give your post a better chance at appearing at the top of the search. Using your basic link-building, on-page elements, and SEO optimization will help increase the online visibility of your post.

 

Highlight Accomplishments

Another way to engage your audience is to highlight your program’s accomplishments. This can include stories about the individual triumphs of your participants, or updates on your program’s standings in tournaments or competitions. By sharing these stories, you can inspire your audience and show them the value of your program with real-world highlights.

 

Share Stories from Participants and Staff

Sharing stories from your participants and staff can also help you create engaging blog content. This can include interviews with coaches or players, or profiles of participants who have overcome obstacles or achieved success. By sharing these stories, you can help your audience connect with your program on a more personal level and create a sense of community.

 

Use Engaging Visuals

Finally, using engaging visuals can help you create blog content that is both interesting and memorable. This can include photos of your program in action, infographics that illustrate key points, or videos that showcase your program’s accomplishments or training resources. Make sure your visuals are high-quality and relevant to your content, and use them to break up text and create a visually appealing layout.

 

Examples of Engaging Blog Content for Youth Sports Programs

To see these tips in action, take a look at some examples of engaging blog content for youth sports programs. The Positive Coaching Alliance, for example, has a blog that provides valuable information for coaches, parents, and athletes, as well as inspiring stories from youth sports programs across the country. Another example is the blog from the National Alliance for Youth Sports, which provides insights into the latest trends and developments in youth sports, as well as tips for parents and coaches.

Creating engaging blog content is an important part of building a successful youth sports program and is very cost-effective. By understanding your audience, providing valuable information, highlighting your program’s accomplishments, sharing stories from your participants and staff, and using engaging visuals, you can create content that resonates with your audience and inspires them to get involved. Use these tips to create blog posts that are interesting, informative, and memorable.

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IOI Insider

Client QA Session | St. John’s Northwestern Academies

At IOI Ventures we are committed to our clients’ success and helping small businesses win. We are goal driven, focused on details and always innovating new ways to work with our customers.

We could go on and on, but we think it’s better if you hear from one of our current clients, St. John’s Northwestern Academies, a boarding school in Wisconsin that has seen a 40 percent increase in enrollments and a 400 percent increase in social media reach since our partnership.

With that, we welcome Eric Sanchez, Director of Advancement at SJNA, one of the key decision makers and close partners in the success of the IOI and SJNA relationship.

Q: What challenges were SJNA facing that they needed to address with IOI’s help?

A: SJNA internal changes in recent years have led to the need to improve digital strategies. The vital partnership with IOI has immediately impacted multiple areas. By leveraging digital channels, like social media, HubSpot, and search engines, IOI has optimized the way our target audience can reach us and engage SJNA. They have also assisted in creating engaging content, optimizing the website, and using email campaigns to help us bridge our message with current and new audiences.

Q: What factors influenced your decision to side with IOI rather than a larger agency?

A: I have worked with a lot of large firms in the past. The relationship loses its personal touch, and you become just a number. Working with IOI and their team is the complete opposite. Personal attention and dedication are where they shine. We have formed a partnership, and Adam and Marisa have worked exceptionally with us.

Q: What immediate impacts did you notice from partnering with IOI?

A: IOI has made a strong impact with quick wins, and a strategic mindset that will lead towards SJNA’s long term success. For example, IOI and their team have immediately right sized/improved our digital and social media strategies, modernized our website, connected our core community of constituents, and introduced new users to our website and school. 

Q: How satisfied were you with choosing IOI compared to previous agencies you may have worked with?

A: There is no comparison. IOI is a true partnership with an exceptional team of professionals. I could not be more enthused about working with them.

Q: What would you tell or recommend to a prospective business about your experience with IOI?

A: I highly recommend IOI for its outstanding customer service, knowledgeable team, and vision of partnership and success.

To learn more about how IOI Ventures can help you take your business to the next level, click here:

IOI Insider

What Does Success Look Like

What Does Success Look Like

In the dynamic world of digital marketing, success is not a one-size-fits-all concept. At IOI Ventures, we understand that each client’s vision of success is unique, and our approach to achieving it is just as personalized. Our strategy, “What Does Success Look Like?”, is designed to align our marketing efforts with your specific business goals and objectives.

Understanding Client Goals:

Effective digital marketing starts with a clear understanding of our clients’ aspirations. Through in-depth discussions, we delve into what each business aims to achieve, allowing us to craft strategies that are not only cutting-edge but also perfectly aligned with individual visions.

Analyzing and Reporting on Analytics:

At the core of our strategy is a strong emphasis on data. Regular analysis and detailed reports keep us and our clients informed on the progress, facilitating adjustments to strategies as necessary. This approach ensures that every campaign is underpinned by robust data, optimizing outcomes.

Establishing Marketing KPIs:

Key Performance Indicators (KPIs) serve as our navigational tools. Setting specific, measurable KPIs provides a framework for accountability and growth. From enhancing website traffic to boosting conversion rates and customer engagement, these KPIs keep our strategies focused and results-driven.

Additional Metrics for Gauging Progress:

Customer Engagement and Feedback:

  • Understanding audience reactions and interactions offers valuable insights. We monitor social media activity, comments, shares, and direct feedback to better comprehend customer preferences and behaviors.

ROI Analysis:

  • Evaluating the return on investment is pivotal. We assess the financial efficiency of our campaigns against the revenue they generate, ensuring our clients receive optimal value from their marketing investments.

Brand Awareness and Reach:

  • Expanding brand visibility is a key metric. We track search engine rankings, brand mentions, and social media followers to measure the impact of our branding efforts.

Conversion Rates:

  • A vital aspect of our strategy is turning visitors into customers. Focusing on conversion rates helps us refine our tactics for driving sales or specific actions.

Long-Term Client Relationships:

  • At IOI Ventures, enduring client partnerships is a hallmark of our approach. Sustained collaborations are a sign of trust and satisfaction with our services, indicating mutual growth and achievement.

Conclusion:

IOI Ventures is more than a digital marketing agency; we are a strategic partner committed to realizing your business goals. Our approach goes beyond mere metrics, focusing on creating strategies that resonate with unique client objectives and leveraging informed decisions for continued growth and strong, lasting relationships.

What to learn more about how IOI Ventures can help your business grow? Connect with us here

 

IOI Insider

Tapping into Trending Holiday Topics for Your Social Media Content

In the world of social media, staying current and engaging with your audience means tapping into trending holiday topics. Whether it’s Halloween, Thanksgiving, or even National Donut Day, there’s always a holiday around the corner to provide fresh opportunities for content creation. Here are a handful of ways to make the most out of trending holiday topics to boost your social media presence: 

 

Early Bird Gets the Worm

The first rule of capitalizing on trending holiday topics is to start planning your content well in advance. Keep a well-organized content calendar that highlights upcoming holidays and events relevant to your audience. This ensures you have time to plan and create content well in advance. Early engagement can build anticipation and excitement among your followers.

 

Know Your Audience

Understanding your audience’s preferences and interests is paramount. Different holidays resonate differently with various demographics. Make sure you research what holidays matter most to your followers, be inclusive, and align your content accordingly. You don’t want to ruffle feathers or have your account suspended. 

 

Monitor Trends

Stay up-to-date with current trends and conversations surrounding the holiday. Follow relevant hashtags, join relevant social media groups, and pay attention to what influencers in your niche are doing. This will help you identify the trending topics, challenges, and conversations to engage with in your holiday-themed content.

 

Create Valuable and Relevant Content

Don’t just jump on the holiday bandwagon for the sake of it. Ensure your content provides value to your audience and is relevant to the holiday. If it’s Thanksgiving, offer cooking tips or share stories of gratitude. If it’s Halloween, create spooky DIY tutorials or share costume ideas. By providing valuable content, you’re more likely to engage and retain your audience.

 

Utilize User-Generated Content

Encourage your followers to contribute to your holiday content by sharing their experiences, stories, or creations related to the holiday. User-generated content not only boosts engagement but also creates a sense of community and trust around your brand. For example, you can run a Halloween-themed contest or challenge where your followers can submit their own spooky creations. Share and celebrate the best entries on your social media channels to build a sense of community.

 

Host Holiday-Themed Contests and Giveaways

Kickstart the holiday season with a jolt of excitement and festive engagement. Hosting contests or giveaways infused with holiday themes is a brilliant strategy to immerse your audience in the joyous spirit of the season! 

 

Encourage your followers to take part in fun challenges or friendly competitions, all while dangling tempting holiday-themed prizes as delightful incentives.  Whether it’s wickedly cool Halloween merchandise, generous discount codes, or the promise of exclusive content, these giveaways can work their magic and create buzz across your social media channels.

 

Be Visual and Creative

People are drawn to eye-catching visuals and creative content. Use high-quality images, videos, infographics, and other multimedia elements to make your holiday content stand out. Experiment with creative storytelling techniques and interactive content formats like polls, quizzes, and live streams to engage your audience.

 

Leverage Holiday Hashtags

Hashtags are your ticket to reaching a broader audience interested in the holiday. Research and use relevant holiday-themed hashtags in your posts to increase discoverability. Popular Halloween-related hashtags like #Halloween, #SpookySeason, or #TrickOrTreat can help expand your reach.

 

Stay Authentic

While it’s important to align your content with holiday themes, remember to stay true to your brand’s identity. Authenticity resonates with audiences. If your content feels forced or unrelated to your brand, it can turn off followers.

 

Tapping into trending holiday topics for your social media content is a dynamic and rewarding strategy. By planning ahead, understanding your audience, monitoring trends, creating valuable content, encouraging user-generated content, hosting contests, being creative, and using relevant hashtags, you can boost your engagement and keep your audience coming back for more. So, start planning your holiday-themed content and join the conversation on social media today! Not sure where to begin? Get in touch with our team here and we can help you out! 

 

IOI Insider

Constructing an Email Newsletter That Drives Clicks: A Small Business Owner’s Guide

In today’s fast-paced digital world, email marketing remains a powerful tool for small business owners to engage with their audience, build relationships, and drive clicks. An effective email newsletter can help you connect with your customers, showcase your products or services, and ultimately boost your business. In this blog post, we will walk you through the essential steps for constructing an email newsletter that drives clicks, specifically tailored for small business owners.

 

Know Your Audience

Before you start crafting your email newsletter, it’s crucial to understand your audience. Who are your subscribers, and what are their interests, preferences, and pain points? Knowing your audience allows you to create content that resonates with them, increasing the chances of getting clicks.

 

Craft a Captivating Subject Line

Your subject line is the first thing your subscribers see, and it can make or break your email’s success. It should be engaging, concise, and give readers a reason to open the email. Consider using personalization and creating a sense of urgency or curiosity to entice your readers.

 

Create Valuable and Relevant Content

Your email newsletter’s content is the heart of your email marketing strategy. Ensure that the content is valuable, relevant, and informative. It should offer solutions to your audience’s problems or provide them with something they find interesting. You can include articles, videos, infographics, or product highlights.

 

Visual Appeal Matters

A visually appealing email newsletter is more likely to capture your readers’ attention. Use eye-catching images, a clean layout, and mobile-responsive design to ensure that your newsletter looks great on all devices. Consistency in branding and color schemes can help reinforce your business’s identity.

 

Use Call to Actions (CTAs)

The ultimate goal of your email newsletter is to drive clicks. To achieve this, strategically place call-to-action buttons within your content. These CTAs should be clear, action-oriented, and directly related to the content you’re offering. Whether it’s “Shop Now,” “Learn More,” or “Get Started,” make sure they stand out.

 

Personalize Your Messages

Personalization can significantly boost your click-through rates. Address your subscribers by their first name, segment your email list based on their behavior and preferences, and tailor your content to their specific needs. The more personalized your emails are, the more engaged your audience will be.

 

Test and Optimize

Email marketing is not a one-size-fits-all endeavor. Regularly test different elements of your email newsletter, such as subject lines, content types, sending times, and CTAs. A/B testing allows you to identify what works best for your audience and make data-driven improvements.

 

Monitor and Analyze

To construct an email newsletter that drives clicks, you need to track its performance. Pay attention to key metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates. Analyze this data to identify trends and make informed decisions about your email marketing strategy.

 

Keep Your Subscribers Engaged

Don’t just focus on acquiring new subscribers; make an effort to keep your existing ones engaged. Send relevant and valuable content consistently, and consider setting up automated email series to nurture relationships over time.

 

Comply with Regulations

Finally, it’s essential to follow email marketing regulations, such as the CAN-SPAM Act and GDPR. Ensure that your subscribers have opted in to receive your emails and provide an easy way for them to unsubscribe.

 

Creating an email newsletter that drives clicks is an invaluable asset for small business owners. It’s a cost-effective way to reach your target audience, build relationships, and promote your products or services. By understanding your audience, crafting engaging content, and using best practices, you can construct an email newsletter that not only drives clicks but also contributes to the growth and success of your small business.

 

IOI Insider

From Athlete to Coach: How Sports Shaped My Career as a Marketing Account Manager

Life often takes unexpected turns, and in my case, the journey from being an athlete and coach to a Marketing Account Manager has been nothing short of transformative. While it might seem like sports and marketing are worlds apart, the skills and lessons I learned on the field have profoundly influenced my professional life. In my short five months on the job, I’ve already seen so many instances where my experiences as an athlete and coach have helped me excel in my role as a Marketing Account Manager.

 

Goal-Oriented Mindset

In the world of sports, setting and achieving goals is fundamental. Whether it’s running a faster mile, hitting a certain number of home runs, or improving your shot, athletes constantly strive for improvement. This goal-oriented mindset directly translates to the world of marketing, where setting and achieving objectives is equally essential. As an account manager, I’ve learned to set clear, measurable goals for my team and clients, just as I did as an athlete. This mindset has not only helped me stay focused but also ensured that my marketing campaigns have a clear direction and purpose.

 

Teamwork and Collaboration

Team sports teach invaluable lessons about teamwork and collaboration. As a former athlete, I understand the significance of working together to achieve a common goal. This experience has been particularly beneficial in my role as an account manager, where cross-functional collaboration is often key to success. Whether it’s coordinating with graphic designers, content creators, or data analysts, my background in sports has taught me how to communicate effectively and leverage the strengths of each team member to achieve optimal results.

 

Resilience and Adaptability

Sports can be physically and mentally demanding, requiring athletes to bounce back from setbacks and adapt to changing circumstances. This resilience and adaptability are valuable traits in the fast-paced world of marketing. In my career, I’ve faced unexpected challenges and shifts in marketing trends, but my background in sports has helped me remain composed, pivot when necessary, and find innovative solutions to problems.

 

Leadership Skills

As both an athlete and coach, I’ve had the opportunity to develop leadership skills. Whether I was leading my team on the field or guiding fellow athletes as a coach, I learned how to inspire, motivate, and mentor others. These leadership skills have been indispensable in my role as an  account manager, where I provide guidance, direction, and support to team members in need. 

 

Time Management and Discipline

Athletes are often required to balance rigorous training schedules, competitions, and academic commitments. This demands excellent time management and discipline. These skills have carried over into my marketing career, where juggling multiple projects, meeting deadlines, and staying organized are essential. My ability to manage time effectively and stay disciplined has greatly contributed to my success in the marketing industry.

 

The journey from being an athlete and coach to a marketing account manager may seem like a leap, but the skills and lessons learned in the world of sports have been invaluable in my professional life. The goal-oriented mindset, teamwork and collaboration, resilience and adaptability, leadership skills, and time management and discipline acquired through sports have all played a significant role in shaping me into a successful marketing professional. So, whether you’re on the field or in the office, remember that the skills you acquire in one arena can often be transferred to another, helping you excel in unexpected ways.

 

Looking for a career change like I did? Visit IOIVentures.com to check out available positions.

IOI Insider

Embrace AI, Don’t Run From It: How HubSpot’s New AI Tools Can Change Your Business

It’s plain and simple: if your business isn’t using AI, you’re behind. Generative AI has caused a transformative shift for businesses everywhere, changing the way people work, shop, and buy. Before, the formula businesses used was “More Reps x More Tools x More Activities = More Sales”

 

AI is moving us away from that.

 

Now, the new formula businesses should be using is “Efficient Reps x Connected Tools x Right Activities = More Sales”

 

Businesses are eliminating repetitive tasks that once took time, money and deep expertise through AI-powered products to improve overall efficiency while greatly increasing effectiveness. As HubSpot recently wrapped up their annual conference, INBOUND 2023, they unveiled their newest AI developments and product releases on the horizon. We’ve taken the liberty of sifting through some of the largest developments and summarizing them below so you can get just as excited as we are for these to start rolling out.

 

Marketing Hub Product Launches

 

Content Assistant – Generate content across social media, emails, SMS messaging and more with HubSpot’s AI Content Assistant. Type a prompt, get a result in seconds.

 

Image Generation – Need a graphic for a social post or landing page? Use HubSpot’s Image Generation tool to quickly create and edit graphics for your business.

 

Sales Hub Product Launches

 

AI Sales Forecasting – Get thoughtful insights on your sales pipelines and performance so you can make the right decisions at the right moments.

 

Content Assistant – Not just for marketing, the content assistant can help write sales emails in Gmail, Outlook or on Mobile devices to ensure your email has the right tone and actions to get your leads to take the next step.

 

Service Hub Product Launches

 

AI Chatbots – We’ve all been stuck in a phone tree where we just want to speak to someone, but are caught in a horrible loop speaking to an automated voice system. HubSpot’s AI Chatbot isn’t like that. This chatbot tool will automatically pull resources from your site depending on what is being asked of the lead, but can also quickly route conversations over to a representative if the question isn’t asked in time. Prevent the easy questions from taking up your team’s time, and ensure that time is spent answering the difficult ones.

 

Content Assistant – Trying to figure out how to respond to an aggravated customer? HubSpot’s Content Assistant can save the day again with thoughtful messaging that keeps your customers happy and responses timely. Not only that, but you can begin to quickly build a Knowledge Base through Content Assistant that can work in tandem with the AI Chatbot to pull helpful articles to point your contacts in the right direction.

 

CMS Hub Product Launches

 

AI Website Builder – Wishing you could build a landing page in seconds by typing “Build me a landing page about a youth soccer organization with a contact us page that has a form asking for first name, last name, email and phone number?” HubSpot’s AI Website Builder can do that.

 

Content Assistant – You get the idea, the Content Assistant is a powerful tool that can be used across any Hub in HubSpot. Write landing page and blog content in seconds, write meta descriptions in seconds – the power is yours (sort of).

 

Wrap It Up

 

As you can see, HubSpot’s Generative AI tools are something your business should be excited about, not afraid of. Utilizing these powerful tools is meant to save your business time and money while your team is focusing on the important things that help your business grow. If you really don’t know where to start, aren’t using HubSpot, or just want to chat about the growth of Artificial Intelligence and the impact it has on the world today, fill out the form and we’ll reach out. We’re looking forward to seeing what we can create together!

 

IOI Insider

Using AI to Help Improve Your SEO

We’ve emphasized the importance of SEO in the past, and today, we’re going to dive even deeper to demonstrate how AI can simplify your life.

 

SEO and blog entries stand out as two of the most important tools for boosting your online visibility. According to searchenginejournal.com, “70 million blog posts are published every month, with an astounding 42% of the web relying on WordPress alone. These numbers  underline the impact of blogging in modern marketing strategies.”

 

We’re well aware that optimizing your SEO can sometimes feel like a daunting and time-consuming task that often gets relegated to the bottom of your to-do list. 

However, using AI can make this process significantly smoother.  Here are a few ways we have found that AI can help you to improve your blog writing process:

 

Keyword Search:

Blogs provide a platform for strategically incorporating keywords pertinent to your industry, products, or services. AI can help you pinpoint the most effective keywords, giving your content a competitive edge

 

Streamline Content Creation:

Writer’s block? No problem. AI can effortlessly generate engaging and relevant content, ensuring your blog appeals to your audience.

 

Scheduling and Automation:

AI can be used for more than content creation; it’s also a reliable scheduler. It can help you plan and automate your blog entries, guaranteeing that your website always serves up the freshest and most relevant content.

 

While AI can help improve efficiency in your blog entries, it should never be solely relied upon.  Although it’s magical how easy it is to take advantage of the powers of AI, it is still in the learning stages. Make sure to always fact check, add in your brand voice and tone, and edit and review any content you put out in a digital space.  

 

By embracing AI for your blog entries, you’re not just saving time; you’re also elevating the quality and relevance of your content. Whether you’re a business owner or a content creator, taking advantage of AI to enhance your SEO strategy through blog entries will certainly help you stand out in the digital world. 

 

Need help with your SEO strategy? Let us lend a hand!

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Score Big with Engaging Blog Content: Unleash the Power of Youth Sports Programs!

As a youth sports program, creating engaging blog content can help you connect with your audience and build your brand. By providing valuable information, highlighting your program’s accomplishments, and sharing stories from your participants and staff, you can create content that resonates with your audience and inspires them to get involved. In this blog post, we’ll explore tips for creating engaging blog content for youth sports programs.

 

Know Your Audience

The first step in creating engaging blog content is to know your audience. Understanding their interests, needs, and preferences will help you create content that resonates with them for a better user experience. Take the time to research your audience and create buyer personas that represent the different types of people who might be interested in your program. Use these personas to guide your content creation and ensure that your blog posts are relevant and interesting to your audience.

 

Provide Valuable Information

One of the key ways to engage your audience is to provide valuable information that they can use. This can include tips for improving skills, advice for parents on how to support their children in sports, or insights into the latest trends and developments in youth sports. Make sure your blog posts are well-researched and provide information that is both accurate and useful. Using keywords and SEO will also give your post a better chance at appearing at the top of the search. Using your basic link-building, on-page elements, and SEO optimization will help increase the online visibility of your post.

 

Highlight Accomplishments

Another way to engage your audience is to highlight your program’s accomplishments. This can include stories about the individual triumphs of your participants, or updates on your program’s standings in tournaments or competitions. By sharing these stories, you can inspire your audience and show them the value of your program with real-world highlights.

 

Share Stories from Participants and Staff

Sharing stories from your participants and staff can also help you create engaging blog content. This can include interviews with coaches or players, or profiles of participants who have overcome obstacles or achieved success. By sharing these stories, you can help your audience connect with your program on a more personal level and create a sense of community.

 

Use Engaging Visuals

Finally, using engaging visuals can help you create blog content that is both interesting and memorable. This can include photos of your program in action, infographics that illustrate key points, or videos that showcase your program’s accomplishments or training resources. Make sure your visuals are high-quality and relevant to your content, and use them to break up text and create a visually appealing layout.

 

Examples of Engaging Blog Content for Youth Sports Programs

To see these tips in action, take a look at some examples of engaging blog content for youth sports programs. The Positive Coaching Alliance, for example, has a blog that provides valuable information for coaches, parents, and athletes, as well as inspiring stories from youth sports programs across the country. Another example is the blog from the National Alliance for Youth Sports, which provides insights into the latest trends and developments in youth sports, as well as tips for parents and coaches.

Creating engaging blog content is an important part of building a successful youth sports program and is very cost-effective. By understanding your audience, providing valuable information, highlighting your program’s accomplishments, sharing stories from your participants and staff, and using engaging visuals, you can create content that resonates with your audience and inspires them to get involved. Use these tips to create blog posts that are interesting, informative, and memorable.

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From Sidelines to Screens: Enhance your Youth Sports Program with Dynamic Video Content

Video content has become increasingly popular in the digital marketing age, and there’s no doubt why. It is an effective tool for engaging audiences and conveying information in a way that is both memorable and entertaining. This is especially true for youth sports programs, where video content can help promote the program, provide valuable training resources, and showcase the skills and accomplishments of participants. We’ll explain why it’s valuable and provide some tips and tricks to utilize your video content creation. 

Promote Your Program

Video content is an effective way to promote your youth sports program to potential participants and families. You can create videos that showcase the highlights of your program, including game footage, testimonials from participants and families, and interviews with coaches and staff. This helps potential participants get a sense of what your program is all about and why they should choose it over others.

Provide Valuable Training Resources

Video content can also be a valuable resource for participants who want to improve their skills. You can create training videos that provide tips and techniques for improving performance, such as drills for building strength and speed, or strategies for improving team communication. These videos can be used by participants to supplement their training and improve their performance on the field.

Showcase Skills and Accomplishments

Video content can also be used to showcase the skills and accomplishments of participants. Highlight reels that showcase the best moments from games and tournaments, as well as individual accomplishments such as awards and honors are fan favorites in terms of user engagement. These videos can be shared on social media and on your website by using link-building to help promote your program and build excitement among participants and families. 

Tips for Creating Effective Video Content

So now that we showed you WHY incorporating this digital marketing strategy, creating engaging video content, and optimizing on-page elements can enhance your online visibility, attract more participants, and gain a competitive advantage in the youth sports industry. Let’s show you HOW. 

Keep it Short and Engaging

When creating video content, it’s important to keep it brief and engaging. Attention spans are short, so aim for videos that are no longer than a few minutes. Make sure your videos are visually appealing and use music and graphics to keep viewers engaged.

Plan Ahead

Before creating your video, take the time to plan ahead. Identify the message you want to convey and plan out the shots and scenes you’ll need to achieve that message. Consider using a storyboard or shot list to help organize your ideas.

Use High-Quality Equipment

The quality of your video can make a big difference in how it is received by your audience. Invest in high-quality equipment, including a good camera, microphone, and lighting, to ensure your videos look professional and enhance user experience while keeping it cost-effective.

Edit and Polish

Once you’ve captured your footage, take the time to edit and polish your video. Use video editing software to trim and cut footage, add transitions and special effects, and adjust the audio. Consider adding captions or subtitles to make your videos more accessible. 

Examples of Effective Video Content for Youth Sports Programs 

To see effective video content in action, take a look at some examples from youth sports programs. For example, the USA Volleyball program has a YouTube channel that includes training videos for coaches and players, as well as highlights from national team matches and tournaments. Another example is the Texas Youth Football Association, which has a YouTube channel that includes game highlights, interviews with coaches and players, and training videos for players and parents.

With the right approach and implementation, video content can be a valuable tool in digital marketing, providing an effective way to showcase your program, offer valuable training resources, and celebrate the achievements of your participants. By leveraging the power of video, you can take your youth sports program to the next level and make a lasting impression in the minds of your audience.

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The Journey from AthleteTrax System to HubSpot Payment Tool

In the fast-paced business world, staying up-to-date with the latest tools and technologies is not just a convenience; it’s a necessity! At IOI, we understand the importance of having a streamlined sales process for our clients. However, the journey to reach this point has been filled with challenges and learning experiences. Today, I want to share my experience transitioning from the AthleteTrax System to the HubSpot Payment tool and how it has revolutionized our client’s internal process.

 

The Old Way: AthleteTrax System

Before embracing HubSpot’s Payment tool, our client used AthleteTrax System for managing their Camp and Academy payments. While it served them well in some aspects, manually tracking payments in HubSpot became inconvenient and time-consuming for the sales team. Here are some of the challenges the sales team faced: 

  • Manual Entry: Entering the payment confirmation into HubSpot manually led to occasional errors and inconsistencies, consuming valuable time in corrections.
  • Lack of Integration: Without seamless integration between payment tracking and other sales functions, coordination among different departments suffered.
  • Limited Insight: Extracting insights and reports took a lot of work, hindering our ability to make quick, accurate, and informed decisions.
  • Adaptability Issues: As our client’s business grew, the manual process became increasingly inefficient, and scaling their operations came with complications.

 

The Turning Point: HubSpot Payment Tool

The decision to switch was driven by our need for a more efficient, streamlined process. We saw immediate improvements. Here are a few: 

  • Automated Payment Processing: Payments are processed automatically once clients provide information, reducing errors and freeing time for their accounting team.
  • Integrated Workflow: The Payment tool fully integrates with other HubSpot functionalities, ensuring smooth coordination across various departments.
  • Real-time Reporting: With just a few clicks, we can now access detailed reports and insights, enabling us to make better-informed business decisions.
  • Enhanced Customer Experience: The smooth and secure payment process has improved customer experience, building trust and loyalty.
  • Ease of Scaling: The flexibility and efficiency of the HubSpot Payment tool has made scaling their operations a breeze.

 

A Brighter Future

Since implementing the HubSpot Payment tool, our client’s internal sales process has been transformed. Not only has it saved them time and reduced errors, but it has also empowered them with real-time reporting. 

The decision to move from AthleteTrax System to HubSpot was not taken lightly. But looking back, it’s clear it was the right choice for our client’s company. Our client has streamlined payment processing and aligned it with their internal sales workflows.

In a competitive business environment, the tools you use can make or break your success. If your company is facing similar challenges, consider evaluating your current payment processing system. The HubSpot Payment tool has been a game-changer for our clients and could be for you too! 

At IOI Ventures, we do not just love HubSpot’s Payment tool; we’re proud to be a HubSpot Gold Solutions Partner. This partnership allows us to leverage HubSpot’s cutting-edge technology for our internal processes and share our hands-on expertise with our clients. 

By aligning ourselves with HubSpot’s vision, we’re committed to driving innovation and providing tailored solutions that enhance efficiency and growth. Whether you’re looking to simplify your payment processing or seeking end-to-end sales solutions, IOI Ventures is here to guide you every step of the way. 

If you want to learn more about how HubSpot and HubSpot Payment Tools have empowered our client’s sales team, let IOI guide you and contact us!

 

IOI Insider

The Power of Email Marketing for Youth Sports Programs

Email marketing has become a popular tool for online marketing strategies in businesses and organizations across all industries. Youth sports programs are no exception, as email marketing can be an effective way to engage with participants, promote upcoming events, and provide program updates. Let’s explore the benefits of email marketing for youth sports programs and provide tips for creating effective email campaigns!

 

Why Email Marketing is Effective for Youth Sports Programs

 Email marketing allows youth sports programs to communicate directly with participants and their families as well as keeping your online presence strong. This can be particularly useful for promoting events and programs, as well as providing important updates such as schedule changes or weather-related cancellations. In addition, email marketing can help youth sports programs build a sense of community by keeping participants and families informed about the program’s activities and accomplishments.

 

Building an Email List

 To effectively use email marketing for youth sports programs, it’s important to build a strong email list that is cost-effective. Start by collecting email addresses from participants and their families during registration. You can also collect email addresses through your program’s website or social media channels. When collecting email addresses, be sure to ask for permission to send marketing emails and provide an option for recipients to opt out of future emails. By having a strong email list, you can create a competitive advantage over your opponents.

 

Types of Emails to Send

Several types of emails can be effective for youth sports programs. These include:

Newsletters: A regular newsletter can be a great way to keep participants and families informed about program news, upcoming events, and other relevant information.

 Event Invitations: Email invitations to upcoming events can help boost attendance and excitement. 

Program Updates: Email updates can keep participants and their families informed about any changes to the program, such as schedule changes or weather-related cancellations.

 Tips for Creating Effective Emails

 

When creating emails for your youth sports program, it’s important to keep in mind the following tips:

Keep it brief: Most people receive a lot of emails, so it’s important to keep your emails short and to the point.

Use clear and concise language: Use language that is easy to understand and avoid using jargon or technical terms.

Use visuals: Include images or videos in your emails to help grab recipients’ attention and convey your message. 

Include calls-to-action: Encourage recipients to take action, such as registering for an event or visiting your program’s website.

Keywords: When people are searching for a specific email, they will often use a keyword if the email gets lost in all the junk, so it is good to have a wide variety that will help your email go to the top of the search and help implement SEO.

 

Examples of Successful Email Marketing Campaigns for Youth Sports Programs

To see email marketing in action, look at some successful campaigns from youth sports programs. For example, a youth soccer program might send a monthly newsletter that includes updates on recent games and upcoming tournaments, as well as information on skill-building drills and nutrition tips. An email inviting families to attend a “family fun run” event might include a catchy subject line, fun graphics, and a clear call-to-action to register for the event. It is also good to incorporate backlinks and link-building in your emails. This will make it easier to navigate to another page or website. All these tips and tricks will create a better user experience.

Email marketing is versatile, fast, and EASY! If you use this tactic, chances are your business will bloom. 

IOI Insider

The Impact of the FIFA Women’s World Cup on Internet Searches for Soccer in the United States

The FIFA Women’s World Cup has become an influential sporting event that goes beyond the boundaries of the soccer pitch. With its widespread popularity and exceptional talent on display, the tournament has left a lasting impact on the sport’s growth in the United States. Let’s look at how it has impacted internet searches.

  1. Surge in Search Volume – According to Google Trends data, searches related to soccer in the United States experienced a substantial increase during the FIFA Women’s World Cup compared to previous years. The tournament’s occurrence led to a sharp rise in search volume, indicating a heightened interest in soccer-related topics across the nation.
  2. Regional Interest – Analyzing search data by region reveals intriguing insights into the geographic impact of the Women’s World Cup. Soccer has traditionally been more popular in certain states, but the tournament managed to pique the interest of regions less associated with the sport. States like California, New York, and Texas, which typically exhibit a high interest in soccer, witnessed a surge in search activity during the Women’s World Cup. Moreover, states with lower soccer interest, such as Utah, Oregon, and Wisconsin, experienced significant increases in soccer-related searches during the tournament, showcasing the event’s nationwide appeal.
  3. Rising Interest in Women’s Soccer – The FIFA Women’s World Cup has undoubtedly contributed to raising awareness and interest in women’s soccer. Google search trends indicate a notable spike in queries related to women’s soccer during the tournament. People searched for information about the players, schedules, match results, and even women’s soccer leagues and events beyond the World Cup. This surge highlights a shift in perception, with more people recognizing and appreciating the talent and achievements of female athletes in the sport.
  4. Player Searches – Individual players became breakout stars during the Women’s World Cup, and their exceptional performances led to increased search interest. Players like Megan Rapinoe, Alex Morgan, and Rose Lavelle saw a significant uptick in online searches during the tournament. Not only did fans seek information about their playing careers, but they also explored their off-field activities and advocacy efforts, further engaging with the sport and its personalities.
  5. Social Media Impact – Social media platforms played a vital role in driving internet searches related to the FIFA Women’s World Cup. Memorable moments, spectacular goals, and emotional celebrations spread like wildfire on social media, leading to higher search volumes as people sought more information and videos of these events. Additionally, hashtags related to the Women’s World Cup trended on platforms like Twitter and Instagram, encouraging fans to engage with the content and search for further soccer-related topics.
  6. Long-Term Impact on Youth Participation – One of the most significant impacts of the Women’s World Cup on internet searches is the potential long-term effect on youth soccer participation. As more children witnessed the excitement of the tournament and the achievements of their female role models, interest in playing soccer has likely grown. This interest might translate into more searches for local soccer clubs, training programs, and resources, as parents and children seek ways to get involved in the sport.

The statistics speak volumes about the FIFA Women’s World Cup’s impact on internet searches for soccer in the United States. The tournament has driven a surge in search volume, expanded interest in women’s soccer, and captivated the attention of regions less traditionally associated with the sport. Players have become household names, and social media has played a pivotal role in sparking curiosity and engagement. Moreover, the tournament’s influence may extend to long-term effects on youth participation, as a new generation of soccer enthusiasts emerges. With each Women’s World Cup, soccer’s presence and popularity in the United States continue to grow, solidifying the tournament’s status as a catalyst for change within the sporting landscape.

Want to capitalize on this increase in traffic? Talk to IOI about solutions for your team, club, or organization – including our SPECIAL OFFER on sports websites.

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Powering Up Your Performance: How We Used KPIs to Level up St. John’s Northwestern Academies’ Social Media

In the world of marketing, it’s no secret that there are a million acronyms that all seem equally important to remember. You’ve probably felt like you’re swimming in a hypothetical alphabet soup at times, but let us clear things up by telling you about one of the most important and influential acronyms and how IOI uses them to measure success for our clients.

KPI, or key performance indicator, is a type of performance measurement we use to evaluate the success of a campaign or specific project- in this case, social media. We use them to track the progress toward a specific marketing goal, understand the performance of social media posts, and make adjustments to achieve success.

We began managing all social media platforms (Facebook, Instagram, and LinkedIn) for St. John’s Northwestern Academies in April 2023. Prior to this, their onsite team managed the strategy, content planning, and posting across all channels.

We narrowed down the important KPIs that we wanted to focus on. This included post time and date, the format of the post, impressions (Instagram), reach, engagement, success rate, and follower growth. 

SJNA primarily posted content as it came in throughout the week, but never considered the content’s format, the time of day, or calls to action. Our goal was to increase engagement and reach by using content that would perform well and drive traffic to the website.

Three things we implemented in April that contributed to continual platform growth over the course of four months included:

  1. Tailored the content to meet the needs of our followers: We shifted the type of content that was posted from individual photos to photo/video carousels and reels. This led to an increase in engagement from 14.95% in April to 36.52% in just one month.
  2. Posted during time windows when followers were most active: After recording our posting times for one month, we discovered the times garnering the most engagement were between 10-11 am and 4-6 pm. Although the engagement growth is slow, it continues to be steady, increasing by an average of 10 engagements month over month.
  3. Audited current hashtags and adjusted based on reach: All hashtags can’t be winners and many people will argue that they don’t serve a purpose at all, but we beg to differ! By tracking the engagement on each post and following the analytics, we were able to see which hashtags performed well and which hashtags were underperforming. Utilizing highly engaged hashtags in future copy gave us the opportunity to reach and engage with potential followers while promoting SJNA’s brand.

In the past four months, we have increased the following on SJNA’s Instagram by 18% and LinkedIn by almost 7%. The success rate of our posts across channels also increased from 4.19% to 4.88% in one month.

KPIs can seem overwhelming and it takes time to see true growth in the metrics. To determine which KPIs you should be measuring, evaluate your business goals and objectives to narrow down the analytics that matters most to your progress.

Get started on the right track today and have IOI help grow your business. Get in touch with our team to see how we can help you KO the competition!

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How to make your webinars more engaging and interactive

An engaging webinar not only increases participation among your audience but leads to a better outcome overall. To make your webinars more interactive and valuable for your audience, consider implementing the following strategies:

Set clear goals: Define the objectives of your webinar and clearly communicate them to your audience. This will help participants understand what to expect and stay engaged throughout the session.

Know your audience: Research and understand your target audience’s interests, needs, and preferences. Tailor your content and delivery to meet their expectations, addressing their pain points and providing practical solutions.

Interactive content: Incorporate interactive elements such as polls, surveys, quizzes, and Q&A sessions. Encourage participants to share their opinions, ask questions, and play an active part in the webinar. This involvement fosters engagement and creates a two-way conversation.

Visual aids and multimedia: Utilize visually appealing slides, images, videos, and graphs to enhance your content. Visual aids help reinforce key points, break up monotony, and make the webinar more visually stimulating.

Engage with storytelling: Incorporate storytelling techniques to make your content relatable and memorable. Narrate relevant anecdotes, real-life examples, or case studies that resonate with your audience. Stories evoke emotions, capture attention, and facilitate better retention of information.

Collaborative activities: Encourage group activities or breakout sessions where participants can collaborate and share ideas with each other. This fosters a sense of community and allows attendees to learn from their peers, enhancing the overall value of the webinar.

Use interactive tools: Leverage interactive tools such as whiteboards, annotation features, or live chat to promote engagement. These tools enable participants to actively participate, ask questions, and provide feedback in real-time.

Time management: Plan and manage your webinar’s timing effectively. Structure your content into digestible segments with breaks in between to prevent information overload. Respect participants’ time by starting and ending the webinar on time.

Follow-up and resources: Provide additional resources, handouts, or links to relevant materials after the webinar. Follow up with participants through email or social media, addressing any unanswered questions or concerns. This post-webinar engagement reinforces the value of the session and encourages future participation.

Remember to continuously seek feedback from your audience to improve the quality of your webinars. Analyze participation metrics, conduct surveys, and engage in post-webinar discussions to gather insights and refine your approach.

Implementing these strategies will not only keep your audience involved and engaged but will contribute to the overall success of your webinar. Eager to learn more, get in touch with our team here

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The Power of Meta’s Threads: A Game-Changer for Business Promotion

In the fast-paced world of social media, businesses are constantly seeking innovative ways to promote their products and services effectively. As digital platforms evolve, Meta (formerly Facebook) has introduced an exciting feature called Threads, which provides businesses with a powerful tool for self-promotion. Let’s compare Meta’s Threads with Twitter and explore how businesses can leverage Threads to boost their online presence and engage with their target audience.

Before diving into their applications, let’s first understand the fundamental differences between Threads and Twitter.

Threads: Threads on Meta are essentially a series of connected posts that enable users to share longer-form content in a cohesive manner. They allow users to create engaging narratives by linking multiple posts together, maintaining the context throughout. Threads can include text, images, videos, and interactive elements, providing a rich and immersive experience for users.

Twitter: Twitter, on the other hand, is a microblogging platform known for its concise nature. With a character limit of 280, tweets are brief snippets of information that can include text, images, and videos. While Twitter provides real-time updates and encourages succinct communication, it often poses limitations on expressing comprehensive ideas or narratives due to its constrained format.

Now that we have a clear understanding of both platforms, let’s explore how businesses can effectively use Threads to promote themselves on Meta.

  1. Storytelling and Brand Narrative: Threads offer businesses a unique opportunity to craft compelling stories and share their brand narrative in a more comprehensive way. By linking multiple posts, businesses can take their audience on a journey, unveiling the layers of their brand, product features, success stories, or even behind-the-scenes content. This storytelling approach helps create a deeper connection with the audience, ultimately building brand loyalty and fostering engagement.
  2. Showcasing Products and Services: Threads can be an excellent avenue for businesses to showcase their products and services creatively. By utilizing a sequence of posts, businesses can present the key aspects and benefits of their offerings. Combining visuals, videos, and informative captions, Threads allow businesses to effectively demonstrate the value they bring to their customers, leading to increased interest and potential conversions.
  3. Interactive and Educational Content: Threads provide an interactive canvas for businesses to educate their audience. By breaking down complex topics into a series of posts, businesses can deliver bite-sized, easily digestible information. This format is particularly useful for tutorials, step-by-step guides, product demonstrations, or sharing industry insights. Interactive elements like polls, quizzes, and questions within Threads can also be leveraged to encourage user engagement and feedback.
  4. Engaging with the Audience: Threads open up new avenues for businesses to engage with their audience and build a community. By encouraging comments and discussions on individual posts within a Thread, businesses can cultivate meaningful interactions, respond to queries, and gather valuable feedback. The threaded nature of discussions allows for more organized conversations, making it easier for businesses to follow and address user comments.

As businesses strive to stay ahead in an ever-evolving digital landscape, it is crucial to adapt to new tools and features that enhance their online presence. Meta’s Threads offer a powerful and engaging way for businesses to promote themselves, enabling them to tell their brand story, showcase products, educate their audience, and foster community engagement. By leveraging the unique capabilities of Threads, businesses can create impactful content that resonates with their target audience, ultimately driving brand awareness, customer engagement, and business growth. So, whether you’re a small startup or a well-established brand, it’s time to explore the potential of Threads and unlock new opportunities for your business.

IOI Insider

The Power of Email Marketing for Youth Sports Programs

Email marketing has become a popular tool for online marketing strategies in businesses and organizations across all industries. Youth sports programs are no exception, as email marketing can be an effective way to engage with participants, promote upcoming events, and provide program updates. Let’s explore the benefits of email marketing for youth sports programs and provide tips for creating effective email campaigns!

 

Why Email Marketing is Effective for Youth Sports Programs

Email marketing allows youth sports programs to communicate directly with participants and their families as well as keeping your online presence strong. This can be particularly useful for promoting events and programs, as well as providing important updates such as schedule changes or weather-related cancellations. In addition, email marketing can help youth sports programs build a sense of community by keeping participants and families informed about the program’s activities and accomplishments.

 

Building an Email List

To effectively use email marketing for youth sports programs, it’s important to build a strong email list that is cost-effective. Start by collecting email addresses from participants and their families during registration. You can also collect email addresses through your program’s website or social media channels. When collecting email addresses, be sure to ask for permission to send marketing emails and provide an option for recipients to opt out of future emails. By having a strong email list, you can create a competitive advantage over your opponents.

 

Types of Emails to Send

Several types of emails can be effective for youth sports programs. These include: 

Newsletters: A regular newsletter can be a great way to keep participants and families informed about program news, upcoming events, and other relevant information.

Event Invitations: Email invitations to upcoming events can help boost attendance and excitement.

Program Updates: Email updates can keep participants and their families informed about any changes to the program, such as schedule changes or weather-related cancellations.

Tips for Creating Effective Emails

 

When creating emails for your youth sports program, it’s important to keep in mind the following tips:

 Keep it brief: Most people receive a lot of emails, so it’s important to keep your emails short and to the point. 

Use clear and concise language: Use language that is easy to understand and avoid using jargon or technical terms.

Use visuals: Include images or videos in your emails to help grab recipients’ attention and convey your message.

Include calls-to-action: Encourage recipients to take action, such as registering for an event or visiting your program’s website.

Keywords: When people are searching for a specific email, they will often use a keyword if the email gets lost in all the junk, so it is good to have a wide variety that will help your email go to the top of the search and help implement SEO.

 

Examples of Successful Email Marketing Campaigns for Youth Sports Programs

 To see email marketing in action, look at some successful campaigns from youth sports programs. For example, a youth soccer program might send a monthly newsletter that includes updates on recent games and upcoming tournaments, as well as information on skill-building drills and nutrition tips. An email inviting families to attend a “family fun run” event might include a catchy subject line, fun graphics, and a clear call-to-action to register for the event. It is also good to incorporate backlinks and link-building in your emails. This will make it easier to navigate to another page or website. All these tips and tricks will create a better user experience.

 

Email marketing is versatile, fast, and EASY! If you use this tactic, chances are your business will bloom. 

IOI Insider

Top 5 Reasons To Go With A Pro To Build Out and Optimize Your Website

In today’s digital age, having a well-designed and functional website is crucial for any business or individual looking to establish a strong online presence. While there are various DIY website builders available, hiring a professional web developer or designer can make a world of difference. These are the top five reasons why you should consider hiring a professional (cough, cough, like IOI) to build your website.

 

  1. Customized and Unique Design:
    One of the main advantages of hiring a professional to build your website is the ability to have a customized and unique design. Professional web designers possess the knowledge and expertise to create visually appealing layouts that align with your brand identity. They can tailor the design to match your specific requirements, ensuring that your website stands out from the competition. With a distinctive design, you can create a memorable user experience that leaves a lasting impression on your visitors.
  2. User Experience Optimization:
    User experience (UX) plays a critical role in the success of any website. Professional web developers understand the principles of UX design and can create websites that are intuitive, easy to navigate, and user-friendly. They consider factors such as page load times, mobile responsiveness, and clear call-to-action buttons to enhance the overall experience for your site visitors. By providing a seamless and enjoyable browsing experience, you increase the chances of converting visitors into customers or clients.
  3. Technical Expertise and Functionality:
    Building a website involves more than just aesthetics. It requires technical expertise and knowledge of various programming languages, frameworks, and content management systems (CMS). Professional web developers possess the necessary skills to ensure that your website functions smoothly and efficiently. They can integrate advanced features and functionalities, such as e-commerce capabilities, database management, secure payment gateways, and interactive elements. A professional’s technical expertise ensures that your website is not only visually appealing but also fully functional.
  4. Search Engine Optimization (SEO):
    Having a beautiful website is pointless if it doesn’t rank well in search engine results. Search Engine Optimization (SEO) is a crucial aspect of building a website that drives organic traffic. Professional web developers have a deep understanding of SEO best practices and can optimize your website’s structure, code, and content to improve its visibility in search engines. They can implement proper meta tags, headings, alt tags, and ensure that your website loads quickly. By hiring a professional, you increase the chances of your website being discovered by potential customers or clients.
  5. Time and Cost Efficiency:
    While it may seem tempting to save money by building a website yourself or using a DIY website builder, it can quickly become time-consuming and costly. Professionals have the experience and efficiency to create a website more quickly and effectively. They are aware of potential roadblocks and can troubleshoot issues efficiently, saving you time and frustration. Moreover, investing in a professional website from the start can save you money in the long run by avoiding costly redesigns or fixes that may be required with a DIY approach.

 

Hiring a professional to build your website offers numerous benefits that extend beyond just appearance. From custom design to enhanced user experience, technical expertise, SEO optimization, and time efficiency, professionals bring a wealth of knowledge and skills to ensure that your website is a powerful tool for your business or personal brand. While there are costs associated with professional web development, the long-term benefits far outweigh the initial investment. So, when it comes to your online presence, entrust the task to a professional to create a website that leaves a lasting impression and helps you achieve your goals.

 

IOI Ventures is currently running a website promotion for sports organizations. CLICK HERE for more information.

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5 Steps for Onboarding a New Account Manager

As a business owner or manager, you know how important it is to have top-notch account managers to help you retain and grow your customer base. However, bringing a new account manager on board can be a daunting task. Proper onboarding is crucial to ensure that your new hire is able to hit the ground running and make a positive impact on your business. 

Here are five steps for onboarding a new account manager:

 

Introduce them to (and immerse them in) your company culture and values

The first step in onboarding a new account manager is to introduce them to your company culture and values. Share your company mission statement, core values, and business philosophy will help them understand what your business stands for and how they can best represent your brand to your clients. Including them in team lunches or happy hours, or even featuring them in a ‘Get to Know…’ session, can go a long way!

 

Train, equip, and encourage

To ensure your new account manager can successfully sell your products and services, it is crucial for them to possess in-depth knowledge about your offerings. They should be well-versed in the features, benefits, limitations, and potential issues associated with your products and services. Your new hire should feel confident in their ability to answer customer questions and provide solutions about your products and services. Providing them with ample training, necessary assets, accounts and information, and even a go-to mentoring colleague, will help them to work efficiently and effectively from the start.

 

Connect them with your clients

Introducing your new account manager to your current clients is a great way to help them build relationships and understand your customers’ needs. Schedule meetings or calls with key accounts and encourage your new hire to ask questions and take notes. This will help them gain valuable insights into your clients’ needs and how your products and services can help fill them. 

 

Define clear goals and expectations

Setting clear goals and expectations is critical for keeping your new hire on track. Define their position, duties, and performance measures, and create achievable goals that will assist them in understanding what is expected and provide a road map to success.

 

Provide ongoing support, assistance and feedback

Finally, it’s important to offer your new account manager help and feedback as they navigate their new landscape. Schedule regular check-ins to discuss their progress, provide constructive feedback, and offer support as needed. This will help them feel supported and valued, and will ultimately lead to better performance and job satisfaction.

Onboarding a new account manager is a critical process that requires careful planning and execution.You can guarantee that your new recruit will be set up for success and ready to make a good impact on your organization by following these five steps and personalizing them to your individual industry and company needs.

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Minutes of Movement = Hours of Energy

If you’re struggling to get some momentum in your day-to-day life, or if you find yourself continuing to reach for that extra cup of coffee in the morning to get a kick start, I highly recommend you try exercising in the morning!

Exercise, or any type of physical movement, for 20-30 minutes a day can provide significant benefits such as reduced stress, improved mental health, improved productivity and overall well-being!

Exercising in the morning can help increase blood flow to the brain, which can help improve cognitive function and focus. It can also help regulate your circadian rhythm, which can lead to better sleep at night and improved alertness during the day. Additionally, exercising in the morning can help reduce stress and increase energy levels, which can help you feel more productive throughout the day.

I am also a firm believer that if you start pouring into your own well-being first thing in the AM, everyone around you will also be better for it! If you show up for yourself, you can show up for your family, your job, even better for it. AND by blocking off time in the morning for physical movement, you may open up some time in the afternoon or evening when you would usually try to exercise! Utilizing even more of the 24 hours a day we are given.

If you are unable to get physical movement first thing in the morning, try a 20-30 minute walk during your lunch hour! Most of us tend to sit the majority of the day which doesn’t make anyone feel good. This can lead to bad posture, back and neck painand no one wants that! Let’s say you don’t have 20-30 minutes all at once, why not set a reminder every hour or so to get up and walk for just FIVE minutes? These tiny intentional movements all add up and I promise you, your work day, your family

As someone who has a passion for health and wellness, I’m not here to overwhelm you trying to get physical movement in as soon as you open your eyes each morning. But instead, being more intentional in how even 5,10,20,30 minutes of movement throughout the day can set yourself up for success. You will feel better about yourself, and when you start to, others will notice!

Try it out, maybe ditch that second cup of coffee and go for a five minute walk! Let us know how you feel. At IOI, we want you to be successful in all aspects of your life!

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IOI Ventures Reaches Gold Tier as a HubSpot Solutions Partner

Sarasota, Florida: Today, IOI Ventures announced that it reached the gold tier of HubSpot’s Solutions Partner Program. HubSpot, a leading CRM platform for scaling companies, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support.

The Solutions Partner Program is an ecosystem of experts that offer marketing, sales, customer service, web design, CRM, and IT services. It’s a global community that believes putting customers first is the key to growth. It enables members to offer a wide breadth of more sophisticated solutions across the entire customer experience.

To achieve status as a gold tier solutions partner, partners must work through HubSpot’s Academy Program to acquire the Partner Certification while maintaining a specific MRR (Monthly Recurring Revenue) threshold.

 

Over the past year, IOI Ventures has grown its business by incorporating inbound strategies to attract, engage, and delight customers. IOI utilizes HubSpot to align its marketing and sales teams to create a clear and smooth funnel for contacts to progress through from when they first submit a form through the completion of the deal. Notable milestones and achievements include:

  • Doubled employee numbers
  • Acquired another growing company
  • Nearly doubled our existing client base

 

About IOI Ventures:
IOI Ventures partners with small & medium-sized businesses that are looking to optimize their digital marketing efforts and scale their business. Our approach is unique. We connect the dots between marketing and sales with a focus on lead generation and revenue growth through digital marketing best practices.

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Double-Digit Increase in User Engagement Following Site Redesign

Mobile-Friendly Website Redesign Boosts User Experience and Increases Traffic for 200×85

200×85, a youth hockey organization, partnered with IOI Ventures to redesign their website in 2022. The objective was to create a new website that enhanced branding, drove leads and was mobile device responsive to provide a seamless user experience to users whether they were at home or at one of their events. In this case study, we will analyze the results of the website redesign project in terms of audience metrics and behavioral metrics.

Audience Metrics

The 200×85 audience was niche but has been growing over the years incrementally. Since the site redesign, the company has seen a 10.09% gain in users from Q1 2022 to Q1 2023. In addition to this pure volume gain, new users have grown 8.44% from Q1 2022 to Q1 2023, exemplifying that the website has been able to attract new visitors who were not previously aware of the company’s offerings.

Behavioral Metrics

The website redesign project has also positively impacted how users engage with the website. Visitors are exploring more pages and interacting with the content. Page views have increased by 12.33%, and the pages per session metric has increased by 12.25% from Q1 2022 to Q1 2023. These metrics show that the user experience seems to be improved, they’re finding the new site easy to navigate and the content more exciting.

Another important metric that reflects the success of the website redesign project is the increase in mobile users by 16.66%. This metric indicates that the new website is responsive and mobile-friendly, making it easier for the visitors to navigate through the website on their mobile devices. The increase in mobile users also shows that the website redesign project has been successful in providing a better user experience to the visitors.

Conclusion

The website redesign project has been a success for 200×85, and the key metrics analyzed in this case study prove that the site has increased the company’s online presence. The partnership between 200×85 and IOI Ventures has resulted in a website that is engaging, informative, and user-friendly.

 

Get in touch with our team to learn more about getting your website redesigned!

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Did your couch just become your office? Here’s a few tips for making the switch to remote

Recently, I made the decision to transition from an in-person office job to a fully-remote position. It was going to be my first time working a job that didn’t require me to be in a stuffy office every day, but I had no idea how the process actually worked. Commuting to my living room was definitely a culture shock in the first few weeks, but a handful of simple changes to my routine made the transition a lot smoother than expected.

If you’re currently hoping to leave behind your archaic corporate office but can’t see yourself working from home, here’s a few tips I learned that will help you ditch the cubicle.

One of the first things that struck me was the need to be self-motivated. However, having completed my master’s degree in a 100 percent online situation in college and being solely responsible for my department at my last position, I was confident in my ability to keep myself focused without leaving the comfort of my own home. One hack I use to stay on track is time blocking. This practice of working through tasks at a designated pace helps keep me focused and efficient throughout the day. To learn more about time blocking techniques, click here:

Another change I made to help me focus was to create separate logins and profiles on my laptop. Google Chrome has an incredibly useful feature which allows me to create multiple profiles on the same login. This keeps all of my information and bookmarks separate and also improves focus time by removing distractions from my browser interface. For an even greater level of separation, try a work/personal desktop on your laptop. Making this change will separate work and play mode and help keep you on track. For help on making the changes within Chrome, check out this article.

After my first week of staring at a small laptop screen and sitting hunched on a cheap office chair that wasn’t up for the task, my back and eyes were pleading for some upgrades. So, I added a much larger external monitor to my desk and  paid out for a far more comfortable and supportive chair. While these may cost you a bit up front, it’s worth it as the benefits down the line far outweigh the initial price.

Early in my time with IOI, before I was completely onboarded, I took the chance to dig into learning new technologies and softwares. More importantly, I haven’t stopped. I continue to read articles and take courses on the latest trends to help elevate my game (Hubspot Academy is a great place to start). Also, save yourself some time by subscribing to industry-relevant newsletters that deliver all the goods straight to your inbox. 

Armed with these few simple tricks, the switch from a daily commute and conference rooms to my home desk and video calls has been a breeze. With these in mind, you will set yourself up for success in the new modern working environment.

Get in touch with our team to learn more about setting yourself up for success in a fully-remote position!

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Clear is Kind

Recently I was interviewing a candidate for a position and we got to talking about standard operating procedures (SOPs). This candidate said something to me that shed new light on why having good SOP’s are essential for a growing business. “Clear is kind!”, she beamed. “When you are clear with me I can provide my best for you.”

If you are looking to grow your business at scale, embracing SOPs is an absolute must for success. Here are my top 5 reasons why:

Consistency and Efficiency: SOPs provide a clear and concise set of instructions for employees to follow, ensuring that tasks are completed consistently and efficiently. When everyone knows what is expected of them and how to accomplish their tasks, there is less room for error and miscommunication, leading to increased productivity and efficiency.

Training and Onboarding: SOPs are an essential tool for training new employees and onboarding them into your company’s culture and processes. When you have a standardized set of procedures in place, it is easier to bring new employees up to speed quickly and ensure that they are following the same guidelines as the rest of the team.

Quality Control: SOPs are critical for maintaining quality control standards within your business. When everyone is following the same procedures, it is easier to identify potential issues and address them before they become significant problems. This ensures that your products or services are consistent and meet the expectations of your customers.

Scalability: SOPs are essential for business scalability. When your business is growing, it can be challenging to maintain consistent processes and procedures. By having standardized procedures in place, you can easily scale your business without sacrificing quality or efficiency.

Continuous Improvement: SOPs are living documents that should be updated regularly to reflect changes in processes, technology, or best practices. By regularly reviewing and updating your SOPs, you can identify areas for improvement and implement changes to optimize your business processes.

Currently, my favorite tool for creating SOPs effortlessly is www./scribehow.com.

It’s a super easy Chrome plug-in that can make SOPs based off of what you are already doing on your computer. 

The bottom line is, utilizing Standard Operating Procedures is crucial for business growth and success. SOPs provide consistency, efficiency, training and onboarding, quality control, scalability, and continuous improvement. By implementing SOPs, you can streamline your business processes and set your company up for success. #worksmarternotharder

Get in touch with our team to learn more about utilizing SOP’s!

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Five Human Elements to Stand Out From the Rest

It’s no surprise marketers everywhere have leaned into the wide range of softwares and AI tools available today. Data and automation are such powerful pillars to lean on, but every once in a while we need to broaden our scope. Let’s zoom out a little bit, and do an audit on WHO we should be, HOW to create an ideal client experience, and WHEN to take a quick break from the numbers and shift our attention to the bigger picture.

Here are five human elements AI can’t bring to the table.  

 

1) Be present. Show up! When’s the last time you showed your face on a Zoom call, or took your client out to lunch? If you don’t prioritize your working relationship, they won’t either. There’s a trickle down effect with everything and if you put in the time, they will too. “I just feel like we need more pizazz in our posts” is a human conversation, and we should be there to have it. 

 

2) Be approachable. YOU teach people how to treat you. We are more in control of the information we receive than we think. “Our client seems happy, they haven’t said anything” is an easy thing to tell yourself. Or, “I can’t force them to be more honest than they’re willing to be.” But – are you approachable? If they give you truthful negative feedback, do you seem willing to receive it? Presenting a polished, professional front during your meetings is good – but being viewed as “one of them” is even better. Break down the barrier. If they’re not happy, you want them to seek you out for advice – not secretly Google other initiatives (or companies) behind your back.

 

3) Break from the routine. Throw some darts at the wall every few weeks. Did you see something interesting while scrolling Instagram? Have an interesting shower thought? Make sure these thoughts don’t fizzle out. Carve out some time for a brainstorming session during your check-ins, or toss an “anything goes” doc in the shared drive. It’s great to hit a stride and continue to do what works, but if you bury your head in your AI-driven marketing regimen, you may miss a simple TikTok trend that would give your client’s social media a breath of fresh air.

 

4) Provide human insights. There’s no reason to labor over things that technology does quicker, and frankly, better. Let Excel crunch the numbers, you can even let ChatGPT create a list of competitors. Instead, spend your time supplementing these services with meaningful feedback. “Here’s a chart showing your website traffic” is an AI insight. “Your clients shouldn’t be bouncing from the home page so quickly, I just don’t think the font feels inviting enough” is a human insight. 


5) Be honest. Brands don’t always know what’s best for them. It’s tempting to take on a client that wants 5k new Instagram followers, and is willing to pay for it. But, is that really where they should be focusing? AI might be able to create a social media growth plan, but we have the perspective and context to make tailored recommendations based on our experiences. “How to gain 5k followers in 6 months” is an AI prompt. However, saying “Your target market doesn’t use social media effectively and your new followers likely won’t convert to measurable sales” is a human recommendation. Or, since we’re “being honest” – “Your market is a bit boring for Instagram, let’s try Linkedin”. 

 

There’s no doubt that AI tools and data softwares have revolutionized the world of marketing. As users of these tools, we have the opportunity to shift our focus from “busy work” to providing a creative, insightful, and personalized experience to our clients. Let’s make sure we maximize that at all times. 

To put a bow on it – I asked AI to “create an infographic for a blog post about marketing tips and tricks”, and got this image below. Could it pass as a stock photo? Sure. But is it effective? Does it send a clear message? Is it useful for this blog post? Let a human decide.

Get in touch with our team to stand out from the rest!