Web Development

A website is the home of your business, it does everything from validating your product or service to e-commerce and lead generation. At IOI, we build easy-to-navigate, mobile-friendly, lead gen-focused websites that put user experience at the forefront. From wire-framing to launch, we handle it all!

Connect with IOI

data driven design

Appearance and user experience are crucial but the numbers don't lie. Our team takes time to understand your site's current performance and overall business objectives and then advises on the perfect action plan and tool suite to scale. Where does your site stack up?

0%

Page views per visit

Did you know that just 17% of websites receive between 1-3 page views per visit? In fact, nearly 50% of all websites receive 4-6 page views per visit.

0%

Bounce rates

Nearly 2 in 3 (66%) websites have an average bounce rate under 40% and only 11% have a bounce rate of over 60%.

0%

Mobile traffic rising

Nearly 95% of our portfolio sees mobile traffic in the 65%+ range. This number is only growing. If your site is not taking into consideration load time, navigation, and an investment in video content, it's time to re-think your approach.

our work.

Connect with IOI

our process.

Audit

Our digital marketing team and leadership staff perform a much-needed analysis of your current website and goals.

We investigate and understand:

Google Analytics Performance
Business Objectives
Key Stakeholder Requests
Timelines
SWOT Analysis
Tech Stack
Working Assets

This process of project scope takes up to 30 days but sets the stage for timing and development.

Roadmap

An audit sets the tone for mutually understood expectations and needs of the business. With clarity comes planning and the roadmap is next.

Our digital team will create visual calendars, folders, and planning docs that allow for a seamless working environment. Collaboration is crucial, but we've done this before. IOI will take ownership of your web development project in line with your objectives, acting as the driver of our decisions and timeline.

Build & Integrate

Following the audit and roadmap stage, our team gets to work. Using WordPress, Beaver Builder, and integrating necessary 3rd party software such as HubSpot, Yoast, and other plugins, we get to the wireframe and design stage of the project.

We create mobile-responsive, lead-generation-focused websites using content to drive engagement.

IOI will also get to work on your SEO and goal tracking so that when it comes time to launch, your site is positioned for success.

QA

Quality Assurance is important. Once the initial build is complete and content has been loaded, the IOI team will internally review the functionality of the site, appearance and user experience.

After our internal process, the site will be shared with you to review. We are happy to answer any questions you might have and make the appropriate edits as requested.