A website is the home of your business, it does everything from validating your product or service to e-commerce and lead generation. At IOI, we build easy-to-navigate, mobile-friendly, lead gen-focused websites that put user experience at the forefront. From wire-framing to launch, we handle it all!
Our digital marketing team and leadership staff perform a much-needed analysis of your current website and goals.
We investigate and understand:
- Google Analytics Performance
- Business Objectives
- Key Stakeholder Requests
- SWOT Analysis
- Tech Stack
- Working Assets
This process of project scope takes up to 30 days but sets the stage for timing and development.
An audit sets the tone for mutually understood expectations and needs of the business. With clarity comes planning and the roadmap is next.
Our digital team will create visual calendars, folders, and planning docs that allow for a seamless working environment. Collaboration is crucial, but we've done this before. IOI will take ownership of your web development project in line with your objectives, acting as the driver of our decisions and timeline.
Build & Integrate
Following the audit and roadmap stage, our team gets to work. Using WordPress, Beaver Builder, and integrating necessary 3rd party software such as HubSpot, Yoast, and other plugins, we get to the wireframe and design stage of the project.
We create mobile-responsive, lead-generation-focused websites using content to drive engagement.
IOI will also get to work on your SEO and goal tracking so that when it comes time to launch, your site is positioned for success.
Quality Assurance is important. Once the initial build is complete and content has been loaded, the IOI team will internally review the functionality of the site, appearance and user experience.
After our internal process, the site will be shared with you to review. We are happy to answer any questions you might have and make the appropriate edits as requested.
Don't let the atmosphere hold you back!
When we get the thumbs-up from you. We will be ready to launch.
No crashes here. Your website's continued maintenance and SEO work is something that we can also help you handle.