Our Blog

Revolutionary AI Video Tech Comes to Life in New IOI Product Video

By jantista2019 | Mar 25, 2021 |

On average, 72% of customers would rather learn about a product or service by way of video. Another stat that we’ll toss your way is that 100% of clients will be stoked to see their product and company displayed in crystal clear 4K resolution. Video production is one of our favorite service offerings because it’s…

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Success On TikTok Isn’t As Hard As They Make It Seem

By jantista2019 | Mar 8, 2021 |

Here’s 4 steps everyone should read before they dive into TikTok. TikTok is here to stay. Not using it? You better start… ‘TikTok’ has the tendency to intimidate people, especially play-it-safe marketers. It’s a word that gets lumped in with other digital age marketing buzzwords, like ‘viral’, ‘influencer’, ‘hype house’…whatever the hell that is. The…

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What I Learned From My 10 Year Old…

By jantista2019 | Feb 2, 2021 |

Competitive sports are long gone for this old man. Even as I write this article, my head is killing me and my neck is sore. It’s only Monday. My wife loves to remind me that, “I’ve taken too many hits to the head.” Six concussions later I’m barely allowed to put cleats on these days.…

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IOI’s Newest Recruit Finds Her Calling in Digital Marketing

By jantista2019 | Jan 29, 2021 |

Behind the scenes of Sara’s first week with IOI Ventures As a recent college graduate I thought I had it all figured out, what I was doing and where I was going career wise…but now, I am officially here to say that I had it all wrong. I majored in psychology at Florida Gulf Coast…

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Week 1 In The Books For IOI’s Newest Account Manager

By jantista2019 | Jan 20, 2021 |

As I reflect on my first week at IOI, I find myself replaying my internal mantra “you’ll never have this day again…so make it count”, and that’s been my intent. The majority of my time has been spent trying to absorb everything. To me, getting to know the company’s culture, the projects landing on my plate, and learning everyone’s communication styles means that I’ll be able to start the real work sooner.

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Podcast Knowledge Featuring IOI’s Very Own, Jared Antista

By jantista2019 | Jan 19, 2021 |

IOI’s CEO, Jared Antista, was recently featured on Entrepreneurs United podcast to discuss converting marketing dollars into a measurable return on investment & results.

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Burger King’s Retro-Mod Rebrand

By jantista2019 | Jan 19, 2021 |

Taking a step back in order to move forward Let’s just get it out there: I refuse to eat at Burger King and you’ll never see me with a Whopper in my hands, but I loved everything about this rebrand. It’s been nearly 20 years since Burger King gave their brand a facelift and I…

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Subject Lines Are The Most Important Part Of Your Marketing Email.

By jantista2019 | Oct 6, 2020 |

Here’s 6 Simple Tips You Should Consider The Next Time You’re Writing One! In a world of cluttered inboxes, full of spam messages and tacky promotional emails, the subject line is your best chance to stand out against the noise. According to a study done by Chadwick Martin Bailey, 47% of email recipients open an…

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A Deep Dive Into LinkedIn Sponsored InMail

By jantista2019 | Aug 18, 2020 |

Every business covets leads and customer acquisition. With that understanding – the major ad platforms out there continue to fight for ad dollars with advanced creative and targeting options. LinkedIn, long-known as the “networking site for professionals” continues to up it’s game in their offering. In this article we will discuss their Sponsored InMail option.…

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