Here at IOI Ventures, we’re constantly looking to find and become experts in the latest and greatest marketing and sales tech. Whether it’s bundling up all your key marketing metrics into one view with DashThis, or sending 1-1 automated sales text messages through Sakari, there hasn’t been many stones we’ve left unturned. That being said,…

So, here you are, you’ve invested quite a bit of money into creating leads.  Your website is optimized, social media and paid ads are working. Leads are coming in daily. You know you’ll get to the leads, eventually …  Trying to reach the important ones first and answer as many questions as you can. Some…

In most sports, there is a defense and an offense that you must master before you become a champion; the same holds true in marketing. An individual must utilize their left brain, the analytical ‘defense side’, and their right brain, the creative and snazzy ‘offense side’, to become elite and produce a final product that…

A step-by-step guide for any user who wishes to take their Facebook business to the next level. So you’ve created a Facebook Page, planning out your social media content, and you’re probably ready to start promoting your business and engaging with clients, right? Before you move forward, there is just one last essential key element…

Your website is an extension of your physical business – which is why it is the most important! Usually, when you want to learn more about a company, you search them on Google to find their website. Check out these tips below to be certain your website is running as smoothly as you would have…

It’s that time of the year again. While we think a lot about personal new year’s resolutions to exercise more, eat healthier, etc., have you thought about a new year’s goals for your business? Yes, it’s cliche, but it’s also super important. If you don’t program your GPS, how can you get to your destination?…

There are several social media planning and reporting tools out there, such as Sprout, Hootsuite, and Coschedule. However, these tools can be very pricey and thus, not affordable for small businesses and nonprofits. To circumvent this issue for our new client, a small soccer club in Florida, we researched, tested and rolled out a new…

Remember the mantra “I think I can, I think I can…”? My kids have been the center of my world before they were even born, and of course, for the past eleven years. I knew when and if I was able to become a mother, that there was no way in hell that I was…

5 Things Your Homepage Needs to Start a Relationship with Consumers The saying that first impressions last a lifetime may make you think of dating, however, when it comes to your business, your website is most likely the first direct impression that potential consumers will have. Every successful business is trying to build, maintain, or…

It’s the debate that never goes out of style. Is it Gif? Or is it Jif? And although there have been multiple reports that it is indeed pronounced with a “G”, there is always that one guy who insists it’s pronounced like the peanut butter brand. And kudos to Jif®, the peanut butter brand, who…