Prospecting Best Practices

Prospecting Best Practices What is prospecting, and why is it so important for your sales process? As your marketing efforts generate new leads, your sales team is tasked with identifying which of those leads are qualified prospects for your product or service. This part of the sales process is called prospecting, and when done effectively,…

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Get Sh*t Done

A lesson in productivity from a full time a certified ad-hoc specialist My name is Marisa Malts, I’m the Director of Account Services at IOI Ventures, and this article is going to show you how I get sh*t done. I’ve been working at IOI since the start – back when we had five employees and…

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To Hashtag or Not To Hashtag

To #Hashtag or Not to #Hashtag Before we get into the nitty-gritty details, let’s talk about what hashtags are. Previously known as the pound sign (#), the hashtag is a great way to make your content discoverable. They initially gained traction and were widely used on Twitter, but now can be found on every social…

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Set Goals, Reap Benefits

Why Goal Tracking is Necessary To Optimize Your Marketing Efforts Google Analytics can be a bit intimidating. But when it comes down to it, we need GA to track everything. Without these numbers GA gives us, we don’t really know how well a website or a paid ad is performing. There are so many layers…

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How Process Helps To Move Organizations Forward

Hey there, I’m Marisa, the Director of Client Services for IOI Ventures. Today, my exciting topic… standard operating procedures. I know I know. So exciting, right? I mean, who decides to become an entrepreneur, who says I’m going to open a business and because I am so passionate about standard operating procedures. Not many and…

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Let’s Get Into Instagram Reels!

Everyone Can Be An Influencer.. With Our Help Picture this: You’re a small business owner and just opened your very own Instagram account. Followers are increasing but engagement is lagging… what should you do? People keep talking about these things called Reels but you have no idea what that is. Then you call IOI for…

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How To Use FB Job Postings To Grow Franchise Leads

Life Moves Pretty Fast. If You Don’t Stop And Look Around Once In A While, You Could Miss It….  Ferris wasn’t wrong and this certainly holds true for the digital marketing world. What proved to be effective last year or even last month, may not be successful today. It’s our job as marketers to stay…

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Don’t Put a Pin On Pinterest 

As marketers, we find ourselves looking at data day in and day out. We look for trends in consumer behavior and how we can target specific interests. What if I told you there was a cyber hub where millions of people laid out their VERY specific interests for you to tap into? And better yet,…

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Diving into TikTok Ads and Growing Your Audience

Social media has been tough sledding as of late. Engagement on “The Big Three” — Facebook, Instagram, Twitter — has come to a screeching halt while TikTok seems to be the one major driver of engagement among platforms. TikTok is still very much in the learning stages, though, and many of us are trial-and-erroring our…

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