Posts Tagged ‘IOI Insider’
Top 5 Marketing Trends To Keep an Eye on for 2023
As we move into 2023, it is imperative that we learn from a few key marketing trends from 2022. Here are the top five essential marketing trends to keep an eye on that will retain their value into the New Year: With the proliferation of data and the advancement of technology, personalization has become a…
Read MoreHow a simple lead gen focused landing page improved our client’s ROI by 145%
As marketers, your website is the first thing we look at before we start any kind of marketing efforts. We dive into how it’s performing, how easy it is to navigate as a customer, and ultimately is it set up for success of the business. When we first started working with our client, Challenger Teamwear,…
Read More5 Social Media Non-Negotiables
Best Practices Every Social Media Manager Should Follow When it comes to managing social media accounts, you can either “check the box,” meaning you do the bare minimum, or you can follow some “best practices,” which should set you up for success. IOI Ventures strives to reach optimal levels of engagement while also growing social…
Read MoreHow To Measure The Success of A Campaign
Six Steps To Building A Custom URL So you want to create a campaign? Great! But what are the best practices for measuring its success? I’m going to walk you through the steps to ensure you can create a results-driven campaign. Let’s say you have a page where you’re driving users to and promoting some…
Read MoreMaking Lasting Connections With Clients
Steps To Building Solid Client Relationships If you’re working directly with clients, then you understand how important building that relationship is! Whether they are new or old clients, it is vital that you not only grow those relationships but keep them lasting for years to come. Here are some key areas that will help you…
Read More3 Things Franchises Can Do to Maximize Their Marketing Efforts
Expanding your company can seem like an enormous undertaking. In establishing a strong foundation from the get-go and providing your franchisees the tools for success, you can change that narrative. The following are 3 important components to getting off to the right start with your marketing efforts. Know Who You Are Before you even think…
Read MoreProspecting Best Practices
Prospecting Best Practices What is prospecting, and why is it so important for your sales process? As your marketing efforts generate new leads, your sales team is tasked with identifying which of those leads are qualified prospects for your product or service. This part of the sales process is called prospecting, and when done effectively,…
Read MoreWhat’s a Telltale Trait of a Bad Marketer? Being Anti-social.
What’s a Telltale Trait of a Bad Marketer? Being Anti-social. So your social media presence needs a revamp, but where do you start? It may seem like a daunting and tedious task to audit your social media accounts across each platform, but we promise your efforts will be rewarded! A social media audit is a…
Read MoreGet Sh*t Done
A lesson in productivity from a full time a certified ad-hoc specialist My name is Marisa Malts, I’m the Director of Account Services at IOI Ventures, and this article is going to show you how I get sh*t done. I’ve been working at IOI since the start – back when we had five employees and…
Read MoreTo Hashtag or Not To Hashtag
To #Hashtag or Not to #Hashtag Before we get into the nitty-gritty details, let’s talk about what hashtags are. Previously known as the pound sign (#), the hashtag is a great way to make your content discoverable. They initially gained traction and were widely used on Twitter, but now can be found on every social…
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