IOI Culture, 5 dysfunctions of a team

As an account and sales manager, I’ve learned firsthand how demanding it can be to balance the responsibilities of managing multiple client accounts and fulfilling your role in your own company. Juggling tasks like creating sales processes, managing direct sales, and handling day-to-day administrative tasks can quickly consume your time.

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Top 5 Marketing Trends To Keep an Eye on for 2023

As we move into 2023, it is imperative that we learn from a few key marketing trends from 2022. Here are the top five essential marketing trends to keep an eye on that will retain their value into the New Year: With the proliferation of data and the advancement of technology, personalization has become a…

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5 Social Media Non-Negotiables

Best Practices Every Social Media Manager Should Follow When it comes to managing social media accounts, you can either “check the box,” meaning you do the bare minimum, or you can follow some “best practices,” which should set you up for success. IOI Ventures strives to reach optimal levels of engagement while also growing social…

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How To Measure The Success of A Campaign

Six Steps To Building A Custom URL So you want to create a campaign? Great! But what are the best practices for measuring its success? I’m going to walk you through the steps to ensure you can create a results-driven campaign. Let’s say you have a page where you’re driving users to and promoting some…

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Making Lasting Connections With Clients

Steps To Building Solid Client Relationships If you’re working directly with clients, then you understand how important building that relationship is! Whether they are new or old clients, it is vital that you not only grow those relationships but keep them lasting for years to come. Here are some key areas that will help you…

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3 Things Franchises Can Do to Maximize Their Marketing Efforts

Expanding your company can seem like an enormous undertaking. In establishing a strong foundation from the get-go and providing your franchisees the tools for success, you can change that narrative.  The following are 3 important components to getting off to the right start with your marketing efforts.  Know Who You Are Before you even think…

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