Your website is an extension of your physical business – which is why it is the most important! Usually, when you want to learn more about a company, you search them on Google to find their website. Check out these tips below to be certain your website is running as smoothly as you would have…

It’s that time of the year again. While we think a lot about personal new year’s resolutions to exercise more, eat healthier, etc., have you thought about a new year’s goals for your business? Yes, it’s cliche, but it’s also super important. If you don’t program your GPS, how can you get to your destination?…

There are several social media planning and reporting tools out there, such as Sprout, Hootsuite, and Coschedule. However, these tools can be very pricey and thus, not affordable for small businesses and nonprofits. To circumvent this issue for our new client, a small soccer club in Florida, we researched, tested and rolled out a new…

Remember the mantra “I think I can, I think I can…”? My kids have been the center of my world before they were even born, and of course, for the past eleven years. I knew when and if I was able to become a mother, that there was no way in hell that I was…

5 Things Your Homepage Needs to Start a Relationship with Consumers The saying that first impressions last a lifetime may make you think of dating, however, when it comes to your business, your website is most likely the first direct impression that potential consumers will have. Every successful business is trying to build, maintain, or…

It’s the debate that never goes out of style. Is it Gif? Or is it Jif? And although there have been multiple reports that it is indeed pronounced with a “G”, there is always that one guy who insists it’s pronounced like the peanut butter brand. And kudos to Jif®, the peanut butter brand, who…

Why business cards for the digital age are a must Have you been in a situation when you don’t have a piece of paper to exchange contact information with a potential client or future prospect? Sure, you can type out your information on someone else’s phone, or ask them to text you theirs if you’re…

Are You Integrating Enough Video Content into Your Social Media Channels? Nowadays we’re all too familiar with getting lost in a good social media scrolling session. As marketers, we ask ourselves every day, “how do we get consumers to linger on our message a little longer.” We’ve tried making that message a little louder, bolder,…

One of the biggest challenges in social is driving users from Instagram to your website in a fluid, effective way. We post a lot of blogs on our client’s websites, and we like to push these through their social channels. The three major ones we utilize are Instagram, Twitter, and Facebook. IG, however, presents challenges…

What is the most difficult thing we face as marketers? Generating enough traffic and leads? Creating a solid user experience on your website? Developing consistent content that engages current and prospective customers? All tough challenges of course, but one of the most difficult obstacles our clients continuously face is tying these marketing efforts back to…