Our Blog

What’s a Telltale Trait of a Bad Marketer? Being Anti-social.

By jantista2019 | Sep 6, 2022 |

What’s a Telltale Trait of a Bad Marketer? Being Anti-social. So your social media presence needs a revamp, but where do you start? It may seem like a daunting and tedious task to audit your social media accounts across each platform, but we promise your efforts will be rewarded! A social media audit is a…

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Get Sh*t Done

By jantista2019 | Aug 30, 2022 |

A lesson in productivity from a full time a certified ad-hoc specialist My name is Marisa Malts, I’m the Director of Account Services at IOI Ventures, and this article is going to show you how I get sh*t done. I’ve been working at IOI since the start – back when we had five employees and…

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To Hashtag or Not To Hashtag

By jantista2019 | Aug 9, 2022 |

To #Hashtag or Not to #Hashtag Before we get into the nitty-gritty details, let’s talk about what hashtags are. Previously known as the pound sign (#), the hashtag is a great way to make your content discoverable. They initially gained traction and were widely used on Twitter, but now can be found on every social…

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Front End Web Developer

By jantista2019 | Aug 8, 2022 |

Position Overview Front-End Web Developer Full-time Position Overview: IOI Ventures, LLC is on the lookout for a skilled Front End developer (90% WordPress) to design and implement mobile-first, lead generation-focused, highly functional websites with a strong user experience and an eye for design. You will be responsible for both back-end and front-end development including the…

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Set Goals, Reap Benefits

By jantista2019 | Jul 26, 2022 |

Why Goal Tracking is Necessary To Optimize Your Marketing Efforts Google Analytics can be a bit intimidating. But when it comes down to it, we need GA to track everything. Without these numbers GA gives us, we don’t really know how well a website or a paid ad is performing. There are so many layers…

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How Process Helps To Move Organizations Forward

By jantista2019 | Jul 18, 2022 |

Hey there, I’m Marisa, the Director of Client Services for IOI Ventures. Today, my exciting topic… standard operating procedures. I know I know. So exciting, right? I mean, who decides to become an entrepreneur, who says I’m going to open a business and because I am so passionate about standard operating procedures. Not many and…

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Let’s Get Into Instagram Reels!

By jantista2019 | Jul 11, 2022 |

Everyone Can Be An Influencer.. With Our Help Picture this: You’re a small business owner and just opened your very own Instagram account. Followers are increasing but engagement is lagging… what should you do? People keep talking about these things called Reels but you have no idea what that is. Then you call IOI for…

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How To Use FB Job Postings To Grow Franchise Leads

By jantista2019 | Jun 27, 2022 |

Life Moves Pretty Fast. If You Don’t Stop And Look Around Once In A While, You Could Miss It….  Ferris wasn’t wrong and this certainly holds true for the digital marketing world. What proved to be effective last year or even last month, may not be successful today. It’s our job as marketers to stay…

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Is Your Website Responsive?

By jantista2019 | Jun 20, 2022 |

When it comes to building a website, WordPress is a standard that shows up on every “Top 10 Website Builder” list. Whether or not it is the top site builder, 43.2% of all websites on the internet are built on WordPress (W3Techs, 2022), including 36.28% of the top 1 million websites (BuiltWith, 2022). There are…

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Don’t Put a Pin On Pinterest 

By jantista2019 | Jun 13, 2022 |

As marketers, we find ourselves looking at data day in and day out. We look for trends in consumer behavior and how we can target specific interests. What if I told you there was a cyber hub where millions of people laid out their VERY specific interests for you to tap into? And better yet,…

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